About The Harris Poll
The Harris Poll is a Technology company based in New York (United States) founded in 1960, and was acquired by Nielsen in February 2014. Brand and reputation management software solutions are provided to businesses. The company has 291 employees. The Harris Poll has completed 1 acquisition, including Bera AI. Its website theharrispoll.com draws about 45 thousand monthly visits. Its focus areas include Enterprise Applications, MarketingTech, Marketing Management and Brand Management. Its legal entity is HARRIS INTERACTIVE, INC. Its competitors include Reputation, BirdEye and Launchmetrics; 3 of its 3 listed competitors have raised funding.
Company details
The Harris Poll was founded in 1960 and is headquartered in New York, United States. Brand and reputation management software solutions are offered within the market research sector. Services encompass compass brand tracking, corporate reputation management, brand strategy formulation, customer insights gathering, and public opinion research. Insights are delivered to support businesses in assessing public sentiment, crafting go-to-market approaches, and bolstering brand positions.
- Headquarters New York, United States
- Employees 291
- Stage Acquired
- SectorsTechnology
- Email••••••••
- Phone•••• ••••
- Website theharrispoll.com
- Social LinkedIn X
- Acquired by Nielsen (Feb 2014)
- Legal Name Harris Interactive, Inc.
Investors in The Harris Poll
The Harris Poll has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Nielsen.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Nielsen is recognized as a global leader in audience measurement and media analytics. | 1923 | nielsen.com | New York, United States |
Investor details for The Harris Poll
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Investments & Acquisitions by The Harris Poll
The Harris Poll has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Bera AI.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Brand management software is provided for measuring and maximizing brands. | bera.ai | United States | 2013 | Jul 2024 | •••• |
Complete acquisition details for The Harris Poll
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Competitors of The Harris Poll
The Harris Poll has 3 listed competitors in our database, 3 of them funded. They include Reputation, BirdEye and Launchmetrics.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| reputation.com | 2006 | San Ramon, United States | $269.25M | 185 | Cloud-based reputation management is offered for businesses via online channels. | |
| birdeye.com | 2012 | Sunnyvale, United States | $93M | Cloud based platform offering software for reputation management and customer experience solutions | ||
| launchmetrics.com | 2006 | New York, United States | $58.76M | Provider of Brand Performance Solutions |
Detailed competitors of The Harris Poll
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Web traffic of The Harris Poll
The website of The Harris Poll (theharrispoll.com) receives about 45K visits a month.
- Monthly visits45K
▼ 26.1% vs previous month
Websites whose visitors overlap most with The Harris Poll. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| aviationweek.com | 100% | 963.2K | #82,565 | View details | |
| newsmax.com | 90% | 24M | #3,507 | View details | |
| nytimes.com | 87% | 695.1M | #71 | View details | |
factretriever.com | factretriever.com | 82% | #470,427 | – | |
| flightglobal.com | 80% | 1.1M | #69,190 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for The Harris Poll
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- 6 similar websites
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Top companies in MarketingTech
3 companies that operate in the same segment as The Harris Poll (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about The Harris Poll
Complete news archive for The Harris Poll
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Frequently Asked Questions about The Harris Poll
The Harris Poll was founded in 1960.
The Harris Poll is headquartered in New York, United States. It is registered at New York, New York, United States.
The Harris Poll has 291 employees.
The Harris Poll was founded in 1960 and is headquartered in New York, United States. Brand and reputation management software solutions are offered within the market research sector. Services encompass compass brand tracking, corporate reputation management, brand strategy formulation, customer insights gathering, and public opinion research. Insights are delivered to support businesses in assessing public sentiment, crafting go-to-market approaches, and bolstering brand positions.
The Harris Poll's top competitors include Reputation, BirdEye and Launchmetrics.
The Harris Poll has made 1 acquisition, including Bera AI.
The Harris Poll has 1 investor. Key investors include Nielsen.
The Harris Poll operates through Harris Interactive, Inc..
Yes. The Harris Poll was acquired by Nielsen in February 2014.