Hill Biscuits

Founded: 1855 • Age: 171 yrs Acquired By Cerealto
Traditional biscuits are produced using family recipes passed through generations.
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About Hill Biscuits

Hill Biscuits is a company founded in 1855 by Sarah Hill and John Hill was acquired by Cerealto in July 2024.. Hill Biscuits has raised $2.27 million across 2 funding rounds from investors including LDC and Cerealto. The company has 278 employees as of December 31, 2021. Hill Biscuits operates in a competitive market with competitors including Higgidy, Tate's Bake Shop, Dean’s, United Biscuits and Coultons Bread, among others.

  • Employees 278 as on 31 Dec, 2021
  • Founders Sarah Hill, John Hill
  • Sectors
    Consumer
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Consumer → Food, Beverage & Nutrition
Key Metrics
  • Annual Revenue
    $32.58 M (USD)
    22
    as on Dec 31, 2022
  • Net Profit
    $-246.51 K (USD)
    77
    as on Dec 31, 2022
  • EBITDA
  • Total Equity Funding
    $2.27 M (USD)

    in 2 rounds

  • Latest Funding Round
    $2.27 M (USD), Series A

    Jan 23, 2015

  • Investors
    LDC

    & 1 more

  • Employee Count
    278

    as on Dec 31, 2021

  • Acquired by
    Cerealto

    & 1 more

    (Jul 31, 2024)

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Funding Insights of Hill Biscuits

Hill Biscuits has successfully raised a total of $2.27M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $2.27 million completed in January 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Series A — $2.3M
  • First Round

    (01 Jun 2013)

  • Investors Count
Date Amount Transaction Name Valuation Lead Investors Investors
Jan, 2015 Amount Series A - Hill Biscuits Valuation

investors

Jun, 2013 Amount Debt – Conventional - Hill Biscuits Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Hill Biscuits

Hill Biscuits has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include LDC and Cerealto. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Private equity investments are focused on multiple sectors for growth.
Founded Year Domain Location
Manufactures cookies, breakfast cereals, snacks, and pasta for European markets.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Hill Biscuits

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Hill Biscuits

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Hill Biscuits Comparisons

Employees
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Competitors of Hill Biscuits

Hill Biscuits operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Higgidy, Tate's Bake Shop, Dean’s, United Biscuits and Coultons Bread, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Bakery snacks are processed, packaged, and supplied to markets.
domain founded_year HQ Location
Manufacturer and seller of bakery products
domain founded_year HQ Location
Shortbreads and biscuits are manufactured under the Dean’s brand.
domain founded_year HQ Location
Baked snack products including biscuits, crackers, and chocolates are manufactured.
domain founded_year HQ Location
Multi-category bakery snacks are produced and branded by Coultons Bread.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Hill Biscuits

Hill Biscuits acquired by Cerealto UK
Foodbev1 year ago

Frequently Asked Questions about Hill Biscuits

When was Hill Biscuits founded?

Hill Biscuits was founded in 1855 and raised its 1st funding round 158 years after it was founded.

Is Hill Biscuits a funded company?

Hill Biscuits is a funded company, having raised a total of $2.27M across 2 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $431.88K, raised on Jun 01, 2013.

How many employees does Hill Biscuits have?

As of Dec 31, 2021, the latest employee count at Hill Biscuits is 278.

What is the annual revenue of Hill Biscuits?

Annual revenue of Hill Biscuits is $32.58M as on Dec 31, 2022.

What does Hill Biscuits do?

Founded in 1855, traditional biscuits are manufactured by Hill Biscuits in the food sector. A variety of products, such as flavored creams, Bourbon Creams, Fruit Shorties, Gingerbread Men, and Digestives, is created. Family recipes are followed with high-quality ingredients and traditional production methods. Sustainable practices are implemented, including local raw material sourcing and sustainable palm oil use. Accreditations for food safety and quality standards are maintained.

Who are the top competitors of Hill Biscuits?

Hill Biscuits's top competitors include Higgidy, Tate's Bake Shop and Cardowan.

Who are Hill Biscuits's investors?

Hill Biscuits has 2 investors. Key investors include LDC, and Cerealto.

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