About Brillo
Brillo is a company based in Walled Lake (United States) founded in 1913 was acquired by Armaly Brands in March 2010.. Brillo offers products and services including Sponges, Steel Wool, Soap Pads, Scouring Pads, and Cleaners. Brillo operates in a competitive market with competitors including Evriholder Products, Casabella, Kaivac, Billy Goat and Libman, among others.
- Headquarter Walled Lake, United States
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Sectors
Consumer
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Phone
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
- Investors
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Employee Count
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Acquired by
Armaly Brands
(Mar 11, 2010)
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Products & Services of Brillo
Brillo offers a comprehensive portfolio of products and services, including Sponges, Steel Wool, Soap Pads, Scouring Pads, and Cleaners. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Absorbent pads for wiping and cleaning surfaces effectively.
Abrasive material for removing tough stains and grime.
Padded soaps for scrubbing and sanitizing household items.
Non-scratch pads for detailed cleaning of various surfaces.
Formulas designed to shine and sanitize home areas quickly.
Products that remove residues for a cleaner environment.
Funding Insights of Brillo
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Brillo
Brillo has secured backing from 1 investor. Prominent investors backing the company include Armaly Brands. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Manufactures cleaning products, fragrances, and sponges for consumers worldwide.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Brillo
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Brillo
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Brillo Comparisons
Competitors of Brillo
Brillo operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Evriholder Products, Casabella, Kaivac, Billy Goat and Libman, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multi-category consumer products are distributed across various sectors.
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| domain | founded_year | HQ Location |
Surface cleaning tools are manufactured and distributed by Casabella.
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| domain | founded_year | HQ Location |
Provides cleaning machines and training for safer, faster commercial cleaning operations.
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| domain | founded_year | HQ Location |
Cleaning device products are manufactured and distributed by Billy Goat.
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| domain | founded_year | HQ Location |
Produces cleaning products including mops, brooms, and brushes for everyday tasks.
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| domain | founded_year | HQ Location |
Manufactures cleaning products, fragrances, and sponges for consumers worldwide.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Brillo
When was Brillo founded?
Brillo was founded in 1913.
Where is Brillo located?
Brillo is headquartered in Walled Lake, United States. It is registered at Walled Lake, Michigan, United States.
Who is the current CEO of Brillo?
John W Armaly is the current CEO of Brillo.
What does Brillo do?
Brillo was established in 1913 and is based in Walled Lake, United States. Operations are centered on the production of surface cleaning tools and related products within the consumer goods sector. Manufacturing processes are directed toward creating durable and functional cleaning solutions for household and commercial use. The company is led by John W. Armaly, who serves as CEO and President. Focus remains on domestic markets in North America.
Who are the top competitors of Brillo?
Brillo's top competitors include Billy Goat, Casabella and Evriholder Products.
What products or services does Brillo offer?
Brillo offers Sponges, Steel Wool, Soap Pads, Scouring Pads, and 2 more products and services.
Who are Brillo's investors?
Brillo has 1 investor. Key investors include Armaly Brands.
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