About Character.com
Character.com is a company based in Swansea (United Kingdom) founded in 2009. Character.com operates in a competitive market with competitors including French Connection, Boden, Finisterre, Superdry and Banner, among others.
- Headquarter Swansea, United Kingdom
- SectorsRetail
- Website category Lifestyle · Childcare
- Email••••••••
- Phone•••• ••••
- Website character.com
- Social X Facebook
- Legal Name Tootonic Ltd
- Date of Incorporation 14 Jul, 2009
- Jurisdiction SWANSEA, WALES
- Annual Revenue$75.1 M (USD)7as on Jul 31, 2022
- Net Profit$448.04 K (USD)-92as on Jul 31, 2022
- Investors
Funding Insights of Character.com
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Character.com with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2021 | – | Seed | – | BGF | – |
1 investors in total: 1 institutional.
Investors in Character.com
Character.com has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include BGF.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early & Growth stage tech & offline focused VC firm funding companies in the UK & Ireland | – | bgf.co.uk | Belfast, United Kingdom |
Investor details for Character.com
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Character.com
2 dated milestones of Character.com across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Character.com is founded.
- Funding First funding round.
Competitors of Character.com
Character.com operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as French Connection, Boden, Finisterre, Superdry and Banner, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| frenchconnection.com | 1972 | London, United Kingdom | – | – | Internet first brand offering apparel wear for women and men | |
| boden.co.uk | 1991 | London, United Kingdom | $6.4M | 846 | Women's and children's clothing and accessories are retailed by Boden. | |
| finisterre.com | 2003 | St Agnes, United Kingdom | $10.67M | – | Sustainable outdoor apparel and accessories are designed and retailed. | |
| superdry.com | 2003 | Cheltenham, United Kingdom | – | 2,509 | Casual wear for men and women is retailed online. | |
| banner.co.uk | 1881 | Trowbridge, United Kingdom | – | – | School and sports wear are retailed online by Banner. | |
| reiss.com | 1971 | London, United Kingdom | – | – | Internet first brand of fashion apparel wear for men and women | |
| seasaltcornwall.com | 1981 | Penzance, United Kingdom | $20.84M | 978 | Internet first brand offering shoes for women and men | |
| jaeger.co.uk | 1884 | London, United Kingdom | – | 52,092 | Men's and women's apparel and home goods are retailed. | |
| topman.com | 1978 | London, United Kingdom | – | – | Apparel for men and women is offered online by Topman. |
Detailed competitors of Character.com
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Character.com
The website of Character.com (character.com) receives about 376.9K visits a month and ranks #96,612 among all websites worldwide, #4,924 in Childcare.
- Monthly visits376.9K
▼ 15.7% vs previous month
- Unique visitors203.3K
per month
- Global rank#96,612
among all websites
- Category rank#4,924
Lifestyle · Childcare
- Bounce rate58%
- Pages per visit3.5
- Average visit1 min 25 sec
- DevicesDesktop 8% · Mobile 92%
Websites whose visitors overlap most with Character.com. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
kidswholesale.co.uk | kidswholesale.co.uk | 100% | – | #1,763,523 | – |
myrockingkids.co.uk | myrockingkids.co.uk | 91% | – | #237,616 | – |
bumsandroses.com | bumsandroses.com | 75% | – | #189,213 | – |
webundies.com | webundies.com | 67% | – | #2,754,661 | – |
joke.co.uk | joke.co.uk | 66% | – | #913,780 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 37 similar websites and full traffic analytics for Character.com
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 37 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Character.Com
Complete news archive for Character.com
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Character.com
10 companies that operate in the same segment as Character.com (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Frequently Asked Questions about Character.com
Character.com was founded in 2009 and raised its 1st funding round 12 years after it was founded.
Character.com is headquartered in Swansea, United Kingdom. It is registered at Swansea, Wales, United Kingdom.
Annual revenue of Character.com is $75.1M as on Jul 31, 2022.
Character.com was founded in 2009 in Swansea, United Kingdom, as an online retailer in the apparel sector. Products such as lounge pants, pyjamas, sweatshirts, t-shirts, tops, and trousers are provided for men, women, and kids. Operations focus on e-commerce sales, with items shipped from the UK base to customers worldwide. The brand emphasizes accessible casual and formal wear through its digital platform.
Character.com's top competitors include Finisterre, Boden and French Connection.
Character.com has 1 investor. Key investors include BGF.
Character.com operates through Tootonic Ltd.
The website of Character.com receives about 377 thousand visits a month and ranks #96,612 among all websites worldwide.