About Cleanery
Cleanery is a Consumer company based in Auckland (New Zealand) founded in 1993. It provides sustainable cleaning products via powder and reusable bottles. It operates on a D2C and B2C model. Its website cleaneryonline.com draws about 15 thousand monthly visits. Cleanery offers products and services including Household Cleaners, Personal Care, Reusable Bottles, and Foaming Dish Spray. Its focus areas include Household Products, Cleaning Supplies, Eco-Friendly Cleaners and Personal Care. Its legal entity is THE SUSTAINABLE CARE COMPANY LIMITED. Its competitors include HUL, Zeosoft, DERMAdoctor, Anihana Life and Living Green Group and 4 more; 2 of its 9 listed competitors have raised funding.
Company details
Cleanery specializes in eco-friendly household cleaners and personal care items delivered as powder that users mix with water in reusable bottles. The company focuses on effective, affordable formulations using plant and mineral-based ingredients to reduce waste and environmental impact. Based in Auckland, New Zealand, they serve customers through online sales and stockists, emphasizing sustainability and superior performance in daily cleaning tasks.
- Headquarters Auckland, New Zealand
- SectorsConsumer
- Email••••••••
- Website cleaneryonline.com
- Social Facebook Instagram
- Legal Name The Sustainable Care Company Limited
- Investors
Products & Services of Cleanery
Cleanery offers a comprehensive portfolio of products and services, including Household Cleaners, Personal Care, Reusable Bottles, and Foaming Dish Spray.
Eco-friendly cleaners for effective home use and grease removal.
Sustainable hand soaps with plant-based formulations for daily use.
Durable bottles for mixing and storing cleaning solutions sustainably.
Low-waste spray for quick, efficient dish cleaning and grease cutting.
Funding Insights of Cleanery
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Cleanery with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2024 | – | Seed | – | – |
1 investors in total: 1 institutional.
Investors in Cleanery
Cleanery has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Soul Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | soul.capital | - |
Investor details for Cleanery
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Cleanery
2 dated milestones of Cleanery across 31 years, from founding to its latest funding, stage changes and deals.
- Founded Cleanery is founded.
- Funding First funding round.
Competitors of Cleanery
Cleanery has 9 listed competitors in our database, 2 of them funded. They include HUL, Zeosoft, DERMAdoctor, Anihana Life and Living Green Group, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| hul.co.in | 1933 | Mumbai, India | – | 1,082 | Fast-moving consumer goods, packaged foods, and consumer products are produced. | |
| zeosoft.co.nz | 2010 | Auckland, New Zealand | $8M | – | Runs a direct-to-consumer brand offering multi-category organic skincare products. | |
| dermadoctor.com | 1998 | Kansas, United States | $3.5M | 21 | Manufacturer of skin care products | |
| anihanalife.com | 2016 | Auckland, New Zealand | – | – | Multi-category skincare products are offered via internet subscription. | |
| livinggreengroup.com | 2010 | Wellington, New Zealand | – | – | Manufacturer of natural home and personal care products | |
| seasicksunscreen.co.nz | 2019 | Wellington, New Zealand | – | – | Provides plastic-free, natural sunscreen for sensitive skin and kids in New Zealand. | |
| manukalane.com | 2017 | Auckland, New Zealand | – | – | Offers natural skincare items like creams and serums based on Manuka honey. | |
| naturestouch.co.nz | 2017 | Warkworth, New Zealand | – | – | Offers gentle skincare for expectant families, new mothers, and babies. | |
| onlygood.co.nz | 2014 | Auckland, New Zealand | – | – | Provides natural, cruelty-free hand wash and body wash products for eco-conscious consumers. |
Detailed competitors of Cleanery
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
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Verified entity values are shown only after access is granted.
Web traffic of Cleanery
The website of Cleanery (cleaneryonline.com) receives about 14.9K visits a month.
- Monthly visits14.9K
▲ 300.8% vs previous month
Top companies in Beauty & Personal Care Products
10 companies that operate in the same segment as Cleanery (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Related news about Cleanery
Complete news archive for Cleanery
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Frequently Asked Questions about Cleanery
Cleanery was founded in 1993 and raised its 1st funding round 31 years after it was founded.
Cleanery is headquartered in Auckland, New Zealand.
Cleanery specializes in eco-friendly household cleaners and personal care items delivered as powder that users mix with water in reusable bottles. The company focuses on effective, affordable formulations using plant and mineral-based ingredients to reduce waste and environmental impact. Based in Auckland, New Zealand, they serve customers through online sales and stockists, emphasizing sustainability and superior performance in daily cleaning tasks.
Cleanery's top competitors include HUL, DERMAdoctor and Anihana Life.
Cleanery offers Household Cleaners, Personal Care, Reusable Bottles, and Foaming Dish Spray.
Cleanery has 1 investor. Key investors include Soul Capital.
Cleanery operates through The Sustainable Care Company Limited.