About BulBul
BulBul is a Retail company based in Gurugram (India) founded in 2018 by Sichen Sianna Liu, and was acquired by The Good Glamm Group in March 2023. Online live streaming e-commerce for multi-category products is facilitated. BulBul has raised $25.46 million across 3 funding rounds from investors including The Good Glamm Group, The Good Creator and Peak XV Partners. The company has 98 employees. BulBul was last valued at $6.66 million in February 2019. Its Indian entity Bulbulshop Shopping Network Private Limited reported revenue of ₹1.54 Cr. The company was acqui-hired. Its focus areas include Video Commerce, Live Stream Commerce, Horizontal E-Commerce and Store Aggregator. Its competitors include Woovly, Sim Sim and ShoprTV; 3 of its 3 listed competitors have raised funding.
Company details
BulBul was founded in 2018 in Gurugram, India, as an e-commerce platform focused on live streaming. Multi-category products, including kitchenware, fashion accessories, apparel, makeup, and home decor, are showcased through live videos where usage is demonstrated. Users interact by asking questions during streams, with access provided via an Android app. Operations center on enabling real-time product exploration and purchases.
- Headquarters Gurugram, India
- Employees 98
- Founders Sichen Sianna Liu
- Stage Acquired
- SectorsRetail
- Email••••••••
- Website bulbul.tv
- Acquired by The Good Glamm Group (Mar 2023)
- Legal Name Bulbulshop Shopping Network Private Limited
- Date of Incorporation 28 Nov, 2018
- Jurisdiction Gurugram, Haryana, India
- Annual Revenue₹1.54 Cr
FY 2025 · +1% YoY
- Net Profit₹22.6 Lakh
FY 2025 · 15% margin
- EBITDA₹22.6 Lakh
FY 2025 · 15% margin
- Total Equity Funding$25.46M (USD)
in 3 rounds
- Latest Funding Round$8.7M (USD), Series A
Jul 2020
- InvestorsThe Good Glamm Group
& 8 more
- Employee Count98
- Acquired by
Associated legal entities of BulBul
BulBul is associated with 2 registered companies on The Company Check; the primary company is Bulbulshop Shopping Network Private Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Bulbulshop Shopping Network Private Limited CIN U74999HR2018PTC077086 | Active | 28 Nov 2018 | Gurugram, Haryana | ₹1.5 Cr | 98 | 2 | View details |
| Aves Shopping Network Private Limited CIN U72900PN2019PTC227248 | Active | 05 Aug 2019 | Pune, Maharashtra | ₹2.7 Cr | 5 | 3 | View details |
Funding Insights of BulBul
BulBul has successfully raised a total of $25.46M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $8.7 million completed in July 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $25.46M
- Total Rounds 3
- Last Round Series A — $8.7M
- First Round $1.97M
(Feb 2019)
- Investors Count 7
All 3 funding rounds of BulBul with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2020 | $8.7M | Series A | – | Info Edge Ventures | |
| Oct 2019 | $14.79M | Series A | – | Surge | – |
| Feb 2019 | $1.97M | Seed | $6.66M | – |
| Date | Valuation | Stage |
|---|---|---|
| Feb 2019 | $6.66M | •••••••• |
Last known valuation $6.66M (Feb 2019). 9 investors in total: 6 institutional and 3 angel.
Investors in BulBul
BulBul has secured backing from 9 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include The Good Glamm Group, The Good Creator and Peak XV Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital fund investing in early stage, technology-centric opportunities | 2017 | leo.capital | Delhi, India | |
Venture capital firm investing in startups and providing support programs. | 2000 | peakxv.com | Bengaluru, India | |
Venture capital firm backed by Info Edge and Temasek | infoedgeventures.in | Noida, India | ||
Acceleration is provided to startups across multiple sectors by Surge. | surgeahead.com | |||
Brand of beauty and personal care products | goodglamm.com | Delhi, India | ||
ML Mohan Lakhamraju | Angel investor, ex-CEO of Great Learning, focused on edtech and tech startups | unknown_322eb43d47f149288 | ||
RG Rahul Garg | unknown_6e3a6ba7552b42009 | |||
RG Rahul Garg | Founder of Moglix, leading B2B e-commerce platform, active angel investor | unknown_57839ed5aed648f2b | ||
Influencer outreach solutions are provided via a marketing platform. | 2021 | goodcreator.co | London, United Kingdom |
Investor details for BulBul
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Board of directors of Bulbulshop Shopping Network Private Limited (BulBul)
Bulbulshop Shopping Network Private Limited is the primary company behind BulBul. The boards of the 2 registered companies of BulBul currently have 5 directors; the longest-serving is Narendra Rikhabchand Sanghvi, appointed in 2023. 10 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Narendra Rikhabchand Sanghvi DIN 02912085 | Director | 18 Jan 2023 | 3 yrs 9 mo | Aves Shopping Network Private Limited |
| Disha Narendra Sanghvi DIN 06788323 | Director | 18 Jan 2023 | 3 yrs 9 mo | Aves Shopping Network Private Limited |
| Akshita Gupta DIN 09773800 | Director | 14 Aug 2023 | 3 yrs 2 mo | Bulbulshop Shopping Network Private Limited |
| Avinash Gupta DIN 02784546 | Director | 14 Aug 2023 | 3 yrs 2 mo | Bulbulshop Shopping Network Private Limited |
| Darpan Narendra Sanghvi DIN 02912102 | Additional Director | 28 Sep 2024 | 2 yrs 1 mo | Aves Shopping Network Private Limited |
People of BulBul
1 people are tracked at BulBul (1 in leadership); the tracked headcount is 98.
