About Datorama
Datorama is a company based in Tel Aviv (Israel) founded in 2012 was acquired by ATCS in November 2020.. Datorama has raised $50.75 million across 4 funding rounds from investors including Salesforce, Lightspeed Venture Partners and ATCS. Datorama operates in a competitive market with competitors including 4C Insights, Affle, data.ai, TapClicks and InMarket, among others.
- Headquarter Tel Aviv, Israel
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Sectors
Technology
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Phone
*********
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Website
*********
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$50.75 M (USD)
in 4 rounds
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Latest Funding Round
$32 M (USD), Series C
Sep 12, 2016
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Investors
Salesforce
& 5 more
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Employee Count
Employee Count
- Acquired by
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Leadership Team
748 people
Sales and Marketing
575 people
Software Development Team
538 people
Product Management Team
143 people
Senior Team
89 people
Finance and Accounting
79 people
Data Analysis and Operations Team
42 people
Human Resources and Administration
41 people
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Funding Insights of Datorama
Datorama has successfully raised a total of $50.75M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $32 million completed in September 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series C — $32.0M
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First Round
First Round
(01 Jun 2012)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep, 2016 | Amount | Series C - Datorama | Valuation | Lightspeed Venture Partners | |
| Sep, 2014 | Amount | Series B - Datorama | Valuation | Innovation Endeavors , Marker | |
| Jul, 2013 | Amount | Series A - Datorama | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Datorama
Datorama has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Salesforce, Lightspeed Venture Partners and ATCS. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital investing in innovative companies across global sectors is undertaken by Lightspeed Venture Partners.
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Founded Year | Domain | Location | |
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Early-stage technology investments are targeted by this venture capital firm.
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Founded Year | Domain | Location | |
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Marker LLC is engaged in intelligent investing in technology firms.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Datorama
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Datorama
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Datorama Comparisons
Competitors of Datorama
Datorama operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as 4C Insights, Affle, data.ai, TapClicks and InMarket, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Cloud-based market intelligence is delivered across closed ecosystems.
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| domain | founded_year | HQ Location |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition.
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| domain | founded_year | HQ Location |
Market data is analyzed by AI to generate consumer insights.
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| domain | founded_year | HQ Location |
Cloud based marketing management platform for businesses
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| domain | founded_year | HQ Location |
Marketing measurement solutions are delivered to link brands with consumers.
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| domain | founded_year | HQ Location |
Predictive customer engagement platform is delivered for business retention automation.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Datorama
Frequently Asked Questions about Datorama
When was Datorama founded?
Datorama was founded in 2012.
Where is Datorama located?
Datorama is headquartered in Tel Aviv, Israel.
Is Datorama a funded company?
Datorama is a funded company, having raised a total of $50.75M across 4 funding rounds to date. The company's 1st funding round was a Series A of $3M, raised on Jun 01, 2012.
What does Datorama do?
Datorama was founded in 2012 in Tel Aviv, Israel, as a software-as-a-service business intelligence platform focused on the marketing sector. Data from advertising channels, sales, CRM, and digital media is integrated and processed using machine learning models. Cross-channel analytics are enabled through custom data models, allowing visibility into consumer touchpoints and enhanced data management for advertisers, brands, and agencies.
Who are the top competitors of Datorama?
Datorama's top competitors include Affle, 4C Insights and TapClicks.
Who are Datorama's investors?
Datorama has 6 investors. Key investors include Salesforce, Lightspeed Venture Partners, ATCS, Innovation Endeavors, and Marker LLC.
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