Super Ordinary

Shanghai, China Founded: 2017 • Age: 9 yrs
Brands and creators are connected through an online marketplace.
Annual revenue - Latest available
Total funding $58.0M 3 rounds
Employees - Tracked headcount
Investors 6 Known backers
Products - Services tracked
Competitors 10 Brand Intelligence

About Super Ordinary

Super Ordinary is a company based in Shanghai (China) founded in 2017 by Julian Reis. Super Ordinary has raised $58 million across 3 funding rounds from investors including Puig, Manzanita Capital and Demira Gate Investments. Super Ordinary has completed 1 acquisition, including Fanfix. Super Ordinary operates in a competitive market with competitors including Influential, Mavely, BitStar, Adly and CreatorIQ, among others.

  • Headquarter Shanghai, China
  • Founders Julian Reis
  • Sectors
    Media & Entertainment
    Technology Retail
  • Phone
    Locked
  • Website
    Locked
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Retail → E-Commerce Technology & Services Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $58 M (USD)

    in 3 rounds

  • Latest Funding Round
    $58 M (USD), Series B

    Oct 05, 2023

  • Investors
    Puig

    & 5 more

  • Employee Count
    Not available
  • Investments & Acquisitions
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People of Super Ordinary

Headcount 200-500
Employee Profiles 31
Employee Profiles
People
Kiley Tully
Director Of Creator Success @fanfix
People
Jenny Devore
Head Of Talent Acquisition & Employee Experience
People
Julian Reis
CEO & Founder
People
John Habbouch
CFO

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Funding Insights of Super Ordinary

Super Ordinary has successfully raised a total of $58M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $58 million completed in October 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Super Ordinary

Super Ordinary has secured backing from 6 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Puig, Manzanita Capital and Demira Gate Investments.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Venture capital firm
Locked Locked Locked
A private investment firm based in New York is operated.
Locked Locked Locked
Seed and early-stage tech startups are invested in by Upper90.
Locked Locked Locked
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Investor details for Super Ordinary

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  • Investor domains
  • Investor locations
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  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Super Ordinary

Super Ordinary has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Fanfix.

Investments
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Investment portfolio details for Super Ordinary

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  • Transaction dates
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Acquisitions
Company Name Description Domain Location Founded Year Amount
SaaS-based social platform for sharing videos
Locked Locked 2020 Locked
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Complete acquisition details for Super Ordinary

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  • Acquired stakes
  • Disclosed values
  • Domains and locations

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Financial Statements - Super Ordinary

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Detailed financials for Super Ordinary

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  • Profit trends
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Super Ordinary Comparisons

Super Ordinary Primary company
Description
Brands and creators are connected through an online marketpl...
Location
Shanghai, China
Founded Year
2017
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Super Ordinary

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  • Headcount comparison
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Competitors of Super Ordinary

Super Ordinary operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Influential, Mavely, BitStar, Adly and CreatorIQ, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Influencer marketing platform is provided for social media content monetization.
Locked Locked Locked
Influencer marketing platform for enterprises
Locked Locked Locked
BitStar is engaged in supporting creators and businesses with influencer marketing and content production.
Locked Locked Locked
Brands are matched with influencers for targeted marketing campaigns.
Locked Locked Locked
Influencer marketing platform for enterprises
Locked Locked Locked
Influencer marketing for athletes is facilitated through a specialized platform.
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Detailed competitors of Super Ordinary

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Latest news on Super Ordinary

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Complete news archive for Super Ordinary

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  • Older coverage
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Frequently Asked Questions about Super Ordinary

Super Ordinary was founded in 2017 and raised its 1st funding round 2 years after it was founded.

Super Ordinary is headquartered in Shanghai, China.

Super Ordinary is a funded company, having raised a total of $58M across 3 funding rounds to date.

Super Ordinary was founded in 2017 by Julian Reis in Shanghai, China. An online platform is operated as a marketplace within the digital creator economy sector. Connections between brands and creators are facilitated for collaborations and partnerships. Services include matching opportunities and managing interactions in the influencer marketing space. Operations are based in China, serving global users via the domain superordinary.co.

Super Ordinary's top competitors include CreatorIQ, Adly and iKala.

Super Ordinary has made 1 acquisition, including Fanfix.

Super Ordinary has 6 investors. Key investors include Puig, Manzanita Capital, Demira Gate Investments, Upper90, and Julian Reis.

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