About CAKE
CAKE is a Technology company based in Newport Beach (United States) founded in 2007, and was acquired by Constellation Software in June 2019. Multi-channel marketing campaigns are tracked and analyzed in real time. It operates on a SaaS (Software-as-a-Service) model in Technology and Media & Entertainment sectors. Its website getcake.com draws about 19 thousand monthly visits. CAKE offers products and services including Affiliate Marketing Software, Lead Distribution Software, and MultiChannel Marketing Solution. Its focus areas include Software and Marketing Software. Its legal entity is CAKE Software Inc. Its competitors include AppsFlyer, Branch and Flurry; 3 of its 3 listed competitors have raised funding.
Company details
CAKE is known for delivering performance marketing software solutions focused on affiliate marketing and lead distribution. The companys tools are designed to manage, measure, and optimize marketing campaigns in real-time. Solutions are provided for affiliate program management, lead validation and distribution, and multichannel campaign tracking. The software is utilized by advertisers, networks, and publishers across various sectors to enhance profitability and partner performance. Data security and privacy are prioritized through compliance with GDPR and other regulations.
- Headquarters Newport Beach, United States
- Stage Acquired
- SectorsTechnologyMedia & Entertainment
- Website category Business and Consumer Services · Online Marketing
- Website getcake.com
- Social LinkedIn X Facebook YouTube
- Acquired by Constellation Software (Jun 2019)
- Legal Name Cake Software Inc.
- Investors
- Acquired byConstellation Software
(Jun 2019)
Products & Services of CAKE
CAKE offers a comprehensive portfolio of products and services, including Affiliate Marketing Software, Lead Distribution Software, and MultiChannel Marketing Solution.
Software for managing and measuring affiliate marketing performance.
Tool for real-time lead collection and distribution management.
Solution for measuring digital campaign performance across channels.
Apps and channels of CAKE
its YouTube channel CAKE has 402 subscribers and 30 videos.
Videos from CAKE
The most watched videos on CAKE's YouTube channel, CAKE (402 subscribers). Click a video to play it here.
More on CAKE.
Investors in CAKE
CAKE has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Constellation Software.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Enterprise software and services are provided globally by Constellation Software. | 1995 | csisoftware.com | Toronto, Canada |
Investor details for CAKE
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Timeline of CAKE
2 dated milestones of CAKE across 12 years, from founding to its latest funding, stage changes and deals.
- Founded CAKE is founded.
- Exit Acquired by Constellation Software.
Competitors of CAKE
CAKE has 3 listed competitors in our database, 3 of them funded. They include AppsFlyer, Branch and Flurry.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| appsflyer.com | 2011 | San Francisco, United States | $1.3B | 1,000 | Cloud based mobile marketing analytics and attribution platform | |
| branch.io | 2014 | Palo Alto, United States | $667.1M | 100 | Cloud based marketing optimization platform for deep linking | |
| flurry.com | 2005 | San Francisco, United States | $63M | Mobile application analytics solutions are offered by Flurry. |
Detailed competitors of CAKE
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Web traffic of CAKE
The website of CAKE (getcake.com) receives about 19.4K visits a month and ranks #1,235,759 among all websites worldwide, #2,747 in Online Marketing.
- Monthly visits19.4K
▼ 0.6% vs previous month
- Unique visitors8.2K
per month
- Global rank#1,235,759
among all websites
- Category rank#2,747
Business and Consumer Services · Online Marketing
- Bounce rate45%
- Pages per visit2.3
- Average visit1 min 00 sec
- DevicesDesktop 42% · Mobile 58%
Websites whose visitors overlap most with CAKE. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| linktrust.com | 100% | 38.2K | #493,867 | View details | |
| leaddyno.com | 84% | 48.2K | #858,798 | View details | |
| everflow.io | 75% | 89.5K | #442,192 | View details | |
| tapfiliate.com | 74% | 190.2K | #210,768 | View details | |
affiliatewiz.com | affiliatewiz.com | 71% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 18 similar websites and full traffic analytics for CAKE
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- 18 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in MarketingTech
3 companies that operate in the same segment as CAKE (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Cake
Complete news archive for CAKE
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Frequently Asked Questions about CAKE
CAKE was founded in 2007.
CAKE is headquartered in Newport Beach, United States. It is registered at Newport Beach, California, United States.
CAKE is known for delivering performance marketing software solutions focused on affiliate marketing and lead distribution. The companys tools are designed to manage, measure, and optimize marketing campaigns in real-time. Solutions are provided for affiliate program management, lead validation and distribution, and multichannel campaign tracking. The software is utilized by advertisers, networks, and publishers across various sectors to enhance profitability and partner performance. Data security and privacy are prioritized through compliance with GDPR and other regulations.
CAKE offers Affiliate Marketing Software, Lead Distribution Software, and MultiChannel Marketing Solution.
CAKE has 1 investor. Key investors include Constellation Software.
CAKE operates through Cake Software Inc..
Yes. CAKE was acquired by Constellation Software in June 2019.