Booshaka

Redwood City, United States Founded: 2010 • Age: 16 yrs Acquired By Sprinklr
Audience segmentation and management are enabled through customer data integration.
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About Booshaka

Booshaka is a company based in Redwood City (United States) founded in 2010 was acquired by Sprinklr in November 2015.. Booshaka has raised $3 million across 2 funding rounds from investors including Sprinklr, Founders Fund and Rothenberg Ventures. Booshaka operates in a competitive market with competitors including Acxiom, BlueKai, Adverity, Krux and Connexity, among others.

  • Headquarter Redwood City, United States
  • Sectors
    Technology
    Retail
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Retail → E-Commerce Technology & Services
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $3 M (USD)

    in 2 rounds

  • Latest Funding Round
    $2 M (USD), Series A

    Sep 01, 2014

  • Investors
    Sprinklr

    & 6 more

  • Employee Count
    Employee Count
  • Acquired by
    Sprinklr

    (Nov 02, 2015)

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Funding Insights of Booshaka

Booshaka has successfully raised a total of $3M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $2 million completed in September 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Series A — $2.0M
  • First Round

    (25 Jul 2012)

  • Investors Count 6
Date Amount Transaction Name Valuation Lead Investors Investors
Sep, 2014 Amount Series A - Booshaka Valuation Rothenberg Ventures , Signatures Capital
Jul, 2012 Amount Series A - Booshaka Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Booshaka

Booshaka has secured backing from 7 investors, including venture fund investors. Prominent investors backing the company include Sprinklr, Founders Fund and Rothenberg Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Venture capital investments in technology and defense sectors.
Founded Year Domain Location
Early-stage US companies are invested in by Rothenberg Ventures.
Founded Year Domain Location
Early-stage investments in US tech and life sciences are targeted.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Booshaka

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Booshaka

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Booshaka Comparisons

Employees
+
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Competitors of Booshaka

Booshaka operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Acxiom, BlueKai, Adverity, Krux and Connexity, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Acxiom is engaged in providing data-driven marketing solutions.
domain founded_year HQ Location
Cloud-based data management platform and third-party marketplace are operated.
domain founded_year HQ Location
Data from multiple sources is integrated for marketing analytics.
domain founded_year HQ Location
Cross-screen data is unified and analyzed for personalized marketing experiences.
domain founded_year HQ Location
Programmatic media buying and customer acquisition services are offered.
domain founded_year HQ Location
Offers AI data catalog platform for managing and sharing data
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Booshaka

Frequently Asked Questions about Booshaka

When was Booshaka founded?

Booshaka was founded in 2010 and raised its 1st funding round 2 years after it was founded.

Where is Booshaka located?

Booshaka is headquartered in Redwood City, United States. It is registered at Redwood City, California, United States.

Is Booshaka a funded company?

Booshaka is a funded company, having raised a total of $3M across 2 funding rounds to date. The company's 1st funding round was a Series A of $1M, raised on Jul 25, 2012.

What does Booshaka do?

Booshaka was founded in 2010 and is headquartered in Redwood City, United States. Operations focus on the marketing technology sector, where customer data is automatically integrated across social, web, mobile, ecommerce, and CRM systems. Audience segments are generated to support engagement optimization and revenue growth. Services extend to enhancing social media advertising on various platforms, with activities centered in the U.S.

Who are the top competitors of Booshaka?

Booshaka's top competitors include Acxiom, Adverity and Krux.

Who are Booshaka's investors?

Booshaka has 7 investors. Key investors include Sprinklr, Founders Fund, Rothenberg Ventures, Signatures Capital, and Streamlined Ventures.

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