About Super Ordinary
Super Ordinary is a company based in Shanghai (China) founded in 2017 by Julian Reis.. Super Ordinary has raised $58 million across 3 funding rounds from investors including Puig, Manzanita Capital and Demira Gate Investments. Super Ordinary has completed 1 acquisition, including Fanfix. Super Ordinary operates in a competitive market with competitors including Influential, Mavely, BitStar, Adly and CreatorIQ, among others.
- Headquarter Shanghai, China
- Founders Julian Reis
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Sectors
Media & EntertainmentTechnology Retail
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Phone
*********
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Website
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Funding Insights of Super Ordinary
Super Ordinary has successfully raised a total of $58M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $58 million completed in October 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series B — $58.0M
- First Round First Round
- Investors Count 6
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2023 | Amount | Series B - Super Ordinary | Valuation | Manzanita Capital , Puig | |
| Jan, 2021 | Amount | Series A - Super Ordinary | Valuation | ACG |
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| Mar, 2019 | Amount | Series A - Super Ordinary | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Super Ordinary
Super Ordinary has secured backing from 6 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Puig, Manzanita Capital and Demira Gate Investments. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital firm
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Founded Year | Domain | Location | |
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A private investment firm based in New York is operated.
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Founded Year | Domain | Location | |
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Seed and early-stage tech startups are invested in by Upper90.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Super Ordinary
Super Ordinary has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Fanfix. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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SaaS-based social platform for sharing videos
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2020 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Super Ordinary
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Super Ordinary Comparisons
Competitors of Super Ordinary
Super Ordinary operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Influential, Mavely, BitStar, Adly and CreatorIQ, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
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|---|---|---|---|---|
| domain | founded_year | HQ Location |
Influencer marketing platform is provided for social media content monetization.
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| domain | founded_year | HQ Location |
Influencer marketing platform for enterprises
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| domain | founded_year | HQ Location |
BitStar is engaged in supporting creators and businesses with influencer marketing and content production.
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| domain | founded_year | HQ Location |
Brands are matched with influencers for targeted marketing campaigns.
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| domain | founded_year | HQ Location |
Influencer marketing platform for enterprises
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| domain | founded_year | HQ Location |
Influencer marketing for athletes is facilitated through a specialized platform.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Super Ordinary
Frequently Asked Questions about Super Ordinary
When was Super Ordinary founded?
Super Ordinary was founded in 2017 and raised its 1st funding round 2 years after it was founded.
Where is Super Ordinary located?
Super Ordinary is headquartered in Shanghai, China.
Is Super Ordinary a funded company?
Super Ordinary is a funded company, having raised a total of $58M across 3 funding rounds to date.
What does Super Ordinary do?
Super Ordinary was founded in 2017 by Julian Reis in Shanghai, China. An online platform is operated as a marketplace within the digital creator economy sector. Connections between brands and creators are facilitated for collaborations and partnerships. Services include matching opportunities and managing interactions in the influencer marketing space. Operations are based in China, serving global users via the domain superordinary.co.
Who are the top competitors of Super Ordinary?
How many acquisitions has Super Ordinary made?
Super Ordinary has made 1 acquisition, including Fanfix.
Who are Super Ordinary's investors?
Super Ordinary has 6 investors. Key investors include Puig, Manzanita Capital, Demira Gate Investments, Upper90, and Julian Reis.