Crisp Thinking

Leeds, United Kingdom Founded: 2005 • Age: 21 yrs Minicorn Acquired By Kroll
Platform offering reputation management and risk intelligence solutions

About Crisp Thinking

Crisp Thinking is a Technology company based in Leeds (United Kingdom) founded in 2005 by Peter Maude, and was acquired by Kroll in June 2022. Platform offering reputation management and risk intelligence solutions. Crisp Thinking has raised $26.5 million across 2 funding rounds from investors including Kroll, Baird Capital and Colin Brumpton. The company has 252 employees. Crisp Thinking has completed 1 acquisition, including IMSafer. Crisp Thinking was last valued at $32 million in November 2013. Its website crispthinking.com draws about 11 thousand monthly visits. Crisp Thinking offers products and services including Risk Intelligence Platform, Incident Management, and Internal Audit. Its focus areas include Enterprise Infrastructure, Cybersecurity, Website Security and Reputation Monitoring. Its legal entity is CRISP THINKING GROUP LIMITED.

Company details

Crisp Thinking was founded in 2005 in Leeds, United Kingdom, within the risk intelligence sector. Operations focus on protecting brands, assets, and individuals from reputational damage, security threats, and online harm through AI-driven analysis of digital communications. Risk signals are detected and tracked to provide actionable intelligence. Services encompass corporate risk monitoring, platform solutions for global trust and safety teams, and pharmaceutical social compliance tools.

  • Headquarters Leeds, United Kingdom
  • Employees 252
  • Founders Peter Maude
  • Stage Acquired
  • Sectors
    Technology
  • Website crispthinking.com
  • Social LinkedIn X Facebook Instagram
  • Acquired by Kroll (Jun 2022)
  • Legal Name Crisp Thinking Group Limited
  • Date of Incorporation 25 Nov, 2005
  • Jurisdiction LEEDS, ENGLAND
Key Metrics
  • Annual Revenue
    $36.21 M (USD)
    24
    as on Dec 31, 2022
  • Net Profit
    $11.09 M (USD)
    649
    as on Dec 31, 2022
  • EBITDA
    $11.75 M (USD)
    401
    as on Dec 31, 2022
  • Total Equity Funding
    $26.5M (USD)

    in 2 rounds

  • Latest Funding Round
    $25M (USD), Series A

    Oct 2018

  • Investors
    Kroll

    & 18 more

  • Employee Count
    252
  • Investments & Acquisitions
  • Acquired by
    Kroll

    (Jun 2022)

Products & Services of Crisp Thinking

Crisp Thinking offers a comprehensive portfolio of products and services, including Risk Intelligence Platform, Incident Management, and Internal Audit.

Risk Intelligence Platform
Risk Management Software

Platform for monitoring and mitigating enterprise risks and threats.

Incident Management
Security Software

Tools for reporting and resolving security incidents efficiently.

Internal Audit
Audit Software

Software for conducting and tracking internal audits and controls.

Funding Insights of Crisp Thinking

Crisp Thinking has successfully raised a total of $26.5M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $25 million completed in October 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $26.5M
  • Total Rounds 2
  • Last Round Series A β€” $25M
  • First Round $1.5M

    (Nov 2013)

  • Investors Count 18

All 2 funding rounds of Crisp Thinking with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Oct 2018$25MSeries A–Baird Capital
–
Nov 2013$1.5MSeed$32MColin Brumpton
Valuation history
DateValuationStage
Nov 2013$32Mβ€’β€’β€’β€’β€’β€’β€’β€’

Last known valuation $32M (Nov 2013). 19 investors in total: 2 institutional and 17 angel.

Investors in Crisp Thinking

Crisp Thinking has secured backing from 19 investors, including venture fund and angel investors. Prominent investors backing the company include Kroll, Baird Capital and Colin Brumpton.

