Automate Ads

San Mateo, United States Founded: 2011 • Age: 15 yrs Acquired By AdHawk
Provides an ad automation system

About Automate Ads

Automate Ads is a Media & Entertainment company based in San Mateo (United States) founded in 2011, and was acquired by AdHawk in October 2017. It provides an ad automation system. Automate Ads has raised $1.12 million across 2 funding rounds from investors including Wefunder, AdHawk and Y Combinator. Its focus areas include Enterprise Applications, AdTech, Campaign Management Platform and Multi-channel. Its competitors include NextRoll, Unified and RhythmOne; 3 of its 3 listed competitors have raised funding.

Company details

Automate Ads was founded in 2011 in San Mateo, United States, within the advertising technology sector. Tools are offered to advertisers, agencies, and brands for monitoring user interactions post-ad clicks, attributing conversions, and automating operations such as bid adjustments, AB testing, keyword management, and ad rotations. Funnel data is utilized by the platform to enhance campaign performance through automated attribution tracking.

Key Metrics
  • Total Equity Funding
    $1.12M (USD)

    in 2 rounds

  • Latest Funding Round
    $118.6K (USD), Seed

    Sep 2015

  • Investors
    Wefunder

    & 4 more

  • Acquired by
    AdHawk

    (Oct 2017)

Funding Insights of Automate Ads

Automate Ads has successfully raised a total of $1.12M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $118.6 thousand completed in September 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $1.12M
  • Total Rounds 2
  • Last Round Seed β€” $118,600
  • First Round $1M

    (Aug 2015)

  • Investors Count 4

All 2 funding rounds of Automate Ads with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Sep 2015$118,600Seed––
–
Aug 2015$1MSeed––
Valuation history

5 investors in total: 4 institutional and 1 angel.

Investors in Automate Ads

Automate Ads has secured backing from 5 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Wefunder, AdHawk and Y Combinator.

All
Venture Fund
Institutional
Angel
InvestorDescriptionFounded YearDomainLocation
Early-stage startups are accelerated via funding and educational programs.
ycombinator.comMountain View, United States
Startups are funded through an investor diversification platform.
2011wefunder.comSan Francisco, United States
Specialized platform for multifamily property investments and opportunistic acquisitions.
2012s2cp.comAddison, United States

Tikhon Bernstam

Co-founder of Parse, angel investor in Indian startups, tech entrepreneur
unknown_04fd8279cfd742a7a
Digital advertising metrics are managed across multiple channels.
2015tryadhawk.comBoulder, United States
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Investor details for Automate Ads

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

Timeline of Automate Ads

4 dated milestones of Automate Ads across 6 years, from founding to its latest funding, stage changes and deals.

  1. Founded Automate Ads is founded.
  2. Funding First funding round of $1.0M.
  3. Funding Latest funding round, Seed, of $119K.
  4. Exit Acquired by AdHawk.

Competitors of Automate Ads

Automate Ads has 3 listed competitors in our database, 3 of them funded. They include NextRoll, Unified and RhythmOne.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
nextroll.com2006San Francisco, United States$93.95M526
Provider of data-driven marketing technology for B2B and D2C businesses
unified.com2011New York, United States$55.6M115
Social media advertising services are delivered across digital platforms.
rhythmone.com2004San Francisco, United States$41.93M517
Audiences are connected to brands via cross-screen video advertising.
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Detailed competitors of Automate Ads

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
  • Benchmarks
  • Competitive positioning

Verified entity values are shown only after access is granted.

Top companies in Advertising & Marketing Tech

3 companies that operate in the same segment as Automate Ads (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
AI-powered platform manages marketing creatives and customer journeys.
1982San Jose, California, United StatesUSD 23.77 B30,710
Ad verification solutions are delivered for digital media campaigns.
2008New York, New York, United StatesUSD 396.5 MUSD 748.29 M1,200
Native advertising solutions are delivered via a cloud-based content platform.
2006New York, New York, United StatesUSD 403.72 MUSD 1.3 B1,800
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Frequently Asked Questions about Automate Ads

Automate Ads was founded in 2011 and raised its 1st funding round 4 years after it was founded.

Automate Ads is headquartered in San Mateo, United States. It is registered at San Mateo, California, United States.

Automate Ads is a funded company, having raised a total of $1.12M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1M, raised on Aug 2015.

Automate Ads was founded in 2011 in San Mateo, United States, within the advertising technology sector. Tools are offered to advertisers, agencies, and brands for monitoring user interactions post-ad clicks, attributing conversions, and automating operations such as bid adjustments, AB testing, keyword management, and ad rotations. Funnel data is utilized by the platform to enhance campaign performance through automated attribution tracking.

Automate Ads's top competitors include NextRoll, Unified and RhythmOne.

Automate Ads has 5 investors. Key investors include Wefunder, AdHawk, Y Combinator, S2 Capital, and Tikhon Bernstam.

Yes. Automate Ads was acquired by AdHawk in October 2017.

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