About CPC Strategy
CPC Strategy is a company based in San Diego (United States) founded in 2007 by William Parris, Tien Nguyen, and Rick Backus was acquired by Elite SEM in September 2018. CPC Strategy operates in a competitive market with competitors including Klaviyo, Elastic Path Software, Yotpo, Demandware and Bango, among others.
Apps and channels of CPC Strategy
its YouTube channel Tinuiti has 641 subscribers and 30 videos.
Videos from CPC Strategy
The most watched videos on CPC Strategy's YouTube channel, Tinuiti (641 subscribers). Click a video to play it here.
More on Tinuiti.
Investors in CPC Strategy
CPC Strategy has secured backing from 1 investor. Prominent investors backing the company include Elite SEM.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Operates as a digital marketing agency specializing in effective advertising solutions. | 2004 | elitesem.com | New York, United States |
Investor details for CPC Strategy
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- Complete investor list
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People of CPC Strategy
3 people are tracked at CPC Strategy (3 in leadership).
| Name | Role | Group |
|---|---|---|
William Parris | Co-Founder | Leadership |
Tien Nguyen | Co-Founder | Leadership |
Rick Backus | Co-Founder & CEO | Leadership |
Complete people profiles for CPC Strategy
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of CPC Strategy
2 dated milestones of CPC Strategy across 11 years, from founding to its latest funding, stage changes and deals.
- Founded CPC Strategy is founded.
- Exit Acquired by Elite SEM.
Competitors of CPC Strategy
CPC Strategy operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Klaviyo, Elastic Path Software, Yotpo, Demandware and Bango, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| klaviyo.com | 2012 | Boston, United States | $778.5M | 1,454 | SaaS email marketing solutions are offered to e-commerce businesses. | |
| elasticpath.com | 2000 | Vancouver, Canada | $152.68M | 49 | API-based enterprise commerce and content management platform is delivered. | |
| yotpo.com | 2011 | New York, United States | $176M | – | Cloud-based marketing platform for e-tailers | |
| demandware.com | 2004 | New York, United States | $64.96M | 678 | Enterprise cloud commerce solutions are provided for retailers and manufacturers. | |
| bango.com | 1999 | Cambridge, United Kingdom | – | 274 | Marketing solutions for e-commerce businesses are provided by Bango. | |
| commerceiq.ai | 2012 | Mountain View, United States | $195.5M | 256 | AI platform for retail ecommerce management and optimization is provided. | |
| yottaa.com | 2009 | Waltham, United States | $63.76M | 80 | Cloud-based landing page optimization is provided for brands and retailers. | |
| eversightlabs.com | 2013 | Palo Alto, United States | $34.9M | 55 | SaaS-based promotion software is offered for retail testing. |
Detailed competitors of CPC Strategy
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of CPC Strategy
Websites that share an audience with CPC Strategy (cpcstrategy.com).
Websites whose visitors overlap most with CPC Strategy. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| singlefeed.com | 100% | – | – | View details | |
| godatafeed.com | 72% | 680.7K | #746,343 | View details | |
| verticalrail.com | 64% | – | #10,435,200 | View details | |
| searchengineland.com | 48% | 845.4K | #78,815 | View details | |
| iprospect.com | 46% | 40.3K | #720,338 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 8 similar websites and full traffic analytics for CPC Strategy
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 8 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Latest news on Cpc Strategy
Complete news archive for CPC Strategy
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
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- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to CPC Strategy
10 companies that operate in the same segment as CPC Strategy (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 360.17 M | USD 1.3 B | 2,190 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 1,560 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
Video hosting, creation, management, and streaming services are provided. | 2004 | New York, New York, United States | USD 450 M | USD 417.01 M | 1,100 |
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Frequently Asked Questions about CPC Strategy
CPC Strategy was founded in 2007.
CPC Strategy is headquartered in San Diego, United States. It is registered at San Diego, California, United States.
Rick Backus is the current CEO of CPC Strategy. They have also founded this company.
CPC Strategy was founded in 2007 in San Diego, United States, and operates in the performance marketing sector. Solutions are delivered to multi-channel retailers via a platform that analyzes consumer search behavior and product data for campaign architecture. Google Shopping management is handled through bid optimization, audience targeting, and feed management. Marketing services for Amazon vendors and sellers are also extended to clients including Reef, Hylete, and Invicta Stores.
CPC Strategy's top competitors include Klaviyo, CommerceIQ and Yotpo.
CPC Strategy has 1 investor. Key investors include Elite SEM.
Yes. CPC Strategy was acquired by Elite SEM in September 2018.