About CAKE
CAKE is a company based in Newport Beach (United States) founded in 2007 was acquired by Constellation Software in June 2019. It operates as a SaaS (Software-as-a-Service). CAKE offers products and services including Affiliate Marketing Software, Lead Distribution Software, and MultiChannel Marketing Solution. CAKE operates in a competitive market with competitors including AppsFlyer, Branch, Adjust, Flurry and 4C Insights, among others.
- Headquarter Newport Beach, United States
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Sectors
TechnologyMedia & Entertainment
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Phone
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Website
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Social
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- Legal Name Cake Software Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Employee Count
Employee Count
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Acquired by
Constellation Software
(Jun 26, 2019)
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Products & Services of CAKE
CAKE offers a comprehensive portfolio of products and services, including Affiliate Marketing Software, Lead Distribution Software, and MultiChannel Marketing Solution. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Software for managing and measuring affiliate marketing performance.
Tool for real-time lead collection and distribution management.
Solution for measuring digital campaign performance across channels.
Funding Insights of CAKE
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in CAKE
CAKE has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Constellation Software. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Enterprise software and services are provided globally by Constellation Software.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by CAKE
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - CAKE
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Cake Comparisons
Competitors of CAKE
CAKE operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as AppsFlyer, Branch, Adjust, Flurry and 4C Insights, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Cloud based mobile marketing analytics and attribution platform
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Cloud based marketing optimization platform for deep linking
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Cloud-based software for mobile marketing analytics is provided.
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Mobile application analytics solutions are offered by Flurry.
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Cloud-based market intelligence is delivered across closed ecosystems.
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Market data is analyzed by AI to generate consumer insights.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Cake
Frequently Asked Questions about CAKE
When was CAKE founded?
CAKE was founded in 2007.
Where is CAKE located?
CAKE is headquartered in Newport Beach, United States. It is registered at Newport Beach, California, United States.
What does CAKE do?
CAKE is known for delivering performance marketing software solutions focused on affiliate marketing and lead distribution. The companys tools are designed to manage, measure, and optimize marketing campaigns in real-time. Solutions are provided for affiliate program management, lead validation and distribution, and multichannel campaign tracking. The software is utilized by advertisers, networks, and publishers across various sectors to enhance profitability and partner performance. Data security and privacy are prioritized through compliance with GDPR and other regulations.
What products or services does CAKE offer?
CAKE offers Affiliate Marketing Software, Lead Distribution Software, and MultiChannel Marketing Solution.
Who are CAKE's investors?
CAKE has 1 investor. Key investors include Constellation Software.
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