Crisp Thinking

Leeds, United Kingdom Founded: 2005 • Age: 21 yrs Acquired By Kroll
Platform offering reputation management and risk intelligence solutions
Annual revenue $36.2M Latest available
Total funding $26.5M 2 rounds
Employees 252 Tracked headcount
Investors 19 Known backers
Products 3 Services tracked
Competitors 7 Brand Intelligence

About Crisp Thinking

Crisp Thinking is a company based in Leeds (United Kingdom) founded in 2005 by Peter Maude was acquired by Kroll in June 2022. Crisp Thinking has raised $26.5 million across 2 funding rounds from investors including Kroll, Baird Capital and Colin Brumpton. The company has 252 employees as of December 31, 2023. Crisp Thinking has completed 1 acquisition, including IMSafer. Crisp Thinking offers products and services including Risk Intelligence Platform, Incident Management, and Internal Audit. Crisp Thinking operates in a competitive market with competitors including Reputation, BirdEye, PowerReviews, TrustYou and Chatmeter, among others.

  • Headquarter Leeds, United Kingdom
  • Employees 252 as on 31 Dec, 2023
  • Founders Peter Maude
  • Stage Minicorn
  • Sectors
    Technology
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Crisp Thinking Group Limited
  • Date of Incorporation 25 Nov, 2005
  • Jurisdiction LEEDS, ENGLAND
Operational Areas
Technology → Cybersecurity & Privacy Solutions Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $36.21 M (USD)
    24
    as on Dec 31, 2022
  • Net Profit
    $11.09 M (USD)
    649
    as on Dec 31, 2022
  • EBITDA
    $11.75 M (USD)
    401
    as on Dec 31, 2022
  • Total Equity Funding
    $26.5 M (USD)

    in 2 rounds

  • Latest Funding Round
    $25 M (USD), Series A

    Oct 22, 2018

  • Investors
    Kroll

    & 18 more

  • Employee Count
    252

    as on Dec 31, 2023

  • Investments & Acquisitions
  • Acquired by
    Kroll

    (Jun 01, 2022)

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Products & Services of Crisp Thinking

Crisp Thinking offers a comprehensive portfolio of products and services, including Risk Intelligence Platform, Incident Management, and Internal Audit.

Product name locked
Category locked
Primary

Platform for monitoring and mitigating enterprise risks and threats.

Product name locked
Category locked
Locked

Tools for reporting and resolving security incidents efficiently.

Product name locked
Category locked
Locked

Software for conducting and tracking internal audits and controls.

People of Crisp Thinking

Headcount 50-200
Employee Profiles 12
Employee Profiles
People
Adam Hildreth
Chief Strategist
People
Paul Dix
CFO
People
Emma Andrews
COO
People
Rhyan Weston
General Counsel

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Funding Insights of Crisp Thinking

Crisp Thinking has successfully raised a total of $26.5M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $25 million completed in October 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Crisp Thinking

Crisp Thinking has secured backing from 19 investors, including venture fund and angel investors. Prominent investors backing the company include Kroll, Baird Capital and Colin Brumpton.

All
Venture Fund
Angel
Investor Description Founded Year Domain Location
Global private equity and venture capital investments in B2B Tech & Services companies.
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Colin Brumpton

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Trevor James Arthur Newey

-
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Investor details for Crisp Thinking

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Investments & Acquisitions by Crisp Thinking

Crisp Thinking has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include IMSafer.

Investments
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Investment portfolio details for Crisp Thinking

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  • Transaction dates
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Acquisitions
Company Name Description Domain Location Founded Year Amount
Offering parental control solutions
Locked Locked 2006 Locked
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Complete acquisition details for Crisp Thinking

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Financial Statements - Crisp Thinking

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Detailed financials for Crisp Thinking

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Crisp Thinking Comparisons

Crisp Thinking Primary company
Description
Platform offering reputation management and risk intelligenc...
Location
Leeds, United Kingdom
Founded Year
2005
Annual Revenue
$36.21 M (USD)
Net Profit
$11.09 M (USD)
EBITDA
$11.75 M (USD)
Employees
252
As of 2023
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Peer comparison for Crisp Thinking

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Competitors of Crisp Thinking

Crisp Thinking operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Reputation, BirdEye, PowerReviews, TrustYou and Chatmeter, among others.

Company Name Domain Founded year HQ Location Description
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Cloud-based reputation management is offered for businesses via online channels.
Locked Locked Locked
Cloud based platform offering software for reputation management and customer experience solutions
Locked Locked Locked
Insights from customer reviews are generated via cloud-based platform.
Locked Locked Locked
Cloud-based reputation management solutions are offered for hospitality industries.
Locked Locked Locked
Brand management platform used by businesses for online oversight.
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Detailed competitors of Crisp Thinking

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Latest news on Crisp Thinking

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Complete news archive for Crisp Thinking

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  • Source and publication date
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Frequently Asked Questions about Crisp Thinking

Crisp Thinking was founded in 2005 and raised its 1st funding round 8 years after it was founded.

Crisp Thinking is headquartered in Leeds, United Kingdom. It is registered at Leeds, England, United Kingdom.

Crisp Thinking is a funded company, having raised a total of $26.5M across 2 funding rounds to date.

As of Dec 31, 2023, the latest employee count at Crisp Thinking is 252.

Annual revenue of Crisp Thinking is $36.21M as on Dec 31, 2022.

Crisp Thinking was founded in 2005 in Leeds, United Kingdom, within the risk intelligence sector. Operations focus on protecting brands, assets, and individuals from reputational damage, security threats, and online harm through AI-driven analysis of digital communications. Risk signals are detected and tracked to provide actionable intelligence. Services encompass corporate risk monitoring, platform solutions for global trust and safety teams, and pharmaceutical social compliance tools.

Crisp Thinking's top competitors include Reputation, BirdEye and PowerReviews.

Crisp Thinking offers Risk Intelligence Platform, Incident Management, and Internal Audit.

Crisp Thinking has made 1 acquisition, including IMSafer.

Crisp Thinking has 19 investors. Key investors include Kroll, Baird Capital, Colin Brumpton, Trevor James Arthur Newey, and David Rasche.

The valuation of Crisp Thinking is $32M as of Nov 2013.

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