About DealerFire
DealerFire is a Technology company based in Oshkosh (United States) founded in 1999, and was acquired by DealerSocket in January 2015. Marketing solutions for auto-dealers, including websites and campaigns, are provided. It operates in the Technology and Transportation, Automotive & Logistics sectors. Its website dealerfire.com draws about 34 thousand monthly visits. DealerFire offers products and services including Engine6 and Marketing Solutions. Its focus areas include Enterprise Applications, MarketingTech, Industry Specific Marketing and Automotive. Its competitors include Upstart, Reynolds and Reynolds and Tekion; 3 of its 3 listed competitors have raised funding.
Company details
DealerFire was founded in 1999 in Oshkosh, United States, and operates in the automotive marketing sector. Digital marketing campaigns, inventory management, custom websites, digital advertising, and social media marketing are offered to auto-dealers. Specialization occurs in websites designed to improve user experience across various devices. Operations focus on enhancing dealer visibility and customer engagement through these integrated services.
- Headquarters Oshkosh, United States
- Stage Acquired
- SectorsTechnologyTransportation, Automotive & Logistics
- Website category Vehicles · Automotive Industry
- Email••••••••
- Phone•••• ••••
- Website dealerfire.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by DealerSocket (Jan 2015)
- Investors
- Acquired byDealerSocket
(Jan 2015)
Products & Services of DealerFire
DealerFire offers a comprehensive portfolio of products and services, including Engine6 and Marketing Solutions.
Fast platform for building customizable automotive websites.
Tools for blogs, landing pages, and SEO optimization.
Apps and channels of DealerFire
its YouTube channel DealerSocket has 340 subscribers and 30 videos.
Videos from DealerFire
The most watched videos on DealerFire's YouTube channel, DealerSocket (340 subscribers). Click a video to play it here.
More on DealerSocket.
Investors in DealerFire
DealerFire has secured backing from 1 investor. Prominent investors backing the company include DealerSocket.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Automotive dealership management solutions are delivered via a tech-enabled platform. | 2001 | dealersocket.com | San Clemente, United States |
Investor details for DealerFire
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Timeline of DealerFire
2 dated milestones of DealerFire across 16 years, from founding to its latest funding, stage changes and deals.
- Founded DealerFire is founded.
- Exit Acquired by DealerSocket.
Competitors of DealerFire
DealerFire has 3 listed competitors in our database, 3 of them funded. They include Upstart, Reynolds and Reynolds and Tekion.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| upstart.com | 2012 | Palo Alto, United States | $128.65M | 1,497 | Diversified loans are provided via an AI-enabled online marketplace. | |
| reyrey.com | 1866 | Dayton, United States | $24.8M | Software and services for automotive dealership retailing are provided. | ||
| tekion.com | 2016 | Pleasanton, United States | $600M | 640 | AI and cloud-driven systems for auto dealership management are provided. |
Detailed competitors of DealerFire
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of DealerFire
The website of DealerFire (dealerfire.com) receives about 33.8K visits a month and ranks #943,554 among all websites worldwide, #7,731 in Automotive Industry.
- Monthly visits33.8K
▲ 19.3% vs previous month
- Unique visitors13K
per month
- Global rank#943,554
among all websites
- Category rank#7,731
Vehicles · Automotive Industry
- Bounce rate42%
- Pages per visit2.4
- Average visit42 sec
- DevicesDesktop 58% · Mobile 42%
Websites whose visitors overlap most with DealerFire. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
autoxloo.com | autoxloo.com | 100% | #5,816,347 | – | |
mcdonaldvw.com | mcdonaldvw.com | 98% | #3,209,853 | – | |
| carsoncars.net | 94% | #657,448 | View details | ||
| izmocars.com | 89% | #1,254,908 | View details | ||
| car-o-liner.com | 83% | 14.5K | #1,726,704 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for DealerFire
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as DealerFire (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Dealerfire
Complete news archive for DealerFire
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Frequently Asked Questions about DealerFire
DealerFire was founded in 1999.
DealerFire is headquartered in Oshkosh, United States. It is registered at Oshkosh, Wisconsin, United States.
DealerFire was founded in 1999 in Oshkosh, United States, and operates in the automotive marketing sector. Digital marketing campaigns, inventory management, custom websites, digital advertising, and social media marketing are offered to auto-dealers. Specialization occurs in websites designed to improve user experience across various devices. Operations focus on enhancing dealer visibility and customer engagement through these integrated services.
DealerFire's top competitors include Upstart, Reynolds and Reynolds and Tekion.
DealerFire offers Engine6 and Marketing Solutions.
DealerFire has 1 investor. Key investors include DealerSocket.
Yes. DealerFire was acquired by DealerSocket in January 2015.

