About AreaMetrics
AreaMetrics is a Technology company based in Seattle (United States) founded in 2014. Analytics solutions for consumer insights are delivered via segmentation platforms. It operates in the Technology and Retail sectors. AreaMetrics has raised $2.18 million across 1 funding round from investors including Startup Capital Ventures, Quest Venture Partners and Seraph Group. Its focus areas include In Store Retail Tech, Analytics, Customer Intelligence and Behaviour and Demographics. Its competitors include Foursquare, Connectbase and Crisp; 3 of its 3 listed competitors have raised funding.
Company details
AreaMetrics was founded in 2014 and is based in Seattle, United States. Solutions in the consumer insights analytics sector are offered, centered on a segmentation platform. Retailers and app publishers are enabled to provide targeted content through a network of Bluetooth beacons placed in venues like restaurants, retail stores, and entertainment sites. Content delivery is filtered by location, time, and user attributes.
- Headquarters Seattle, United States
- SectorsTechnologyRetail
- Website areametrics.com
- Social LinkedIn X Facebook
- Total Equity Funding$2.18M (USD)
in 1 rounds
- Latest Funding Round$2.18M (USD), Seed
Jan 2016
- InvestorsStartup Capital Ventures
& 3 more
Funding Insights of AreaMetrics
AreaMetrics has successfully raised a total of $2.18M through 1 strategic funding round. The most recent funding activity was a Seed round of $2.18 million completed in January 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.18M
- Total Rounds 1
- Last Round Seed — $2.18M
- First Round $2.18M
(Jan 2016)
- Investors Count 4
All 1 funding rounds of AreaMetrics with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2016 | $2.18M | Seed | – | Startup Capital Ventures, Quest Venture Partners |
4 investors in total: 4 institutional.
Investors in AreaMetrics
AreaMetrics has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Startup Capital Ventures, Quest Venture Partners and Seraph Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
VC firm investing in early stage tech companies in the US | startupcv.com | Menlo Park, United States | ||
Early-stage venture capital is provided to US tech startups. | questvp.com | Menlo Park, United States | ||
VC firm investing in seed and early stage companies in the US | seraphgroup.net | Tampa, United States | ||
Early-stage venture capital investments are made in US tech sectors. | socialstarts.com | San Francisco, United States |
Investor details for AreaMetrics
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of AreaMetrics
15 people are tracked at AreaMetrics (4 in leadership, 11 in board & advisors).
| Name | Role | Group |
|---|---|---|
Jon Croy | CEO & Founder | Leadership |
Geary Eppley | CTO | Leadership |
Jeff Randall | VP of Bootworks Operations | Leadership |
Jennifer MacAllister | VP of People & Culture | Leadership |
Luke Helms | Director | Board & advisors |
Brian Steketee | Advisor | Board & advisors |
Cosimo La Porta | Advisor | Board & advisors |
Inder Singh | Director | Board & advisors |
Riadh Fakhoury | Director | Board & advisors |
Herb Madan | Director | Board & advisors |
Tom Cuce | Advisor | Board & advisors |
Kevin Schreck | Advisor | Board & advisors |
Josh Marti | Director | Board & advisors |
Ken Mitchell | Advisor | Board & advisors |
David Cunningham | Advisor | Board & advisors |
Complete people profiles for AreaMetrics
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of AreaMetrics
2 dated milestones of AreaMetrics across 2 years, from founding to its latest funding, stage changes and deals.
- Founded AreaMetrics is founded.
- Funding First funding round of $2.2M.
Competitors of AreaMetrics
AreaMetrics has 3 listed competitors in our database, 3 of them funded. They include Foursquare, Connectbase and Crisp.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| foursquare.com | 2009 | New York, United States | $448.21M | 381 | Foursquare is recognized as a leader in geospatial technology. | |
| connectbase.com | 2015 | Westborough, United States | $53.8M | 64 | SaaS-based platform offering networking solutions for buyers and sellers | |
| gocrisp.com | 2016 | New York, United States | $134.33M | Business analytics software is provided for CPG retailers and suppliers. |
Detailed competitors of AreaMetrics
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Brand & Marketing Technology
3 companies that operate in the same segment as AreaMetrics (Brand & Marketing Technology) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
Platform acquiring Amazon FBA brands | 2018 | Walpole, Massachusetts, United States | USD 3.4 B | 233 | ||
SaaS-based collaborative commerce solutions are provided for brands and retailers. | 2000 | New York, New York, United States | USD 365 M | USD 240.52 M | 2,144 |
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Frequently Asked Questions about AreaMetrics
AreaMetrics was founded in 2014 and raised its 1st funding round 2 years after it was founded.
AreaMetrics is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.
AreaMetrics is a funded company, having raised a total of $2.18M across 1 funding round to date. The company's 1st funding round was a Seed of $2.18M, raised on Jan 2016.
AreaMetrics was founded in 2014 and is based in Seattle, United States. Solutions in the consumer insights analytics sector are offered, centered on a segmentation platform. Retailers and app publishers are enabled to provide targeted content through a network of Bluetooth beacons placed in venues like restaurants, retail stores, and entertainment sites. Content delivery is filtered by location, time, and user attributes.
AreaMetrics's top competitors include Foursquare, Crisp and Connectbase.
AreaMetrics has 4 investors. Key investors include Startup Capital Ventures, Quest Venture Partners, Seraph Group, and Social Starts.