About CustomerGlu
CustomerGlu is a company based in Palo Alto (United States) founded in 2016 by Sumant Subrahmanya, Prateek Gupta, and Raman Shrivastava.. CustomerGlu has raised $620 thousand across 2 funding rounds from investors including Techstars, Sprout Venture Partners and Groundupp Ventures. CustomerGlu offers products and services including Gamification SDK, Templates, and In-app Nudges. CustomerGlu operates in a competitive market with competitors including InMobi, Tapjoy, Vungle, Mobvista and Supersonic, among others.
- Headquarter Palo Alto, United States
- Founders Sumant Subrahmanya, Prateek Gupta, Raman Shrivastava
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Sectors
TechnologyMedia & Entertainment
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Email
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Phone
*********
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Website
*********
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$620 K (USD)
in 2 rounds
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Latest Funding Round
$300 K (USD), Seed
Mar 15, 2022
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Investors
Techstars
& 6 more
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Employee Count
Employee Count
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Products & Services of CustomerGlu
CustomerGlu offers a comprehensive portfolio of products and services, including Gamification SDK, Templates, and In-app Nudges. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Integrates game mechanics into apps for user retention and engagement.
Ready gamification templates for improving app conversions and retention.
Tools for in-app discovery points to boost user interactions and behavior.
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Funding Insights of CustomerGlu
CustomerGlu has successfully raised a total of $620K across 2 strategic funding rounds. The most recent funding activity was a Seed round of $300 thousand completed in March 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Seed — $300,000
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First Round
First Round
(10 Jun 2021)
- Investors Count 7
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar, 2022 | Amount | Seed - CustomerGlu | Valuation | Better Capital | |
| Jun, 2021 | Amount | Seed - CustomerGlu | Valuation | Better Capital |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in CustomerGlu
CustomerGlu has secured backing from 7 investors, including venture fund and angel investors. Prominent investors backing the company include Techstars, Sprout Venture Partners and Groundupp Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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AI-focused venture capital investment and support for startups in Asia.
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Founded Year | Domain | Location | |
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Startups are accelerated globally without sector restrictions through structured programs.
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Founded Year | Domain | Location | |
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Early-stage companies are invested in by Better Capital.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by CustomerGlu
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - CustomerGlu
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Customerglu Comparisons
Competitors of CustomerGlu
CustomerGlu operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as InMobi, Tapjoy, Vungle, Mobvista and Supersonic, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Platform offering mobile ad network software
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| domain | founded_year | HQ Location |
Mobile advertising & monetization
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| domain | founded_year | HQ Location |
Mobile apps are promoted and monetized via in-app video trailers.
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| domain | founded_year | HQ Location |
Mobile advertising platform and ad network
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| domain | founded_year | HQ Location |
Game publishing solutions are provided by Supersonic for developers.
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| domain | founded_year | HQ Location |
Mobile advertising network platform
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Customerglu
Frequently Asked Questions about CustomerGlu
When was CustomerGlu founded?
CustomerGlu was founded in 2016 and raised its 1st funding round 5 years after it was founded.
Where is CustomerGlu located?
CustomerGlu is headquartered in Palo Alto, United States. It is registered at Palo Alto, California, United States.
Who is the current CEO of CustomerGlu?
Prateek Gupta is the current CEO of CustomerGlu. They have also founded this company.
Is CustomerGlu a funded company?
CustomerGlu is a funded company, having raised a total of $620K across 2 funding rounds to date. The company's 1st funding round was a Seed of $320K, raised on Jun 10, 2021.
What does CustomerGlu do?
CustomerGlu was founded in 2016 in Palo Alto, United States, as a platform focused on gamification for customer engagement. In-app journeys such as streaks, challenges, and quizzes are supported for experimentation, with options to build from templates or scratch to address growth objectives. These features are launched directly by users in the software sector, bypassing the need for developer resources.
Who are the top competitors of CustomerGlu?
What products or services does CustomerGlu offer?
CustomerGlu offers Gamification SDK, Templates, and In-app Nudges.
Who are CustomerGlu's investors?
CustomerGlu has 7 investors. Key investors include Techstars, Sprout Venture Partners, Groundupp Ventures, Better Capital, and Ramakant Sharma.
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