About Celect
Celect is a company based in Boston (United States) founded in 2013 by Vivek Farias was acquired by Nike in August 2019.. Celect has raised $40.25 million across 10 funding rounds from investors including Nike, NGP Capital and Fung Capital. Celect operates in a competitive market with competitors including RetailNext, Trax, Wiser, SPINS and Crisp, among others.
- Headquarter Boston, United States
- Founders Vivek Farias
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Sectors
RetailTechnology
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Phone
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Website
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Social
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Funding Insights of Celect
Celect has successfully raised a total of $40.25M across 10 strategic funding rounds. The most recent funding activity was a Series C round of $15 million completed in December 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 10
- Last Round Series C — $15.0M
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First Round
First Round
(01 Jan 2013)
- Investors Count 7
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Dec, 2018 | Amount | Series C - Celect | Valuation | NGP Capital , Fung Capital |
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| Feb, 2017 | Amount | Series B - Celect | Valuation | Activant Capital | |
| Sep, 2015 | Amount | Series A - Celect | Valuation | In-Q-Tel |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Celect
Celect has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Nike, NGP Capital and Fung Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital firm focused on B2B companies
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location | |
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Venture capital fund investing in tech sectors
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Celect
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Celect
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Celect Comparisons
Competitors of Celect
Celect operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as RetailNext, Trax, Wiser, SPINS and Crisp, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
In-store customer behavior is tracked and analyzed in real-time.
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| domain | founded_year | HQ Location |
Cloud-based analytics solutions for retail shelf management are delivered.
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| domain | founded_year | HQ Location |
Price intelligence and optimization software is provided for e-commerce retailers.
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| domain | founded_year | HQ Location |
Retail consumer analytics services are provided for natural products sector.
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| domain | founded_year | HQ Location |
Business analytics software is provided for CPG retailers and suppliers.
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| domain | founded_year | HQ Location |
Cloud-based predictive analytics platform is utilized for asset maintenance insights.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Celect
Frequently Asked Questions about Celect
When was Celect founded?
Celect was founded in 2013.
Where is Celect located?
Celect is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.
Is Celect a funded company?
Celect is a funded company, having raised a total of $40.25M across 10 funding rounds to date.
What does Celect do?
Celect was founded in 2013 in Boston, United States, as a cloud-based predictive analytics platform focused on the retail sector. Transaction data from customers is analyzed to model reactions to product options. Insights are delivered to buyers, merchandisers, planners, and inventory analysts to support sales growth, margin improvements, and markdown reductions via targeted product distribution across channels. Customer selection patterns at specific locations are also examined to inform assortment strategies.
Who are Celect's investors?
Celect has 8 investors. Key investors include Nike, NGP Capital, Fung Capital, Activant Capital, and August Capital.
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