About Cerealto
Cerealto is a company based in Palencia (Spain) founded in 2012. It operates as a B2B, and D2C. Cerealto has completed 3 acquisitions, including Fresca Foods, Hill Biscuits and Marian. Cerealto offers products and services including Cookies, Breakfast Cereals, Snacks, and Pasta. Cerealto operates in a competitive market with competitors including Danone, Hain Celestial, Ebro Foods, RJ Corp and Pioneer Foods, among others.
- Headquarter Palencia, Spain
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Sectors
Consumer
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Annual Revenue
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Latest Funding Round
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Employee Count
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Investments & Acquisitions
Fresca Foods
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Products & Services of Cerealto
Cerealto offers a comprehensive portfolio of products and services, including Cookies, Breakfast Cereals, Snacks, and Pasta. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Manufactured snacks for breakfast and daily consumption.
Nutritious cereals designed for morning meals.
Variety of snacks focused on quality and innovation.
Durable pasta items for everyday use.
Funding Insights of Cerealto
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investments & Acquisitions by Cerealto
Cerealto has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Fresca Foods, Hill Biscuits and Marian. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Gourmet cookies are produced and branded by Marian in Mexico.
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2000 | ||||
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Traditional biscuits are produced using family recipes passed through generations.
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1855 | ||||
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Fresca Foods is engaged in natural and organic food manufacturing.
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| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Cerealto
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Cerealto Comparisons
Competitors of Cerealto
Cerealto operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Danone, Hain Celestial, Ebro Foods, RJ Corp and Pioneer Foods, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Health-focused dairy and plant-based food products are offered.
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| domain | founded_year | HQ Location |
Hain Celestial is focused on better-for-you food and personal care products.
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| domain | founded_year | HQ Location |
Ebro Foods is recognized as a leading food company in Spain.
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| domain | founded_year | HQ Location |
Food and beverage products are branded, with diverse sectors engaged.
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| domain | founded_year | HQ Location |
Multicategory food and beverage company
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| domain | founded_year | HQ Location |
Processed food products are produced and marketed by Premier Foods.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Cerealto
Frequently Asked Questions about Cerealto
When was Cerealto founded?
Cerealto was founded in 2012.
Where is Cerealto located?
Cerealto is headquartered in Palencia, Spain. It is registered at Palencia, Castile And Leon, Spain.
What does Cerealto do?
Cerealto operates as a major European group focused on manufacturing high-quality cookies, breakfast cereals, snacks, and pasta. The company emphasizes innovation, quality, and sustainability in its production processes, serving various clients through distribution networks. Based in Venta de Baños, Spain, it engages in activities like product development and talent support, while prioritizing environmental and animal welfare standards.
Who are the top competitors of Cerealto?
Cerealto's top competitors include RJ Corp, Danone and Ametller Origen.
What products or services does Cerealto offer?
Cerealto offers Cookies, Breakfast Cereals, Snacks, and Pasta.
How many acquisitions has Cerealto made?
Cerealto has made 3 acquisitions, including Fresca Foods, Hill Biscuits, and Marian.
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