CustomerGlu

Palo Alto, United States Founded: 2016 • Age: 10 yrs
Customer engagement is enabled through gamified in-app experiences without developers.
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About CustomerGlu

CustomerGlu is a company based in Palo Alto (United States) founded in 2016 by Sumant Subrahmanya, Prateek Gupta, and Raman Shrivastava.. CustomerGlu has raised $620 thousand across 2 funding rounds from investors including Techstars, Sprout Venture Partners and Groundupp Ventures. CustomerGlu offers products and services including Gamification SDK, Templates, and In-app Nudges. CustomerGlu operates in a competitive market with competitors including InMobi, Tapjoy, Vungle, Mobvista and Supersonic, among others.

  • Headquarter Palo Alto, United States
  • Founders Sumant Subrahmanya, Prateek Gupta, Raman Shrivastava
  • Sectors
    Technology
    Media & Entertainment
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Technology → Enterprise Software & Productivity Solutions
Technology → Marketing, Adtech & Commerce Technology
Media & Entertainment → Marketing, Advertising & Adtech
Media & Entertainment → Marketing, Advertising & Adtech
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $620 K (USD)

    in 2 rounds

  • Latest Funding Round
    $300 K (USD), Seed

    Mar 15, 2022

  • Investors
    Techstars

    & 6 more

  • Employee Count
    Employee Count
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Products & Services of CustomerGlu

CustomerGlu offers a comprehensive portfolio of products and services, including Gamification SDK, Templates, and In-app Nudges. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Integrates game mechanics into apps for user retention and engagement.

Ready gamification templates for improving app conversions and retention.

Tools for in-app discovery points to boost user interactions and behavior.

People of CustomerGlu
Headcount 10-50
Employee Profiles 12
Employee Profiles
People
Dhananjay Sathwara
Unknown Role
People
Prateek Gupta
Co-Founder and CEO
People
Taran
Unknown Role
People
Guru Prasad
Unknown Role

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Funding Insights of CustomerGlu

CustomerGlu has successfully raised a total of $620K across 2 strategic funding rounds. The most recent funding activity was a Seed round of $300 thousand completed in March 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Seed — $300,000
  • First Round

    (10 Jun 2021)

  • Investors Count 7
Date Amount Transaction Name Valuation Lead Investors Investors
Mar, 2022 Amount Seed - CustomerGlu Valuation Better Capital
Jun, 2021 Amount Seed - CustomerGlu Valuation Better Capital
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in CustomerGlu

CustomerGlu has secured backing from 7 investors, including venture fund and angel investors. Prominent investors backing the company include Techstars, Sprout Venture Partners and Groundupp Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Angel
Investor Description Founded Year Domain Location
AI-focused venture capital investment and support for startups in Asia.
Founded Year Domain Location
Startups are accelerated globally without sector restrictions through structured programs.
Founded Year Domain Location
Early-stage companies are invested in by Better Capital.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by CustomerGlu

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - CustomerGlu

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Customerglu Comparisons

Employees
+
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Competitors of CustomerGlu

CustomerGlu operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as InMobi, Tapjoy, Vungle, Mobvista and Supersonic, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Platform offering mobile ad network software
domain founded_year HQ Location
Mobile advertising & monetization
domain founded_year HQ Location
Mobile apps are promoted and monetized via in-app video trailers.
domain founded_year HQ Location
Mobile advertising platform and ad network
domain founded_year HQ Location
Game publishing solutions are provided by Supersonic for developers.
domain founded_year HQ Location
Mobile advertising network platform
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Customerglu

Frequently Asked Questions about CustomerGlu

When was CustomerGlu founded?

CustomerGlu was founded in 2016 and raised its 1st funding round 5 years after it was founded.

Where is CustomerGlu located?

CustomerGlu is headquartered in Palo Alto, United States. It is registered at Palo Alto, California, United States.

Who is the current CEO of CustomerGlu?

Prateek Gupta is the current CEO of CustomerGlu. They have also founded this company.

Is CustomerGlu a funded company?

CustomerGlu is a funded company, having raised a total of $620K across 2 funding rounds to date. The company's 1st funding round was a Seed of $320K, raised on Jun 10, 2021.

What does CustomerGlu do?

CustomerGlu was founded in 2016 in Palo Alto, United States, as a platform focused on gamification for customer engagement. In-app journeys such as streaks, challenges, and quizzes are supported for experimentation, with options to build from templates or scratch to address growth objectives. These features are launched directly by users in the software sector, bypassing the need for developer resources.

Who are the top competitors of CustomerGlu?

CustomerGlu's top competitors include InMobi, Tapjoy and Vungle.

What products or services does CustomerGlu offer?

CustomerGlu offers Gamification SDK, Templates, and In-app Nudges.

Who are CustomerGlu's investors?

CustomerGlu has 7 investors. Key investors include Techstars, Sprout Venture Partners, Groundupp Ventures, Better Capital, and Ramakant Sharma.

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