About Channel Intelligence
Channel Intelligence is a Technology company based in Orlando (United States) founded in 1999, and was acquired by Google in February 2013. Performance based e-commerce marketing service. It operates in the Technology and Retail sectors. Channel Intelligence has raised $27.17 million across 5 funding rounds from investors including Google, ICG and Actua. The company has 143 employees. Channel Intelligence has completed 1 acquisition, including ClickEquations. Its focus areas include Enterprise Applications, MarketingTech, Industry Specific Marketing and eCommerce. Its competitors include Klaviyo, CommerceIQ and Yotpo; 3 of its 3 listed competitors have raised funding.
Company details
Channel Intelligence was founded in 1999 in Orlando, United States, focusing on the e-commerce marketing sector. Commerce data services are delivered to retailers, manufacturers, and advertisers to enhance sales from digital advertising spaces. The CI Boost suite encompasses Product Search, Paid Search, Display Advertising, Shopping Engines, Marketplaces, Where-to-Buy, and Webstore functionalities. Operations spanned 31 countries, serving 850 retailers including Best Buy and Target, prior to acquisition by Google.
- Headquarters Orlando, United States
- Employees 143
- Stage Acquired
- SectorsTechnologyRetail
- Website channelintelligence.com
- Social LinkedIn
- Acquired by Google (Feb 2013)
Funding Insights of Channel Intelligence
Channel Intelligence has successfully raised a total of $27.17M across 5 strategic funding rounds. The most recent funding activity was a Seed round of $3.01 million completed in June 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $27.17M
- Total Rounds 5
- Last Round Seed — $3.01M
- First Round $15M
(Nov 2006)
- Investors Count 3
All 5 funding rounds of Channel Intelligence with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2011 | $3.01M | Seed | – | – | – |
| Jun 2011 | $3.01M | Series F | – | ICG, Aweida Venture Partners | – |
| Oct 2009 | $3.08M | Seed | – | – | – |
| Oct 2009 | $3.08M | Series F | – | – | – |
| Nov 2006 | $15M | Series F | – | Actua | – |
4 investors in total: 4 institutional.
Investors in Channel Intelligence
Channel Intelligence has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Google, ICG and Actua.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
ICG is recognized as a global alternative asset manager. | 1989 | icgam.com | London, United Kingdom | |
| aweida.com | ||||
Cloud solutions provided to insurance, public sector, and compliance industries. | 1996 | actua.com | Radnor, United States | |
A technology company offering products and services, including search engine, cloud computing, advertising, email, productivity software, and more | 1998 | google.com | Mountain View, United States |
Investor details for Channel Intelligence
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Channel Intelligence
Channel Intelligence has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include ClickEquations.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Bid management solutions are provided for paid search campaigns. | clickequations.com | Conshohocken, United States | 2006 | Jun 2011 | •••• |
Complete acquisition details for Channel Intelligence
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Channel Intelligence
5 dated milestones of Channel Intelligence across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Channel Intelligence is founded.
- Funding First funding round of $15.0M.
- Funding Latest funding round, Seed, of $3.0M.
- Acquisition Acquires ClickEquations.
- Exit Acquired by Google.
Competitors of Channel Intelligence
Channel Intelligence has 3 listed competitors in our database, 3 of them funded. They include Klaviyo, CommerceIQ and Yotpo.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| klaviyo.com | 2012 | Boston, United States | $778.5M | 1,454 | SaaS email marketing solutions are offered to e-commerce businesses. | |
| commerceiq.ai | 2012 | Mountain View, United States | $195.5M | 256 | AI platform for retail ecommerce management and optimization is provided. | |
| yotpo.com | 2011 | New York, United States | $436M | Cloud-based marketing platform for e-tailers |
Detailed competitors of Channel Intelligence
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Channel Intelligence
Websites that share an audience with Channel Intelligence (channelintelligence.com).
Websites whose visitors overlap most with Channel Intelligence. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| mercent.com | 100% | View details | |||
| techcrunch.com | 54% | 8.3M | #10,239 | View details | |
| merchantadvantage.com | 54% | View details | |||
 adwords.blogspot.com | adwords.blogspot.com | 52% | – | ||
| businessinsider.com | 38% | 77.8M | #863 | View details |
Top companies in MarketingTech
3 companies that operate in the same segment as Channel Intelligence (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Channel Intelligence
Complete news archive for Channel Intelligence
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Channel Intelligence
Channel Intelligence was founded in 1999 and raised its 1st funding round 7 years after it was founded.
Channel Intelligence is headquartered in Orlando, United States. It is registered at Orlando, Florida, United States.
Channel Intelligence is a funded company, having raised a total of $27.17M across 5 funding rounds to date. The company's 1st funding round was a Series F of $15M, raised on Nov 2006.
Channel Intelligence has 143 employees.
Channel Intelligence was founded in 1999 in Orlando, United States, focusing on the e-commerce marketing sector. Commerce data services are delivered to retailers, manufacturers, and advertisers to enhance sales from digital advertising spaces. The CI Boost suite encompasses Product Search, Paid Search, Display Advertising, Shopping Engines, Marketplaces, Where-to-Buy, and Webstore functionalities. Operations spanned 31 countries, serving 850 retailers including Best Buy and Target, prior to acquisition by Google.
Channel Intelligence's top competitors include Klaviyo, CommerceIQ and Yotpo.
Channel Intelligence has made 1 acquisition, including ClickEquations.
Yes. Channel Intelligence was acquired by Google in February 2013.