About Baifendian
Baifendian is a company based in Beijing (China) founded in 2009.. Baifendian has raised $146.37 million across 2 funding rounds from investors including GF Securities, Tupu Technologies and China Guoxin Holding. Baifendian has completed 1 acquisition, including InsightWorks. Baifendian operates in a competitive market with competitors including Klaviyo, Elastic Path Software, Yotpo, Bango and Demandware, among others.
- Headquarter Beijing, China
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Sectors
TechnologyRetail
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Email
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Phone
*********
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$146.37 M (USD)
in 2 rounds
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Latest Funding Round
$74.38 M (USD), Series E
Jun 20, 2022
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Investors
GF Securities
& 4 more
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Employee Count
Employee Count
- Investments & Acquisitions
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Funding Insights of Baifendian
Baifendian has successfully raised a total of $146.37M across 2 strategic funding rounds. The most recent funding activity was a Series E round of $74.38 million completed in June 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series E — $74.4M
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First Round
First Round
(01 Nov 2018)
- Investors Count 5
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2022 | Amount | Series E - Baifendian | Valuation |
investors |
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| Nov, 2018 | Amount | Series E - Baifendian | Valuation | China Guoxin Holding |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Baifendian
Baifendian has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include GF Securities, Tupu Technologies and China Guoxin Holding. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Private equity investments are managed across diverse sectors.
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Founded Year | Domain | Location | |
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Provider of investment & asset management and financial services
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Founded Year | Domain | Location | |
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Recruitment services are provided for talent acquisition in China.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Baifendian
Baifendian has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include InsightWorks. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Market research, direct marketing, and brand monitoring services are offered.
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2011 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Baifendian
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Baifendian Comparisons
Competitors of Baifendian
Baifendian operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Klaviyo, Elastic Path Software, Yotpo, Bango and Demandware, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
SaaS email marketing solutions are offered to e-commerce businesses.
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| domain | founded_year | HQ Location |
API-based enterprise commerce and content management platform is delivered.
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| domain | founded_year | HQ Location |
Cloud-based marketing platform for e-tailers
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| domain | founded_year | HQ Location |
Marketing solutions for e-commerce businesses are provided by Bango.
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| domain | founded_year | HQ Location |
Enterprise cloud commerce solutions are provided for retailers and manufacturers.
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| domain | founded_year | HQ Location |
AI platform for retail ecommerce management and optimization is provided.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Baifendian
Frequently Asked Questions about Baifendian
When was Baifendian founded?
Baifendian was founded in 2009 and raised its 1st funding round 9 years after it was founded.
Where is Baifendian located?
Baifendian is headquartered in Beijing, China.
Is Baifendian a funded company?
Baifendian is a funded company, having raised a total of $146.37M across 2 funding rounds to date. The company's 1st funding round was a Series E of $71.99M, raised on Nov 01, 2018.
What does Baifendian do?
Baifendian provides marketing automation solutions for eCommerce companies. Provides an online recommendation engine, marketing research, and intelligence solutions. The company specializes in providing integrated optimization solutions for e-commerce websites through in-site traffic conversion and business intelligence analysis. Its services include Baifendian Recommendation Engine and Baifendian Analytics Engine. Provides smart tag and label management attribute tags, user behavior tags, user transaction tags, user service feature tags, industry feature tags and omnichannel data integration and aggregation of online and offline data, user label data, transaction detail data solutions. Clientele includes Wangfujing Department Store and Ningbo Bank.
Who are the top competitors of Baifendian?
Baifendian's top competitors include Klaviyo, CommerceIQ and Yotpo.
How many acquisitions has Baifendian made?
Baifendian has made 1 acquisition, including InsightWorks.
Who are Baifendian's investors?
Baifendian has 5 investors. Key investors include GF Securities, Tupu Technologies, China Guoxin Holding, Haitong Leading Capital Management, and GF Qianhe Investment.