About DemandTec
DemandTec is a Retail company based in San Carlos (United States) founded in 1999, and was acquired by IBM in December 2011. Cloud-based optimization for retail merchandising and trade is offered. DemandTec has completed 2 acquisitions, including Connect3 and M-Factor. DemandTec offers products and services including DemandTec Pricing, DemandTec Promotions, DemandTec Collaboration, and DemandTec Markdowns. Its focus areas include In Store Retail Tech, Analytics and Diversified. Its legal entity in India is Demandtec Software Private Limited (U72900KA2010FTC063654). Its competitors include RetailNext, Wiser and SPINS; 2 of its 3 listed competitors have raised funding.
Company details
DemandTec (NASDAQ:DMAN) is a cloud-based optimization app for retailersbrands that provide in-store customer insights. Based on the insights collated, retailers are able to optimize their prices as per customer preference. They are also able to realize successful product mix and planogram strategies. They can also measure the effectiveness of a marketing campaign and take assortment decisions depending on trends to boost sales and provide a better shopping experience to their shoppers. Some of their clients include retailers and consumer products companies such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., The Home Depot, Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Target, Walmart, and WH Smith. Acquired M-Factor, Applied Intelligence Solutions and Connect3 Systems. It was acquired by IBM in 2011.
- Headquarters San Carlos, United States
- Stage Acquired
- SectorsRetail
- Website demandtec.com
- Social LinkedIn X Facebook
- Acquired by IBM (Dec 2011)
- Legal Name Demandtec Software Private Limited
- Date of Incorporation 01 Sep, 2010
- Jurisdiction Bangalore, Karnataka, India
Associated legal entities of DemandTec
DemandTec operates through Demandtec Software Private Limited (amalgamated). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2019) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Demandtec Software Private Limited CIN U72900KA2010FTC063654 | Amalgamated | 01 Sep 2010 | Bangalore, Karnataka | ₹0.0 Cr | 2 | View details |
Products & Services of DemandTec
DemandTec offers a comprehensive portfolio of products and services, including DemandTec Pricing, DemandTec Promotions, DemandTec Collaboration, and DemandTec Markdowns.
Platform for leading retail pricing strategies and market optimization.
Tool to execute effective retail promotions and drive sales.
Facilitates trade collaboration between retailers and suppliers.
Enables ML-powered markdown plans for retail inventory management.
Funding Insights of DemandTec
- Total Rounds 2
- Investors Count 3
All 2 funding rounds of DemandTec with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2025 | Private Equity Round | β | β | ||
| Nov 2000 | Series B | β | Crosspoint Venture Partners, Altos Ventures Management | β |
4 investors in total: 4 institutional.
Investors in DemandTec
DemandTec has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include IBM, Crosspoint Venture Partners and Altos Ventures Management.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| cpvp.com | ||||
Early-stage companies are funded by this venture capital firm. | altos.vc | Menlo Park, United States | ||
A Chicago-based private equity firm focused on growth acceleration. | longshorecp.com | Chicago, United States | ||
Hybrid cloud and DevOps automation are delivered to enterprises. | 1911 | ibm.com | United States |
Investor details for DemandTec
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Verified entity values are shown only after access is granted.
Board of directors of Demandtec Software Private Limited (DemandTec)
Demandtec Software Private Limited is the primary company behind DemandTec. The board of Demandtec Software Private Limited currently have 2 directors; the longest-serving is Srinath Kamath, appointed in 2012. 9 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Srinath Kamath DIN 05306377 | Director | 04 Jul 2012 | 14 yrs 4 mo | Demandtec Software Private Limited |
| Raghavendra Ramachandra Udupi DIN 06703267 | Director | 28 Nov 2013 | 12 yrs 11 mo | Demandtec Software Private Limited |
Financials of DemandTec
Figures of Demandtec Software Private Limited, the primary company behind DemandTec, for FY 2019. Revenue was ₹2,000. Net loss was -₹2.8 Lakh (-14099% margin). EBITDA was -₹2.8 Lakh (-14099% margin).
- ₹2,000Revenue · FY 2019
- -₹2.8 LakhNet loss · -14099% margin
- -₹2.8 LakhEBITDA · -14099% margin
- ₹1 LakhPaid-up capital
Balance sheet, profit and loss, cash flow and ratios of Demandtec Software Private Limited are on its company page.
Detailed financial statements for DemandTec
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Investments & Acquisitions by DemandTec
DemandTec has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Connect3 and M-Factor.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Offers cloud-based software for investment analytics. | m-factor.com | San Francisco, United States | 2003 | Mar 2011 | β’β’β’β’ | |
Media planning software is offered through Connect3 platform. | connect3.com | Sabana Seca, Puerto Rico | 2017 | Jan 2009 | β’β’β’β’ |
Complete acquisition details for DemandTec
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Timeline of DemandTec
8 dated milestones of DemandTec across 26 years, from founding to its latest funding, stage changes and deals.
Competitors of DemandTec
DemandTec has 3 listed competitors in our database, 2 of them funded. They include RetailNext, Wiser and SPINS.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| retailnext.net | 2007 | San Jose, United States | $231.86M | 63 | In-store customer behavior is tracked and analyzed in real-time. | |
| wiser.com | 2012 | San Mateo, United States | $10.95M | 156 | Price intelligence and optimization software is provided for e-commerce retailers. | |
| spins.com | 1995 | Chicago, United States | 328 | Retail consumer analytics services are provided for natural products sector. |
Detailed competitors of DemandTec
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Web traffic of DemandTec
The website of DemandTec (demandtec.com) receives about 2.5K visits a month.
- Monthly visits2.5K
▼ 6% vs previous month
Top companies in Autonomous & In-Store Retail Tech
3 companies that operate in the same segment as DemandTec (Autonomous & In-Store Retail Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | 576 | ||
POS solutions are provided for retail businesses. | 2009 | San Francisco, California, United States | USD 519.75 M | USD 24.19 B | 6,214 | |
Provider of cloud-based POS software solutions for businesses and service providers | 1999 | San Francisco, California, United States | USD 923 M | 2,684 |
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Related news about Demandtec
Complete news archive for DemandTec
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Frequently Asked Questions about DemandTec
DemandTec was founded in 1999 and raised its 1st funding round 1 year after it was founded.
DemandTec is headquartered in San Carlos, United States. It is registered at San Carlos, California, United States.
The primary company behind DemandTec, Demandtec Software Private Limited, reported revenue of βΉ2,000 for FY 2019.
DemandTec (NASDAQ:DMAN) is a cloud-based optimization app for retailersbrands that provide in-store customer insights. Based on the insights collated, retailers are able to optimize their prices as per customer preference. They are also able to realize successful product mix and planogram strategies. They can also measure the effectiveness of a marketing campaign and take assortment decisions depending on trends to boost sales and provide a better shopping experience to their shoppers. Some of their clients include retailers and consumer products companies such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., The Home Depot, Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Target, Walmart, and WH Smith. Acquired M-Factor, Applied Intelligence Solutions and Connect3 Systems. It was acquired by IBM in 2011.
DemandTec's top competitors include Wiser, SPINS and RetailNext.
DemandTec offers DemandTec Pricing, DemandTec Promotions, DemandTec Collaboration, and DemandTec Markdowns.
DemandTec has 4 investors. Key investors include IBM, Crosspoint Venture Partners, Altos Ventures Management, and Longshore Capital Partners.
DemandTec operates through Demandtec Software Private Limited.
Yes. DemandTec was acquired by IBM in December 2011.
The legal entities of DemandTec currently have 2 directors, including Srinath Kamath, Raghavendra Ramachandra Udupi.

