About Celect
Celect is a Retail company based in Boston (United States) founded in 2013 by Vivek Farias, and was acquired by Nike in August 2019. It operates as a cloud-based predictive analytics are provided for retailers using transaction data. It operates in the Retail and Technology sectors. Celect has raised $40.2 million across 10 funding rounds from investors including Nike, NGP Capital and Fung Capital. The company was acqui-hired. Its focus areas include Enterprise Applications, Business Intelligence, Predictive Analytics and Big Data Analytics. Its competitors include RetailNext, Trax, Wiser, SPINS and Crisp and 3 more; 7 of its 8 listed competitors have raised funding.
Company details
Celect was founded in 2013 in Boston, United States, as a cloud-based predictive analytics platform focused on the retail sector. Transaction data from customers is analyzed to model reactions to product options. Insights are delivered to buyers, merchandisers, planners, and inventory analysts to support sales growth, margin improvements, and markdown reductions via targeted product distribution across channels. Customer selection patterns at specific locations are also examined to inform assortment strategies.
- Headquarters Boston, United States
- Founders Vivek Farias
- Stage Acquired
- SectorsRetailTechnology
- Website celect.com
- Social LinkedIn X
- Acquired by Nike (Aug 2019)
Funding Insights of Celect
Celect has successfully raised a total of $40.2M across 10 strategic funding rounds. The most recent funding activity was a Series C round of $15 million completed in December 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $40.2M
- Total Rounds 10
- Last Round Series C — $15M
- First Round $150,000
(Jan 2013)
- Investors Count 7
All 10 funding rounds of Celect with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2018 | $15M | Series C | – | NGP Capital, Fung Capital | – |
| Feb 2017 | $10M | Series B | – | Activant Capital | |
| Sep 2015 | – | Series A | – | In-Q-Tel | – |
| Jun 2015 | $5M | Series A | – | – | |
| Jun 2015 | $5M | Series A | – | – | |
| Jun 2015 | $5.15M | Series A | – | August Capital | |
| Dec 2013 | $50,000 | Seed | – | – | – |
| Nov 2013 | $50,000 | Debt – Convertible | – | – | – |
| Nov 2013 | $50,000 | Unspecified | – | – | – |
| Jan 2013 | $150,000 | Grant | – | – |
8 investors in total: 8 institutional.
Investors in Celect
Celect has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Nike, NGP Capital and Fung Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm focused on B2B companies | – | ngpcap.com | Palo Alto, United States | |
- | – | fungcap.com | - | |
Venture capital fund investing in tech sectors | – | activantcapital.com | Greenwich, United States | |
Venture capital is invested personally in fewer enterprises, with support provided for building game-changing businesses. | – | augustcap.com | - | |
- | – | augustcp.com | - | |
Venture capital firm | – | iqt.org | Washington, Dc, United States | |
A government-backed foundation providing seed-stage investments to support small businesses. | 1950 | nsf.gov | Arlington, United States | |
Sports and outdoor apparel is designed for women and men. | 1964 | nike.com | Beaverton, United States |
Investor details for Celect
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People of Celect
1 people are tracked at Celect (1 in leadership).
| Name | Role | Group |
|---|---|---|
Vivek Farias | Co-Founder | Leadership |
Complete people profiles for Celect
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Timeline of Celect
4 dated milestones of Celect across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Celect is founded.
- Funding First funding round of $150K.
- Funding Latest funding round, Series C, of $15.0M.
- Exit Acquired by Nike.
Competitors of Celect
Celect has 8 listed competitors in our database, 7 of them funded. They include RetailNext, Trax, Wiser, SPINS and Crisp, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| retailnext.net | 2007 | San Jose, United States | $231.86M | 63 | In-store customer behavior is tracked and analyzed in real-time. | |
| traxretail.com | 2010 | Singapore | $1.03B | – | Cloud-based analytics solutions for retail shelf management are delivered. | |
| wiser.com | 2012 | San Mateo, United States | $10.95M | 156 | Price intelligence and optimization software is provided for e-commerce retailers. | |
| spins.com | 1995 | Chicago, United States | – | 328 | Retail consumer analytics services are provided for natural products sector. | |
| gocrisp.com | 2016 | New York, United States | $134.33M | – | Business analytics software is provided for CPG retailers and suppliers. | |
| uptake.com | 2014 | Chicago, United States | $282.26M | 53 | Cloud-based predictive analytics platform is utilized for asset maintenance insights. | |
| scanntech.com.br | 1991 | Sao Paulo, Brazil | $50M | – | Analytics software solutions for retail sales and inventory are provided. | |
| daasity.com | 2017 | San Diego, United States | $20.7M | 31 | eCommerce analytics platform is provided for online sellers. |
Detailed competitors of Celect
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Top companies in Autonomous & In-Store Retail Tech
10 companies that operate in the same segment as Celect (Autonomous & In-Store Retail Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Purchase financing solutions are offered to businesses via installment payments. | 2019 | Dubai, Dubai, United Arab Emirates | USD 837 M | – | 4,683 | |
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | – | 576 | |
App-based bookkeeping solutions are offered for small business management. | 2018 | Bengaluru, Karnataka, India | USD 186.62 M | USD 165.88 K | – | |
POS solutions are provided for retail businesses. | 2009 | San Francisco, California, United States | USD 519.75 M | USD 24.19 B | 6,214 | |
Provider of cloud-based POS software solutions for businesses and service providers | 1999 | San Francisco, California, United States | USD 923 M | – | 2,684 | |
Retail intelligence platform is developed for brands and B2B retailers. | 2008 | Bengaluru, Karnataka, India | USD 21.11 M | USD 7.69 M | 345 | |
Point-of-sale financing is enabled for installment purchases at partnered retailers. | 2016 | Minneapolis, Minnesota, United States | USD 17.51 M | USD 450.28 M | 408 | |
Loyalty management solutions are provided for offline retail stores. | 2012 | San Francisco, California, United States | USD 23.1 M | – | 23 | |
Mobile apps enable real-time retail data collection by field teams. | 2011 | Denver, Colorado, United States | USD 71 M | – | – | |
Unified platform for retail and supply chain planning is offered. | 2005 | Helsinki, Uusimaa, Finland | USD 816.41 M | USD 247.75 M | 2,302 |
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Frequently Asked Questions about Celect
Celect was founded in 2013.
Celect is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.
Celect is a funded company, having raised a total of $40.2M across 10 funding rounds to date. The company's 1st funding round was a Grant of $150K, raised on Jan 2013.
Celect was founded in 2013 in Boston, United States, as a cloud-based predictive analytics platform focused on the retail sector. Transaction data from customers is analyzed to model reactions to product options. Insights are delivered to buyers, merchandisers, planners, and inventory analysts to support sales growth, margin improvements, and markdown reductions via targeted product distribution across channels. Customer selection patterns at specific locations are also examined to inform assortment strategies.
Celect has 8 investors. Key investors include Nike, NGP Capital, Fung Capital, Activant Capital, and August Capital.
Yes. Celect was acquired by Nike in August 2019.