About Brand Affinity Technologies
Brand Affinity Technologies is a company based in Irvine (United States) founded in 2007 by Ryan Steelberg. It operates as a Marketplace. Brand Affinity Technologies has raised $30.08 million across 4 funding rounds from investors including Ad Pepper media, Matthew Pritzker and Miramar Digital Ventures. Brand Affinity Technologies has completed 2 acquisitions, including Beelya and Printroom. Brand Affinity Technologies operates in a competitive market with competitors including Adly, BitStar, CreatorIQ, Opendorse and Partipost, among others.
- Headquarter Irvine, United States
- Founders Ryan Steelberg
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Sectors
Media & Entertainment
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Phone
*********
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Website
*********
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Social
*********
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$30.08 M (USD)
in 4 rounds
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Latest Funding Round
$3.46 M (USD), Series D
Oct 03, 2013
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Investors
Ad Pepper media
& 4 more
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Employee Count
Employee Count
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Investments & Acquisitions
Beelya
& 1 more
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Funding Insights of Brand Affinity Technologies
Brand Affinity Technologies has successfully raised a total of $30.08M across 4 strategic funding rounds. The most recent funding activity was a Series D round of $3.46 million completed in October 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series D — $3.5M
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First Round
First Round
(24 Sep 2010)
- Investors Count 5
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2013 | Amount | Series D - Brand Affinity Technologies | Valuation |
investors |
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| Nov, 2012 | Amount | Series D - Brand Affinity Technologies | Valuation | Matthew Pritzker | |
| Jan, 2012 | Amount | Series C - Brand Affinity Technologies | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Brand Affinity Technologies
Brand Affinity Technologies has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Ad Pepper media, Matthew Pritzker and Miramar Digital Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Diversified private investment firm
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Founded Year | Domain | Location | |
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Seed and early-stage US investments are targeted by the fund.
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Founded Year | Domain | Location | |
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RimLight, LLC is operated as a privately held investment fund.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Brand Affinity Technologies
Brand Affinity Technologies has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Beelya and Printroom. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Sports collectibles are manufactured and sold through digital platforms.
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2016 | ||||
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Storefront solutions for gifting businesses are provided by Printroom.
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1999 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Brand Affinity Technologies
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Brand Affinity Technologies Comparisons
Competitors of Brand Affinity Technologies
Brand Affinity Technologies operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Adly, BitStar, CreatorIQ, Opendorse and Partipost, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Brands are matched with influencers for targeted marketing campaigns.
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| domain | founded_year | HQ Location |
BitStar is engaged in supporting creators and businesses with influencer marketing and content production.
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| domain | founded_year | HQ Location |
Influencer marketing platform for enterprises
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| domain | founded_year | HQ Location |
Influencer marketing for athletes is facilitated through a specialized platform.
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| domain | founded_year | HQ Location |
Brands are connected with influencers via a marketing platform.
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| domain | founded_year | HQ Location |
Brands and creators are connected through an online marketplace.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Brand Affinity Technologies
Frequently Asked Questions about Brand Affinity Technologies
When was Brand Affinity Technologies founded?
Brand Affinity Technologies was founded in 2007 and raised its 1st funding round 3 years after it was founded.
Where is Brand Affinity Technologies located?
Brand Affinity Technologies is headquartered in Irvine, United States. It is registered at Irvine, California, United States.
Is Brand Affinity Technologies a funded company?
Brand Affinity Technologies is a funded company, having raised a total of $30.08M across 4 funding rounds to date. The company's 1st funding round was a Series C of $4.55M, raised on Sep 24, 2010.
What does Brand Affinity Technologies do?
Brand Affinity Technologies operates a platform connecting celebrities with advertisers for collaborations through leveraging cutting-edge technology, media technology, advertising platforms, and celebrity connections. Prioritizing client-centric approaches, it ensures high-quality outcomes, innovation, and sustainable practices in its field. It continues to evolve, meeting industry challenges with strategic approaches.
Who are the top competitors of Brand Affinity Technologies?
How many acquisitions has Brand Affinity Technologies made?
Who are Brand Affinity Technologies's investors?
Brand Affinity Technologies has 5 investors. Key investors include Ad Pepper media, Matthew Pritzker, Miramar Digital Ventures, RimLight, LLC, and Fulcrum Equity Partners.
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