DemandTec

San Carlos, United States Founded: 1999 • Age: 27 yrs Listed Acquired By IBM
Cloud-based optimization for retail merchandising and trade is offered.

About DemandTec

DemandTec is a Retail company based in San Carlos (United States) founded in 1999, and was acquired by IBM in December 2011. Cloud-based optimization for retail merchandising and trade is offered. DemandTec has completed 2 acquisitions, including Connect3 and M-Factor. DemandTec offers products and services including DemandTec Pricing, DemandTec Promotions, DemandTec Collaboration, and DemandTec Markdowns. Its focus areas include In Store Retail Tech, Analytics and Diversified. Its legal entity in India is Demandtec Software Private Limited (U72900KA2010FTC063654). Its competitors include RetailNext, Wiser and SPINS; 2 of its 3 listed competitors have raised funding.

Company details

DemandTec (NASDAQ:DMAN) is a cloud-based optimization app for retailersbrands that provide in-store customer insights. Based on the insights collated, retailers are able to optimize their prices as per customer preference. They are also able to realize successful product mix and planogram strategies. They can also measure the effectiveness of a marketing campaign and take assortment decisions depending on trends to boost sales and provide a better shopping experience to their shoppers. Some of their clients include retailers and consumer products companies such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., The Home Depot, Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Target, Walmart, and WH Smith. Acquired M-Factor, Applied Intelligence Solutions and Connect3 Systems. It was acquired by IBM in 2011.

Key Metrics
  • Indian entity revenue
    ₹2,000

    FY 2019

  • Indian entity net loss
    -₹2.8 Lakh

    FY 2019 · -14099% margin

  • Indian entity EBITDA
    -₹2.8 Lakh

    FY 2019 · -14099% margin

  • Investors
    IBM

    & 3 more

  • Investments & Acquisitions
    Connect3

    & 1 more

  • Acquired by
    IBM

    & 1 more

    (Dec 2011)

Products & Services of DemandTec

DemandTec offers a comprehensive portfolio of products and services, including DemandTec Pricing, DemandTec Promotions, DemandTec Collaboration, and DemandTec Markdowns.

DemandTec Pricing
Pricing Tool

Platform for leading retail pricing strategies and market optimization.

DemandTec Promotions
Promotion Management

Tool to execute effective retail promotions and drive sales.

DemandTec Collaboration
Collaboration Software

Facilitates trade collaboration between retailers and suppliers.

DemandTec Markdowns
Markdown Strategy

Enables ML-powered markdown plans for retail inventory management.

Funding Insights of DemandTec

  • Total Rounds 2
  • Investors Count 3

All 2 funding rounds of DemandTec with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Sep 2025Private Equity Round––
Nov 2000Series B–Crosspoint Venture Partners, Altos Ventures Management
–
Valuation history

4 investors in total: 4 institutional.

Investors in DemandTec

DemandTec has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include IBM, Crosspoint Venture Partners and Altos Ventures Management.

All
Venture Fund
Institutional
InvestorDescriptionFounded YearDomainLocation
cpvp.com
Early-stage companies are funded by this venture capital firm.
altos.vcMenlo Park, United States
A Chicago-based private equity firm focused on growth acceleration.
longshorecp.comChicago, United States
Hybrid cloud and DevOps automation are delivered to enterprises.
1911ibm.comUnited States
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Investor details for DemandTec

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Board of directors of Demandtec Software Private Limited (DemandTec)

Demandtec Software Private Limited is the primary company behind DemandTec. The board of Demandtec Software Private Limited currently have 2 directors; the longest-serving is Srinath Kamath, appointed in 2012. 9 earlier directors have ceased.

DirectorDesignationAppointedTenureEntity
Srinath Kamath
DIN 05306377
Director04 Jul 201214 yrs 4 moDemandtec Software Private Limited
Raghavendra Ramachandra Udupi
DIN 06703267
Director28 Nov 201312 yrs 11 moDemandtec Software Private Limited

Financials of DemandTec

Figures of Demandtec Software Private Limited, the primary company behind DemandTec, for FY 2019. Revenue was ₹2,000. Net loss was -₹2.8 Lakh (-14099% margin). EBITDA was -₹2.8 Lakh (-14099% margin).

