About Baifendian
Baifendian is a company based in Beijing (China) founded in 2009. Baifendian has raised $146.37 million across 2 funding rounds from investors including GF Securities, Tupu Technologies and China Guoxin Holding. Baifendian has completed 1 acquisition, including InsightWorks. Baifendian operates in a competitive market with competitors including Klaviyo, Elastic Path Software, Yotpo, Bango and Demandware, among others.
- Headquarter Beijing, China
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Sectors
TechnologyRetail
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Email
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Phone
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Website
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Social
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$146.37 M (USD)
in 2 rounds
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Latest Funding Round
$74.38 M (USD), Series E
Jun 20, 2022
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Investors
GF Securities
& 4 more
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Employee Count
Not available
- Investments & Acquisitions
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Funding Insights of Baifendian
Baifendian has successfully raised a total of $146.37M across 2 strategic funding rounds. The most recent funding activity was a Series E round of $74.38 million completed in June 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Baifendian
Baifendian has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include GF Securities, Tupu Technologies and China Guoxin Holding.
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Private equity investments are managed across diverse sectors.
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Provider of investment & asset management and financial services
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Recruitment services are provided for talent acquisition in China.
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Investor details for Baifendian
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Investments & Acquisitions by Baifendian
Baifendian has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include InsightWorks.
Investment portfolio details for Baifendian
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Market research, direct marketing, and brand monitoring services are offered.
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Complete acquisition details for Baifendian
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Financial Statements - Baifendian
Detailed financials for Baifendian
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Baifendian Comparisons
Peer comparison for Baifendian
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Competitors of Baifendian
Baifendian operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Klaviyo, Elastic Path Software, Yotpo, Bango and Demandware, among others.
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SaaS email marketing solutions are offered to e-commerce businesses.
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API-based enterprise commerce and content management platform is delivered.
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Cloud-based marketing platform for e-tailers
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Marketing solutions for e-commerce businesses are provided by Bango.
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Enterprise cloud commerce solutions are provided for retailers and manufacturers.
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AI platform for retail ecommerce management and optimization is provided.
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Detailed competitors of Baifendian
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Latest news on Baifendian
Complete news archive for Baifendian
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Frequently Asked Questions about Baifendian
Baifendian was founded in 2009 and raised its 1st funding round 9 years after it was founded.
Baifendian is headquartered in Beijing, China.
Baifendian is a funded company, having raised a total of $146.37M across 2 funding rounds to date.
Baifendian provides marketing automation solutions for eCommerce companies. Provides an online recommendation engine, marketing research, and intelligence solutions. The company specializes in providing integrated optimization solutions for e-commerce websites through in-site traffic conversion and business intelligence analysis. Its services include Baifendian Recommendation Engine and Baifendian Analytics Engine. Provides smart tag and label management attribute tags, user behavior tags, user transaction tags, user service feature tags, industry feature tags and omnichannel data integration and aggregation of online and offline data, user label data, transaction detail data solutions. Clientele includes Wangfujing Department Store and Ningbo Bank.
Baifendian's top competitors include Klaviyo, CommerceIQ and Yotpo.
Baifendian has made 1 acquisition, including InsightWorks.
Baifendian has 5 investors. Key investors include GF Securities, Tupu Technologies, China Guoxin Holding, Haitong Leading Capital Management, and GF Qianhe Investment.