About Diggs
Diggs is a Consumer company based in Long Island City (United States) founded in 2016 by Zel Crampton. Revolutionary dog crates are manufactured and branded by Diggs. Diggs has raised $13 million across 3 funding rounds from investors including Strand Equity and venn growth partners. Its chief executive, as recorded, is Zel Crampton. Its website diggs.pet draws about 73 thousand monthly visits. Diggs offers products and services including Revol Dog Crate, Evolv Dog Crate, Enventur Travel Kennel, Groov Training Aid, and Crate Bowl. Its focus areas include Consumer Goods, Pet Care Products, Durables & Accessories and Travel. Its legal entity is Diggs Inc. Its competitors include 4Knines, Tavo Pets and Mitos.
Company details
Diggs was founded in 2016 and is based in Long Island City, United States. Operations are centered on manufacturing and branding dog crates within the pet products sector. Innovative designs for pet containment are developed and offered through the companys domain, diggs.pet. Leadership is held by Co-Founder and CEO Zel Crampton, with activities focused on domestic production and distribution in the United States market.
- Total Equity Funding$13M (USD)
in 3 rounds
- Latest Funding Round$3.79M (USD), Debt – Conventional
Dec 2024
- InvestorsStrand Equity
& 1 more
Products & Services of Diggs
Diggs offers a comprehensive portfolio of products and services, including Revol Dog Crate, Evolv Dog Crate, Enventur Travel Kennel, Groov Training Aid, and Crate Bowl.
Feature-packed crate for training and portability needs.
Slim design crate that adapts for various home setups.
Durable kennel for safe car rides and outdoor use.
Patented aid to calm dogs during crate training.
Stainless steel bowl for easy attachment to crates.
Apps and channels of Diggs
its YouTube channel Diggs has 962 subscribers and 30 videos.
Videos from Diggs
The most watched videos on Diggs's YouTube channel, Diggs (962 subscribers). Click a video to play it here.
More on Diggs.
Funding Insights of Diggs
Diggs has successfully raised a total of $13M across 3 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $3.79 million completed in December 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $13M
- Total Rounds 3
- Last Round Debt – Conventional — $3.79M
- First Round $250,000
(Dec 2017)
- Investors Count 2
All 3 funding rounds of Diggs with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2024 | $3.79M | Debt – Conventional | – | – | – |
| Jun 2021 | $13M | Series A | – | venn growth partners | |
| Dec 2017 | $250,000 | Debt – Conventional | – | – | – |
2 investors in total: 2 institutional.
Investors in Diggs
Diggs has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Strand Equity and venn growth partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Strand Equity is engaged in consumer growth equity investments. | strandequity.com | Los Angeles, United States | ||
| venngp.com |
Investor details for Diggs
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People of Diggs
4 people are tracked at Diggs (3 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Zel Crampton | Co-Founder & CEO | Leadership |
Meghana Laddha | Chief Supply Chain Officer | Leadership |
Adam Tracht | Director Of AI & Digital Product | Leadership |
Lilly Althauser | Product Lifecycle Manager | Team |
Complete people profiles for Diggs
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Timeline of Diggs
3 dated milestones of Diggs across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Diggs is founded.
- Funding First funding round of $250K.
- Funding Latest funding round, Debt – Conventional, of $3.8M.
Competitors of Diggs
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| 4knines.com | 2013 | Glendale, United States | Car seat protection covers for dogs are sold online. | |||
| tavopets.com | 2023 | Lancaster, United States | An online platform offering specialized travel products and accessories for pets to ensure safe and comfortable journeys. | |||
| mitoscreations.com | 2017 | United States | Specializes in providing 3D-printed LED moon lamps for consumers. |
Detailed competitors of Diggs
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Web traffic of Diggs
The website of Diggs (diggs.pet) receives about 72.8K visits a month and ranks #426,376 among all websites worldwide, #3,246 in Pet Food and Supplies.
- Monthly visits72.8K
▼ 3.1% vs previous month
- Unique visitors32K
per month
- Global rank#426,376
among all websites
- Category rank#3,246
Pets and Animals · Pet Food and Supplies
- Bounce rate52%
- Pages per visit2.9
- Average visit1 min 04 sec
- DevicesDesktop 27% · Mobile 73%
Websites whose visitors overlap most with Diggs. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
lifewithkleekai.com | lifewithkleekai.com | 100% | #1,102,732 | – | |
allpetseducationandtraining.com.au | allpetseducationandtraining.com.au | 99% | #3,028,750 | – | |
| fablepets.com | 96% | 40.1K | #777,531 | View details | |
| maxbone.com | 96% | 27.2K | #895,472 | View details | |
| kindtail.com | 94% | 18.9K | #911,737 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 27 similar websites and full traffic analytics for Diggs
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- 27 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Pet & Animal Care Platforms
3 companies that operate in the same segment as Diggs (Pet & Animal Care Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App-based pet sitting marketplace | 2011 | Olympia, Washington, United States | USD 409.19 M | |||
Online subscription platform offering dog supplies | 2011 | New York, New York, United States | USD 83.01 M | 686 | ||
Fresh, human-grade dog food is delivered through subscription plans. | 2015 | New York, New York, United States | USD 67.65 M |
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Related news about Diggs
Complete news archive for Diggs
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Frequently Asked Questions about Diggs
Diggs was founded in 2016 and raised its 1st funding round 1 year after it was founded.
Diggs is headquartered in Long Island City, United States. It is registered at Long Island City, New York, United States.
Zel Crampton is the CEO of Diggs, as recorded in our data. They have also founded this company.
Diggs is a funded company, having raised a total of $13M across 3 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $250K, raised on Dec 2017.
Diggs was founded in 2016 and is based in Long Island City, United States. Operations are centered on manufacturing and branding dog crates within the pet products sector. Innovative designs for pet containment are developed and offered through the companys domain, diggs.pet. Leadership is held by Co-Founder and CEO Zel Crampton, with activities focused on domestic production and distribution in the United States market.
Diggs offers Revol Dog Crate, Evolv Dog Crate, Enventur Travel Kennel, Groov Training Aid, and Crate Bowl.
Diggs has 2 investors. Key investors include Strand Equity, and venn growth partners.
Diggs operates through Diggs Inc.