Crown Affair

New York, United States Founded: 2007 • Age: 19 yrs
Organic hair care products are offered via an internet-first brand.
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About Crown Affair

Crown Affair is a company based in New York (United States) founded in 2007 by Dianna Cohen.. Crown Affair has raised $15.73 million across 5 funding rounds from investors including True Beauty Ventures, Gwyneth Paltrow and Brand Foundry. Crown Affair offers products and services including Dry Shampoo, Towel, Leave-In Conditioner, Ritual Shampoo, and Ritual Conditioner. Crown Affair operates in a competitive market with competitors including Madison Reed, Prose, Revela, Vegamour and K18 Hair, among others.

  • Headquarter New York, United States
  • Founders Dianna Cohen
  • Sectors
    Consumer
    Healthcare
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Consumer → Beauty, Personal & Household Care
Healthcare → Health Technology & Digital Health
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $15.73 M (USD)

    in 5 rounds

  • Latest Funding Round
    $9 M (USD), Series B

    Oct 31, 2024

  • Investors
  • Employee Count
    Employee Count
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Products & Services of Crown Affair

Crown Affair offers a comprehensive portfolio of products and services, including Dry Shampoo, Towel, Leave-In Conditioner, Ritual Shampoo, and Ritual Conditioner. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Non-aerosol powder refreshes scalp and strands effectively.

Microfiber towel protects strands and speeds up drying process.

Weightless cream hydrates damp or dry hair easily.

Cleansing shampoo restores hair balance with clean ingredients.

Conditioner nourishes strands for improved hair health.

People of Crown Affair
Headcount 10-50
Employee Profiles 15
Employee Profiles
People
Dianna Cohen
Founder
People
Elaine C.
President
People
Jordyn Casaus
Director of Marketing (DTC)
People
Flore Gimello
Chief Financial Officer

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Funding Insights of Crown Affair

Crown Affair has successfully raised a total of $15.73M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $9 million completed in October 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 5
  • Last Round Series B — $9.0M
  • First Round

    (18 Dec 2019)

  • Investors Count 3
Date Amount Transaction Name Valuation Lead Investors Investors
Oct, 2024 Amount Series B - Crown Affair Valuation

investors

May, 2024 Amount Debt – Conventional - Crown Affair Valuation

investors

Mar, 2023 Amount Debt – Conventional - Crown Affair Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Crown Affair

Crown Affair has secured backing from 3 investors, including venture fund and angel investors. Prominent investors backing the company include True Beauty Ventures, Gwyneth Paltrow and Brand Foundry. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Angel
Investor Description Founded Year Domain Location
True Beauty Ventures is focused on beauty and wellness investments.
Founded Year Domain Location
Venture capital fund investing in early-stage tech startups
Founded Year Domain Location

Gwyneth Paltrow

-
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Crown Affair

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Crown Affair

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Crown Affair Comparisons

Employees
+
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Competitors of Crown Affair

Crown Affair operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Madison Reed, Prose, Revela, Vegamour and K18 Hair, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Hair coloring kits are provided via an internet-first brand.
domain founded_year HQ Location
Customized organic hair care products are provided through subscriptions.
domain founded_year HQ Location
Hair care products are offered through an internet-first brand.
domain founded_year HQ Location
Natural hair care products are offered via an internet-first brand.
domain founded_year HQ Location
Hair care products are offered through an internet-first brand model.
domain founded_year HQ Location
Online subscription box for women with curly hair
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Crown Affair

Frequently Asked Questions about Crown Affair

When was Crown Affair founded?

Crown Affair was founded in 2007 and raised its 1st funding round 12 years after it was founded.

Where is Crown Affair located?

Crown Affair is headquartered in New York, United States. It is registered at New York, New York, United States.

Is Crown Affair a funded company?

Crown Affair is a funded company, having raised a total of $15.73M across 5 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $2M, raised on Dec 18, 2019.

What does Crown Affair do?

Crown Affair was founded in 2007 by Dianna Cohen in New York, United States. An internet-first model is employed to distribute organic hair care items within the beauty sector. Grooming products, towels, hair serums, and related offerings are included in the portfolio. Vegan and cruelty-free standards are met, with safety assured for pregnancy use. Operations remain centered in the United States.

Who are the top competitors of Crown Affair?

Crown Affair's top competitors include Madison Reed, Prose and Vegamour.

What products or services does Crown Affair offer?

Crown Affair offers Dry Shampoo, Towel, Leave-In Conditioner, Ritual Shampoo, and Ritual Conditioner.

Who are Crown Affair's investors?

Crown Affair has 3 investors. Key investors include True Beauty Ventures, Gwyneth Paltrow, and Brand Foundry.

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