About Crackle
Crackle is a company based in Singapore (Singapore) founded in 2023. It operates as a AI-as-a-Service. Crackle has raised $2.7 million across 2 funding rounds from investors including We Founder Circle, ACV Capital and Alluvium Capital. Crackle offers products and services including AI-Powered Adtech for Publishers and Ad Solutions for Demand Partners. Crackle operates in a competitive market with competitors including PubMatic, Taboola, Sovrn, Sonobi and Sharethrough, among others.
- Headquarter Singapore, Singapore
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Sectors
Media & Entertainment
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Crackle Technologies Pte. Ltd.
- Date of Incorporation 30 May, 2023
- Jurisdiction Delhi, Delhi, India
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Annual Revenue
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Net Profit
$-68.45 K (USD)0as on Mar 31, 2024
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EBITDA
$-68.45 K (USD)0as on Mar 31, 2024
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Total Equity Funding
$2.7 M (USD)
in 2 rounds
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Latest Funding Round
$1.7 M (USD), Seed
Sep 10, 2024
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Investors
We Founder Circle
& 5 more
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Employee Count
Employee Count
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Products & Services of Crackle
Crackle offers a comprehensive portfolio of products and services, including AI-Powered Adtech for Publishers and Ad Solutions for Demand Partners. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
AI-driven adtech is provided for publishers' monetization needs.
Ad solutions are offered to demand partners for efficiency.
Funding Insights of Crackle
Crackle has successfully raised a total of $2.7M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.7 million completed in September 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Seed — $1.7M
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First Round
First Round
(01 Oct 2023)
- Investors Count 6
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep, 2024 | Amount | Seed - Crackle | Valuation | We Founder Circle , AC Ventures |
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| Oct, 2023 | Amount | Seed - Crackle | Valuation | We Founder Circle , AC Ventures |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Crackle
Crackle has secured backing from 6 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include We Founder Circle, ACV Capital and Alluvium Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Investment in early-stage startups and global community support.
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Founded Year | Domain | Location | |
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Tech-enabled businesses across Southeast Asia are supported by ACV Capital.
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Founded Year | Domain | Location | |
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Provides independent advice, consultancy, and executive search in capital markets and FinTech.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Crackle
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Crackle
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Crackle Comparisons
Competitors of Crackle
Crackle operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as PubMatic, Taboola, Sovrn, Sonobi and Sharethrough, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
SSP software is offered to publishers for ad inventory sales.
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| domain | founded_year | HQ Location |
Ad network platform is utilized for content recommendations and monetization.
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| domain | founded_year | HQ Location |
Platform offering SSP solution
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| domain | founded_year | HQ Location |
Premium programmatic advertising solutions are provided for publishers and advertisers.
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| domain | founded_year | HQ Location |
Ad network software is offered to connect advertisers and publishers.
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| domain | founded_year | HQ Location |
SSP software is provided for publishers' content monetization across screens.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Crackle
When was Crackle founded?
Crackle was founded in 2023.
Where is Crackle located?
Crackle is headquartered in Singapore, Singapore.
Is Crackle a funded company?
Crackle is a funded company, having raised a total of $2.7M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1M, raised on Oct 01, 2023.
What does Crackle do?
Crackle is established as a provider of AI-driven adtech solutions for publishers and demand partners. Operations are focused on enhancing ad monetization through user-level pricing and zero ad latency. Services are extended across app and gaming sectors, supporting platforms like Android, iOS, Flutter, and Unity. Data-driven optimization and predictive pricing are utilized to ensure sustainable revenue growth while maintaining privacy-first standards. Integration support is provided to ensure seamless setup and optimal performance for clients.
Who are the top competitors of Crackle?
What products or services does Crackle offer?
Crackle offers AI-Powered Adtech for Publishers and Ad Solutions for Demand Partners.
Who are Crackle's investors?
Crackle has 6 investors. Key investors include We Founder Circle, ACV Capital, Alluvium Capital, Indian Silicon Valley, and Vikash Jaiswal.