All
Venture Fund
Angel
InvestorDescriptionFounded YearDomainLocation
Global private equity and venture capital investments in B2B Tech & Services companies.
bairdcapital.com

Colin Brumpton

unknown_8ee03982483b45eeb

Trevor James Arthur Newey

unknown_99a46680433041bab

David Rasche

unknown_f481c8f3b1714abd8

Quentin Colin Maxwell Solt

unknown_887b2a08ce9f4736b

Francis Kirkpatrick

unknown_805715a7ada44e12a

Jacques de Cock

Angel investor, ex-Microsoft, supports Indian startups in tech and innovation
unknown_32032532bcbc4697a

Alistair Maccallum

unknown_91fbd5625fce438bb

Ross Hyett

unknown_cbf0975d44a7477fa

James Bleaney

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Investor details for Crisp Thinking

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Verified entity values are shown only after access is granted.

People of Crisp Thinking

13 people are tracked at Crisp Thinking (11 in leadership, 2 in team); the tracked headcount is 252.

NameRoleGroup
Peter Maude
Co-Founder & CTOLeadership
Adam Hildreth
Chief StrategistLeadership
Paul Dix
CFOLeadership
Emma Andrews
COOLeadership
Alan Copeland
VP, SectorLeadership
Kevin Fletcher
Chief Data OfficerLeadership
Andrew Jackson
VP, SectorLeadership
Naim Halloum
VP, SectorLeadership
Mike Hess
VP, Demand GenLeadership
Fiona Thornton
VP of SectorLeadership
Joanne Rogerson
Director Of OperationsLeadership
Rhyan Weston
General CounselTeam
Ash Hossain
Manager - Pharma And HealthcareTeam
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Investments & Acquisitions by Crisp Thinking

Crisp Thinking has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include IMSafer.

Acquisitions
Company NameDescriptionDomainLocationFoundedAcquiredAmount
Offering parental control solutions
imsafer.comPortland, United States2006Jun 2008β€’β€’β€’β€’
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Timeline of Crisp Thinking

6 dated milestones of Crisp Thinking across 17 years, from founding to its latest funding, stage changes and deals.

  1. Founded Crisp Thinking is founded.
  2. Acquisition Acquires IMSafer.
  3. Funding First funding round of $1.5M.
  4. Milestone Reaches Minicorn status.
  5. Funding Latest funding round, Series A, of $25.0M.
  6. Exit Acquired by Kroll.

Web traffic of Crisp Thinking

The website of Crisp Thinking (crispthinking.com) receives about 10.8K visits a month.

  • Monthly visits
    10.8K

    ▲ 47.6% vs previous month

Similar websites

Websites whose visitors overlap most with Crisp Thinking. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
keepyourkidssafe.com
keepyourkidssafe.com
100%
–
protectkids.com
protectkids.com
98%
–
a-better-child.org
a-better-child.org
95%
–
checkim.com
checkim.com
95%
–
flork.com
flork.com
91%
–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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  • Audience overlap
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Verified entity values are shown only after access is granted.

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Related news about Crisp Thinking

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Frequently Asked Questions about Crisp Thinking

Crisp Thinking was founded in 2005 and raised its 1st funding round 8 years after it was founded.

Crisp Thinking is headquartered in Leeds, United Kingdom. It is registered at Leeds, England, United Kingdom.

Crisp Thinking is a funded company, having raised a total of $26.5M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1.5M, raised on Nov 2013.

Crisp Thinking has 252 employees.

Annual revenue of Crisp Thinking is $36.21M as on Dec 31, 2022.

Crisp Thinking was founded in 2005 in Leeds, United Kingdom, within the risk intelligence sector. Operations focus on protecting brands, assets, and individuals from reputational damage, security threats, and online harm through AI-driven analysis of digital communications. Risk signals are detected and tracked to provide actionable intelligence. Services encompass corporate risk monitoring, platform solutions for global trust and safety teams, and pharmaceutical social compliance tools.

Crisp Thinking offers Risk Intelligence Platform, Incident Management, and Internal Audit.

Crisp Thinking has made 1 acquisition, including IMSafer.

Crisp Thinking has 19 investors. Key investors include Kroll, Baird Capital, Colin Brumpton, Trevor James Arthur Newey, and David Rasche.

The valuation of Crisp Thinking is $32M as of Nov 2013.

Crisp Thinking operates through Crisp Thinking Group Limited.

Yes. Crisp Thinking was acquired by Kroll in June 2022.

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