| Name | Role | Group |
|---|---|---|
Sichen Sianna Liu | Co-Founder & CPO | Leadership |
Complete people profiles for BulBul
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Financials of BulBul
Figures of Bulbulshop Shopping Network Private Limited, the primary company behind BulBul, for FY 2025. Revenue was ₹1.54 Cr (+1% year on year). Net profit was ₹22.6 Lakh (15% margin). EBITDA was ₹22.6 Lakh (15% margin). Revenue has grown at a compounded annual rate of -28% over five years.
- ₹1.54 CrRevenue · FY 2025 · +1% YoY
- ₹22.6 LakhNet profit · 15% margin
- ₹22.6 LakhEBITDA · 15% margin
- ₹5.2 LakhPaid-up capital
- 98Employees (provident fund records)
- -28%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Bulbulshop Shopping Network Private Limited are on its company page.
Detailed financial statements for BulBul
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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- Downloads
Verified entity values are shown only after access is granted.
Timeline of BulBul
6 dated milestones of BulBul across 5 years, from founding to its latest funding, stage changes and deals.
- Founded BulBul is founded.
- Funding First funding round of $2.0M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series A, of $8.7M.
- Exit Acquired by The Good Creator.
- Exit Acquired by The Good Glamm Group.
Competitors of BulBul
BulBul has 3 listed competitors in our database, 3 of them funded. They include Woovly, Sim Sim and ShoprTV.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| woovly.com | 2017 | Bengaluru, India | $5.35M | 29 | Makeup, skincare, and personal care products are retailed online. | |
| simsim.in | 2018 | Delhi, India | $17.62M | Short video shopping is facilitated via an app-based platform. | ||
| shopr.tv | 2021 | Bengaluru, India | $1.83M | 2 | Live video shopping platform for customers |
Detailed competitors of BulBul
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Verified entity values are shown only after access is granted.
Web traffic of BulBul
The website of BulBul (bulbul.tv) receives about 1.1K visits a month.
- Monthly visits1.1K
▲ 49.4% vs previous month
Top companies in Subscription & Video Commerce
2 companies that operate in the same segment as BulBul (Subscription & Video Commerce) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Social commerce platform for users to discover and share recommendations | 2016 | Bengaluru, Karnataka, India | USD 65.91 M | USD 693.59 K | 15 | |
Makeup, skincare, and personal care products are retailed online. | 2017 | Bengaluru, Karnataka, India | USD 5.35 M | USD 994.46 K | 76 |
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Related news about Bulbul
Complete news archive for BulBul
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Articles about BulBul on our blog
Frequently Asked Questions about BulBul
BulBul was founded in 2018 and raised its 1st funding round 1 year after it was founded.
BulBul is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.
BulBul is a funded company, having raised a total of $25.46M across 3 funding rounds to date. The company's 1st funding round was a Seed of $1.97M, raised on Feb 2019.
BulBul has 98 employees.
The primary company behind BulBul, Bulbulshop Shopping Network Private Limited, reported revenue of ₹1.54 Cr for FY 2025, up 1% year on year.
BulBul was founded in 2018 in Gurugram, India, as an e-commerce platform focused on live streaming. Multi-category products, including kitchenware, fashion accessories, apparel, makeup, and home decor, are showcased through live videos where usage is demonstrated. Users interact by asking questions during streams, with access provided via an Android app. Operations center on enabling real-time product exploration and purchases.
BulBul has 9 investors. Key investors include The Good Glamm Group, The Good Creator, Peak XV Partners, Leo Capital, and Info Edge Ventures.
The valuation of BulBul is $6.66M as of Feb 2019.
BulBul is associated with 2 legal entities: Bulbulshop Shopping Network Private Limited, Aves Shopping Network Private Limited.
Yes. BulBul was acquired by The Good Glamm Group in March 2023.
The legal entities of BulBul currently have 5 directors, including Akshita Gupta, Avinash Gupta, Narendra Rikhabchand Sanghvi and others.