About Bera AI
Bera AI is a Technology company based in United States founded in 2013 by Ryan Barker and Jeffrey Peacock, and was acquired by The Harris Poll in July 2024. Brand management software is provided for measuring and maximizing brands. Bera AI has raised $23.9 million across 2 funding rounds from investors including The Harris Poll. The company has 51 employees. Its chief executive, as recorded, is Ryan Barker. Its website bera.ai draws about 14 thousand monthly visits. Bera AI offers products and services including Brand Targeter, Brand Explorer, Data BERA, and Integrator (MMM). Its focus areas include Enterprise Applications, MarketingTech, Marketing Management and Brand Management. Its competitors include Launchmetrics, Way and Prisma; 2 of its 3 listed competitors have raised funding.
Company details
Bera AI was founded in 2013 in the United States as a provider of brand management software. Tools for measuring, maximizing, and managing brands are included, along with score prediction capabilities. An operating system for brand building and real-time course correction is offered, supported by qualitative and quantitative intelligence frameworks. Operations focus on software solutions in the marketing technology sector.
- Headquarters United States
- Employees 51
- Founders Ryan Barker, Jeffrey Peacock
- Stage Acquired
- SectorsTechnology
- Phone•••• ••••
- Website bera.ai
- Social LinkedIn
- Acquired by The Harris Poll (Jul 2024)
- Total Equity Funding$23.9M (USD)
in 2 rounds
- Latest Funding Round$6M (USD), Series A
Jun 2022
- Investors
- Employee Count51
- Acquired byThe Harris Poll
(Jul 2024)
Products & Services of Bera AI
Bera AI offers a comprehensive portfolio of products and services, including Brand Targeter, Brand Explorer, Data BERA, and Integrator (MMM).
Tool for ad optimization and audience prioritization.
Platform for exploring and analyzing brand data.
Service for brand valuation and performance tracking.
Tool for media mix modeling and partnership evaluation.
Funding Insights of Bera AI
Bera AI has successfully raised a total of $23.9M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $6 million completed in June 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $23.9M
- Total Rounds 2
- Last Round Series A — $6M
- First Round $17.9M
(Jan 2020)
All 2 funding rounds of Bera AI with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2022 | $6M | Series A | – | – | – |
| Jan 2020 | $17.9M | Series A | – | – | – |
1 investors in total: 1 institutional.
Investors in Bera AI
Bera AI has secured backing from 1 investor. Prominent investors backing the company include The Harris Poll.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Brand and reputation management software solutions are provided to businesses. | 1960 | theharrispoll.com | New York, United States |
Investor details for Bera AI
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Bera AI
28 people are tracked at Bera AI (18 in leadership, 10 in team); the tracked headcount is 51.
| Name | Role | Group |
|---|---|---|
Ryan Barker | Co-Founder & CEO | Leadership |
Jeffrey Peacock | Co-Founder | Leadership |
Collin Demeritt | Director, Sales | Leadership |
Michael Reh | Head of Data Science and Analytics | Leadership |
Stephen Crossman | Chief Sales Officer (cso) | Leadership |
Avi Afik | Director of QA | Leadership |
E. Bernard Goodrich II | Chief Financial Officer | Leadership |
Kraig Schulz | Chief Customer Officer | Leadership |
Morgan Miller Hercun | Director of Research Operations | Leadership |
Bin Le | Enterprise Architect And Head Of Platform Engineering | Leadership |
Ken Favaro | Chief Strategy Officer | Leadership |
Jessica B. | Head of Marketing | Leadership |
Marsha Shapiro | Chief Product Officer | Leadership |
Chris Archambault | Chief Technology Officer | Leadership |
Nicole Lampe | Principal Account Director, Customer Success | Leadership |
Ben Ardito | Vice President Of Customer Success | Leadership |
Andrea Date | Head Of Custom Research | Leadership |
Matt Amick | Sales Director | Leadership |
Alexander Adkins | Customer Success Manager | Team |
Jeff Daloisio | Data Engineer | Team |
8 more people are available in the full profile.
Complete people profiles for Bera AI
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Bera AI
4 dated milestones of Bera AI across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Bera AI is founded.
- Funding First funding round of $17.9M.
- Funding Latest funding round, Series A, of $6.0M.
- Exit Acquired by The Harris Poll.
Competitors of Bera AI
Bera AI has 3 listed competitors in our database, 2 of them funded. They include Launchmetrics, Way and Prisma.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| launchmetrics.com | 2006 | New York, United States | $58.76M | Provider of Brand Performance Solutions | ||
| way.co | 2017 | Austin, United States | $20M | Way is recognized as a premier experiential platform for brands. | ||
| poweredbyprisma.com | 1980 | Phoenix, United States | 263 | Prisma is recognized as a full-service marketing solutions partner. |
Detailed competitors of Bera AI
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Web traffic of Bera AI
The website of Bera AI (bera.ai) receives about 14.3K visits a month.
- Monthly visits14.3K
▼ 3.2% vs previous month
Top companies in MarketingTech
3 companies that operate in the same segment as Bera AI (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Bera Ai
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Frequently Asked Questions about Bera AI
Bera AI was founded in 2013 and raised its 1st funding round 7 years after it was founded.
Bera AI is headquartered in United States.
Ryan Barker is the CEO of Bera AI, as recorded in our data. They have also founded this company.
Bera AI is a funded company, having raised a total of $23.9M across 2 funding rounds to date. The company's 1st funding round was a Series A of $17.9M, raised on Jan 2020.
Bera AI has 51 employees.
Bera AI was founded in 2013 in the United States as a provider of brand management software. Tools for measuring, maximizing, and managing brands are included, along with score prediction capabilities. An operating system for brand building and real-time course correction is offered, supported by qualitative and quantitative intelligence frameworks. Operations focus on software solutions in the marketing technology sector.
Bera AI's top competitors include Launchmetrics, Way and Prisma.
Bera AI offers Brand Targeter, Brand Explorer, Data BERA, and Integrator (MMM).
Bera AI has 1 investor. Key investors include The Harris Poll.
Yes. Bera AI was acquired by The Harris Poll in July 2024.