About Crown Affair
Crown Affair is a Consumer company based in New York (United States) founded in 2007 by Dianna Cohen. Organic hair care products are offered via an internet-first brand. It operates in the Consumer and Healthcare sectors. Crown Affair has raised $15.73 million across 6 funding rounds from investors including True Beauty Ventures, Gwyneth Paltrow and Brand Foundry. Its website crownaffair.com draws about 135 thousand monthly visits. Crown Affair offers products and services including Dry Shampoo, Towel, Leave-In Conditioner, Ritual Shampoo, and Ritual Conditioner. Its focus areas include Retail, Beauty Tech, Ecommerce and Hair Care. Its competitors include Madison Reed, Prose and Revela; 3 of its 3 listed competitors have raised funding.
Company details
Crown Affair was founded in 2007 by Dianna Cohen in New York, United States. An internet-first model is employed to distribute organic hair care items within the beauty sector. Grooming products, towels, hair serums, and related offerings are included in the portfolio. Vegan and cruelty-free standards are met, with safety assured for pregnancy use. Operations remain centered in the United States.
- Headquarters New York, United States
- Founders Dianna Cohen
- SectorsConsumerHealthcare
- Email••••••••
- Phone•••• ••••
- Website crownaffair.com
- Social LinkedIn X Facebook Instagram
- Total Equity Funding$15.73M (USD)
in 6 rounds
- InvestorsTrue Beauty Ventures
& 2 more
Products & Services of Crown Affair
Crown Affair offers a comprehensive portfolio of products and services, including Dry Shampoo, Towel, Leave-In Conditioner, Ritual Shampoo, and Ritual Conditioner.
Non-aerosol powder refreshes scalp and strands effectively.
Microfiber towel protects strands and speeds up drying process.
Weightless cream hydrates damp or dry hair easily.
Cleansing shampoo restores hair balance with clean ingredients.
Conditioner nourishes strands for improved hair health.
Funding Insights of Crown Affair
Crown Affair has successfully raised a total of $15.73M across 6 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $15.73M
- Total Rounds 6
- First Round $1.74M
(Dec 2019)
- Investors Count 3
All 6 funding rounds of Crown Affair with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2026 | Series C | – | – | – | |
| Oct 2024 | $9M | Series B | – | – | – |
| May 2024 | $1.6M | Debt – Conventional | – | – | – |
| Mar 2023 | $2M | Debt – Conventional | – | – | – |
| May 2022 | $5M | Series A | – | True Beauty Ventures | |
| Dec 2019 | $1.74M | Seed | – | Brand Foundry | – |
3 investors in total: 2 institutional and 1 angel.
Investors in Crown Affair
Crown Affair has secured backing from 3 investors, including venture fund and angel investors. Prominent investors backing the company include True Beauty Ventures, Gwyneth Paltrow and Brand Foundry.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
True Beauty Ventures is focused on beauty and wellness investments. | 2021 | truebeautyventures.com | New York, United States | |
Venture capital fund investing in early-stage tech startups | brandfoundry.com | Austin, United States | ||
GP Gwyneth Paltrow | unknown_a31021fddf3042268 |
Investor details for Crown Affair
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Crown Affair
15 people are tracked at Crown Affair (6 in leadership, 9 in team).
| Name | Role | Group |
|---|---|---|
Dianna Cohen | Founder | Leadership |
Elaine C. | President | Leadership |
Jordyn Casaus | Director of Marketing (DTC) | Leadership |
Flore Gimello | Chief Financial Officer | Leadership |
Dylan Eisner | Director Of Product | Leadership |
Dani Allin | Creative Director | Leadership |
Emily Dreyer | Senior Graphic Designer | Team |
Simone Lee | Graphic Designer | Team |
Sebastian Spina | Controller | Team |
Rachel Brand | Social Media And Community Manager | Team |
Britney Haddad | Mentor - Seedling Program | Team |
Rebecca Hering | Ecommerce Manager | Team |
Gillian Keenaghan | Manager, Retail Marketing And Sales | Team |
Cate Wolfen | Brand Marketing Manager | Team |
Tamar Willis | Mentor – Seedling Program | Team |
Complete people profiles for Crown Affair
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Crown Affair
3 dated milestones of Crown Affair across 19 years, from founding to its latest funding, stage changes and deals.
- Founded Crown Affair is founded.
- Funding First funding round of $1.7M.
- Funding Latest funding round, Series C,.
Competitors of Crown Affair
Crown Affair has 3 listed competitors in our database, 3 of them funded. They include Madison Reed, Prose and Revela.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| madison-reed.com | 2013 | San Francisco, United States | $248.9M | 247 | Hair coloring kits are provided via an internet-first brand. | |
| prose.com | 2017 | Brooklyn, United States | $32.35M | 233 | Customized organic hair care products are provided through subscriptions. | |
| getrevela.com | 2021 | Woburn, United States | $6.5M | 14 | Hair care products are offered through an internet-first brand. |
Detailed competitors of Crown Affair
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- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Crown Affair
The website of Crown Affair (crownaffair.com) receives about 134.9K visits a month.
- Monthly visits134.9K
▼ 18.3% vs previous month
Websites whose visitors overlap most with Crown Affair. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| shopmy.us | 100% | 6.5M | #9,355 | View details | |
| ceremonia.com | 96% | 35.5K | #777,747 | View details | |
| sephora.com | 95% | 54.5M | #494 | View details | |
| patternbeauty.com | 94% | 306.2K | #111,492 | View details | |
christopherobin.com | christopherobin.com | 93% | #411,297 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Crown Affair
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Crown Affair (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | USD 24.95 B | 74 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 |
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Related news about Crown Affair
Complete news archive for Crown Affair
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Frequently Asked Questions about Crown Affair
Crown Affair was founded in 2007 and raised its 1st funding round 12 years after it was founded.
Crown Affair is headquartered in New York, United States. It is registered at New York, New York, United States.
Crown Affair is a funded company, having raised a total of $15.73M across 6 funding rounds to date. The company's 1st funding round was a Seed of $1.74M, raised on Dec 2019.
Crown Affair was founded in 2007 by Dianna Cohen in New York, United States. An internet-first model is employed to distribute organic hair care items within the beauty sector. Grooming products, towels, hair serums, and related offerings are included in the portfolio. Vegan and cruelty-free standards are met, with safety assured for pregnancy use. Operations remain centered in the United States.
Crown Affair's top competitors include Madison Reed, Prose and Revela.
Crown Affair offers Dry Shampoo, Towel, Leave-In Conditioner, Ritual Shampoo, and Ritual Conditioner.
Crown Affair has 3 investors. Key investors include True Beauty Ventures, Gwyneth Paltrow, and Brand Foundry.
The website of Crown Affair receives about 135 thousand visits a month.