  • ₹2,000Revenue · FY 2019
  • -₹2.8 LakhNet loss · -14099% margin
  • -₹2.8 LakhEBITDA · -14099% margin
  • ₹1 LakhPaid-up capital

Balance sheet, profit and loss, cash flow and ratios of Demandtec Software Private Limited are on its company page.

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Detailed financial statements for DemandTec

Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.

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Investments & Acquisitions by DemandTec

DemandTec has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Connect3 and M-Factor.

Acquisitions
Company NameDescriptionDomainLocationFoundedAcquiredAmount
Offers cloud-based software for investment analytics.
m-factor.comSan Francisco, United States2003Mar 2011β€’β€’β€’β€’
Media planning software is offered through Connect3 platform.
connect3.comSabana Seca, Puerto Rico2017Jan 2009β€’β€’β€’β€’
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Complete acquisition details for DemandTec

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Timeline of DemandTec

8 dated milestones of DemandTec across 26 years, from founding to its latest funding, stage changes and deals.

  1. Founded DemandTec is founded.
  2. Funding First funding round.
  3. IPO Lists on the stock exchange (IPO).
  4. Acquisition Acquires Connect3.
  5. Acquisition Acquires M-Factor.
  6. Exit Acquired by IBM.
  7. Exit Acquired by IBM.
  8. Funding Latest funding round, Private Equity Round,.

Competitors of DemandTec

DemandTec has 3 listed competitors in our database, 2 of them funded. They include RetailNext, Wiser and SPINS.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
retailnext.net2007San Jose, United States$231.86M63
In-store customer behavior is tracked and analyzed in real-time.
wiser.com2012San Mateo, United States$10.95M156
Price intelligence and optimization software is provided for e-commerce retailers.
spins.com1995Chicago, United States328
Retail consumer analytics services are provided for natural products sector.
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Detailed competitors of DemandTec

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Web traffic of DemandTec

The website of DemandTec (demandtec.com) receives about 2.5K visits a month.

  • Monthly visits
    2.5K

    ▼ 6% vs previous month

Top companies in Autonomous & In-Store Retail Tech

3 companies that operate in the same segment as DemandTec (Autonomous & In-Store Retail Tech) in United States, ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Point-of-sale financing is facilitated via an online platform for retailers.
2016Los Angeles, California, United StatesUSD 158.63 M576
POS solutions are provided for retail businesses.
2009San Francisco, California, United StatesUSD 519.75 MUSD 24.19 B6,214
Provider of cloud-based POS software solutions for businesses and service providers
1999San Francisco, California, United StatesUSD 923 M2,684
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Related news about Demandtec

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Frequently Asked Questions about DemandTec

DemandTec was founded in 1999 and raised its 1st funding round 1 year after it was founded.

DemandTec is headquartered in San Carlos, United States. It is registered at San Carlos, California, United States.

The primary company behind DemandTec, Demandtec Software Private Limited, reported revenue of β‚Ή2,000 for FY 2019.

DemandTec (NASDAQ:DMAN) is a cloud-based optimization app for retailersbrands that provide in-store customer insights. Based on the insights collated, retailers are able to optimize their prices as per customer preference. They are also able to realize successful product mix and planogram strategies. They can also measure the effectiveness of a marketing campaign and take assortment decisions depending on trends to boost sales and provide a better shopping experience to their shoppers. Some of their clients include retailers and consumer products companies such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., The Home Depot, Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Target, Walmart, and WH Smith. Acquired M-Factor, Applied Intelligence Solutions and Connect3 Systems. It was acquired by IBM in 2011.

DemandTec's top competitors include Wiser, SPINS and RetailNext.

DemandTec offers DemandTec Pricing, DemandTec Promotions, DemandTec Collaboration, and DemandTec Markdowns.

DemandTec has made 2 acquisitions, including Connect3, and M-Factor.

DemandTec has 4 investors. Key investors include IBM, Crosspoint Venture Partners, Altos Ventures Management, and Longshore Capital Partners.

DemandTec operates through Demandtec Software Private Limited.

Yes. DemandTec was acquired by IBM in December 2011.

The legal entities of DemandTec currently have 2 directors, including Srinath Kamath, Raghavendra Ramachandra Udupi.

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