Datorama

Tel Aviv, Israel Founded: 2012 • Age: 14 yrs Acquired By ATCS
BI for Marketing intelligence
Annual revenue - Latest available
Total funding $50.8M 4 rounds
Employees - Tracked headcount
Investors 6 Known backers
Products - Services tracked
Competitors 11 Brand Intelligence

About Datorama

Datorama is a company based in Tel Aviv (Israel) founded in 2012 was acquired by ATCS in November 2020. Datorama has raised $50.75 million across 4 funding rounds from investors including Salesforce, Lightspeed Venture Partners and ATCS. Datorama operates in a competitive market with competitors including 4C Insights, Affle, data.ai, TapClicks and InMarket, among others.

  • Headquarter Tel Aviv, Israel
  • Sectors
    Technology
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
Operational Areas
Technology → Cloud, Data & Analytics Infrastructure Unlock Sub-Sector Unlock Segment
Technology → Cloud, Data & Analytics Infrastructure Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $50.75 M (USD)

    in 4 rounds

  • Latest Funding Round
    $32 M (USD), Series C

    Sep 12, 2016

  • Investors
    Salesforce

    & 5 more

  • Employee Count
    Not available
  • Acquired by
    ATCS

    & 1 more

    (Nov 02, 2020)

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People of Datorama

Headcount 10000+
Employee Profiles 2601
Board Members and Advisors 12
Employee Profiles
People
Noah Krathwohl
Business Development Representative
People
Nabeel Khan
Senior Account Director
People
Deb Robbins
SVP & COO Heroku At Salesforce
People
Cindy Wincek
Senior Success Manager

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Board Members and Advisors
people
Craig Conway
Board Member
people
Neelie Kroes
Board Member
people
Maynard Webb
Board Member
people
Mason Morfit
Board Member

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Funding Insights of Datorama

Datorama has successfully raised a total of $50.75M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $32 million completed in September 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Datorama

Datorama has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Salesforce, Lightspeed Venture Partners and ATCS.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Venture capital investing in innovative companies across global sectors is undertaken by Lightspeed Venture Partners.
Locked Locked Locked
Early-stage technology investments are targeted by this venture capital firm.
Locked Locked Locked
Marker LLC is engaged in intelligent investing in technology firms.
Locked Locked Locked
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Investor details for Datorama

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
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  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Datorama

Investments
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Investment portfolio details for Datorama

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  • Portfolio identities
  • Transaction dates
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Financial Statements - Datorama

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Detailed financials for Datorama

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  • Historical revenue
  • Profit trends
  • Statement rows
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Datorama Comparisons

Datorama Primary company
Description
BI for Marketing intelligence
Location
Tel Aviv, Israel
Founded Year
2012
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Datorama

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  • Named peers
  • Headcount comparison
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Competitors of Datorama

Datorama operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as 4C Insights, Affle, data.ai, TapClicks and InMarket, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Cloud-based market intelligence is delivered across closed ecosystems.
Locked Locked Locked
Consumer intelligence-driven mobile marketing platform is provided for user acquisition.
Locked Locked Locked
Market data is analyzed by AI to generate consumer insights.
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Cloud based marketing management platform for businesses
Locked Locked Locked
Marketing measurement solutions are delivered to link brands with consumers.
Locked Locked Locked
Predictive customer engagement platform is delivered for business retention automation.
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Detailed competitors of Datorama

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  • Full company profiles
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  • Competitive positioning

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Latest news on Datorama

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Complete news archive for Datorama

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  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Datorama

Datorama was founded in 2012.

Datorama is headquartered in Tel Aviv, Israel.

Datorama is a funded company, having raised a total of $50.75M across 4 funding rounds to date.

Datorama was founded in 2012 in Tel Aviv, Israel, as a software-as-a-service business intelligence platform focused on the marketing sector. Data from advertising channels, sales, CRM, and digital media is integrated and processed using machine learning models. Cross-channel analytics are enabled through custom data models, allowing visibility into consumer touchpoints and enhanced data management for advertisers, brands, and agencies.

Datorama's top competitors include Affle, 4C Insights and TapClicks.

Datorama has 6 investors. Key investors include Salesforce, Lightspeed Venture Partners, ATCS, Innovation Endeavors, and Marker LLC.

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