About Brillo
Brillo is a company based in Walled Lake (United States) founded in 1913 was acquired by Armaly Brands in March 2010. Brillo offers products and services including Sponges, Steel Wool, Soap Pads, Scouring Pads, and Cleaners. Brillo operates in a competitive market with competitors including Evriholder Products, Casabella, Kaivac, Billy Goat and Libman, among others.
- Headquarter Walled Lake, United States
- SectorsConsumer
- Website brillo.com
- Social X Facebook YouTube
- Acquired by Armaly Brands (Mar 2010)
- Investors
- Acquired byArmaly Brands
(Mar 2010)
Products & Services of Brillo
Brillo offers a comprehensive portfolio of products and services, including Sponges, Steel Wool, Soap Pads, Scouring Pads, and Cleaners.
Absorbent pads for wiping and cleaning surfaces effectively.
Abrasive material for removing tough stains and grime.
Padded soaps for scrubbing and sanitizing household items.
Non-scratch pads for detailed cleaning of various surfaces.
Formulas designed to shine and sanitize home areas quickly.
Products that remove residues for a cleaner environment.
Apps and channels of Brillo
its YouTube channel Brillo has 271 subscribers and 2 videos.
Videos from Brillo
The most watched videos on Brillo's YouTube channel, Brillo (271 subscribers). Click a video to play it here.
More on Brillo.
Investors in Brillo
Brillo has secured backing from 1 investor. Prominent investors backing the company include Armaly Brands.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Manufactures cleaning products, fragrances, and sponges for consumers worldwide. | 1908 | armalybrands.com | Walled Lake, United States |
Investor details for Brillo
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People of Brillo
1 people are tracked at Brillo (1 in leadership).
| Name | Role | Group |
|---|---|---|
John W Armaly | CEO & President | Leadership |
Complete people profiles for Brillo
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Timeline of Brillo
2 dated milestones of Brillo across 97 years, from founding to its latest funding, stage changes and deals.
- Founded Brillo is founded.
- Exit Acquired by Armaly Brands.
Competitors of Brillo
Brillo operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Evriholder Products, Casabella, Kaivac, Billy Goat and Libman, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| evriholder.com | 1995 | Anaheim, United States | – | – | Multi-category consumer products are distributed across various sectors. | |
| casabella.com | 1988 | Congers, United States | – | 57 | Surface cleaning tools are manufactured and distributed by Casabella. | |
| kaivac.com | 1997 | Hamilton, United States | – | 114 | Provides cleaning machines and training for safer, faster commercial cleaning operations. | |
| billygoat.com | 1969 | Milwaukee, United States | – | 86 | Cleaning device products are manufactured and distributed by Billy Goat. | |
| libman.com | 1896 | Arcola, United States | – | – | Produces cleaning products including mops, brooms, and brushes for everyday tasks. | |
| armalybrands.com | 1908 | Walled Lake, United States | – | 126 | Manufactures cleaning products, fragrances, and sponges for consumers worldwide. | |
| earthstoneinternational.com | 1995 | Santa Fe, United States | $4.92M | 3 | Brand of cleaning and sanding blocks | |
| pruvenindustries.com | 2018 | Plano, United States | $300,000 | – | Cleaning tools are supplied by Pruven Industries for industrial use. | |
| harperbrush.com | 1900 | Stockton, United States | – | 630 | Cleaning tools are manufactured and branded in the United States. |
Detailed competitors of Brillo
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- Full competitor set
- Operating metrics
- Benchmarks
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Verified entity values are shown only after access is granted.
Web traffic of Brillo
The website of Brillo (brillo.com) receives about 10.8K visits a month.
- Monthly visits10.8K
▼ 6% vs previous month
Websites whose visitors overlap most with Brillo. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
tavernabrillo.se | tavernabrillo.se | 100% | – | – | – |
themopbucket.com | themopbucket.com | 25% | – | #3,157,254 | – |
Similar companies to Brillo
10 companies that operate in the same segment as Brillo (Home & Living Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of interior design and renovation services for homes and offices | 2014 | Bengaluru, Karnataka, India | USD 527.28 M | – | – | |
App based platform to connect users with local service professionals | 2008 | San Francisco, California, United States | USD 698.85 M | – | – | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Multi-category products are rented via subscription model. | 2014 | Bengaluru, Karnataka, India | USD 58.71 M | USD 14.82 M | 422 | |
Multi-category home improvement products are sold online by Wayfair. | 2002 | Boston, Massachusetts, United States | USD 523.3 M | USD 12.46 B | 13,500 | |
AI-enabled smart mattress covers and thermoregulated bedding are provided. | 2014 | New York, New York, United States | USD 325.12 M | – | 61 | |
Multi-category home improvement products are sold through an internet-first brand. | 2010 | London, England, United Kingdom | USD 135.9 M | – | – | |
Developer and manufacturer of heating, ventilation, air conditioning and refrigeration equipment | 1924 | Osaka, Osaka Prefecture, Japan | – | USD 29.47 B | 96,337 | |
Mattresses and bedding are provided by an internet-first brand. | 2014 | New York, New York, United States | USD 341.3 M | – | – | |
Internet-first brand offering multi-category home furniture | 2012 | Bengaluru, Karnataka, India | USD 108.06 M | USD 26.92 B | 43,024 |
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Frequently Asked Questions about Brillo
Brillo was founded in 1913.
Brillo is headquartered in Walled Lake, United States. It is registered at Walled Lake, Michigan, United States.
John W Armaly is the current CEO of Brillo.
Brillo was established in 1913 and is based in Walled Lake, United States. Operations are centered on the production of surface cleaning tools and related products within the consumer goods sector. Manufacturing processes are directed toward creating durable and functional cleaning solutions for household and commercial use. The company is led by John W. Armaly, who serves as CEO and President. Focus remains on domestic markets in North America.
Brillo's top competitors include Billy Goat, Casabella and Evriholder Products.
Brillo offers Sponges, Steel Wool, Soap Pads, Scouring Pads, and 2 more products and services.
Brillo has 1 investor. Key investors include Armaly Brands.
Yes. Brillo was acquired by Armaly Brands in March 2010.