About Fable Pets
Fable Pets is a company based in New York (United States) founded in 2018 by Sophie Bakalar and Jeremy Canade. It operates as a Direct-to-Consumer (D2C). Fable Pets has raised $9 million across 2 funding rounds from investors including 14W, Female Founders Fund and Slow Ventures. Fable Pets offers products and services including Crate, The Puffin™ Game, and Magic Link®. Fable Pets operates in a competitive market with competitors including Petcube, PawTree, Vetreska, Wagz and Oh Norman, among others.
- Headquarter New York, United States
- Founders Sophie Bakalar, Jeremy Canade
- SectorsConsumer
- Website category Pets and Animals · Pet Food and Supplies
- Email••••••••
- Phone•••• ••••
- Website fablepets.com
- Social LinkedIn X Facebook Instagram
- Legal Name Fable Pets, Inc.
- Total Equity Funding$9M (USD)
in 2 rounds
- Latest Funding Round$9M (USD), Series A
Jan 2022
- Investors14W
& 2 more
Products & Services of Fable Pets
Fable Pets offers a comprehensive portfolio of products and services, including Crate, The Puffin™ Game, and Magic Link®.
A den table designed for pet comfort and style.
An interactive game to engage and exercise pets.
A product to strengthen bonds with pets daily.
Funding Insights of Fable Pets
Fable Pets has successfully raised a total of $9M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $9 million completed in January 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $9M
- Total Rounds 2
- Last Round Series A — $9M
- Investors Count 3
All 2 funding rounds of Fable Pets with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2022 | $9M | Series A | – | 14W | |
| Jun 2018 | – | Seed | – | Female Founders Fund | – |
3 investors in total: 3 institutional.
Investors in Fable Pets
Fable Pets has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include 14W, Female Founders Fund and Slow Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech-focused VC firm funding companies in the US | – | 14w.com | New York, United States | |
Early-stage investments are made in US women-led tech startups. | – | femalefoundersfund.com | New York, United States | |
Early-stage tech investments are made primarily in US companies. | – | slow.co | New York, United States |
Investor details for Fable Pets
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Fable Pets
7 people are tracked at Fable Pets (5 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Sophie Bakalar | Co-Founder | Leadership |
Jeremy Canade | Co-Founder | Leadership |
Marlon N. | Sr. Director of Operations and Supply Chain | Leadership |
Preston Bottomy | Chief Revenue Officer | Leadership |
Elizabeth Ryan | Chief Of Staff | Leadership |
Katrina Kagan | Social Media & Influencer Manager | Team |
Helen Springut | Advisor And Revenue/partnerships Strategy | Team |
Complete people profiles for Fable Pets
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Fable Pets
3 dated milestones of Fable Pets across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Fable Pets is founded.
- Funding First funding round.
- Funding Latest funding round, Series A, of $9.0M.
Competitors of Fable Pets
Fable Pets operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Petcube, PawTree, Vetreska, Wagz and Oh Norman, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| petcube.com | 2012 | San Francisco, United States | $13.8M | – | Smart device for pets | |
| pawtree.com | 2012 | Southlake, United States | $31.05M | – | Multi-category pet care products are offered through an internet-first brand. | |
| vetreskanyc.com | 2015 | New York, United States | $76M | – | Internet-first brand offering pet care products | |
| wagz.com | 2015 | Hampton Falls, United States | $8.23M | – | Smart GPS collars for pets with video streaming are offered. | |
| ohnorman.com | 2023 | New York, United States | $5.28M | – | Eco-friendly dog products are offered through an internet-first brand. | |
| makeitfable.com | 2018 | Toronto, Canada | $36.99M | 83 | Cloud-based usability testing is enabled by accessibility experts with disabilities. | |
| zeedog.com | 2009 | Raleigh, United States | $18.8M | – | Multi-category pet supplies are offered via an internet-first brand. | |
| antelliq.com | 1955 | Vitre, France | – | – | Animal identification and real-time monitoring solutions are provided for livestock. | |
| petzi.com | 2013 | San Francisco, United States | $15.17M | – | Pet monitoring and feeding device | |
| pridebites.com | 2014 | Austin, United States | $500,000 | – | Customized pet products are provided via a private label brand. |
Detailed competitors of Fable Pets
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Fable Pets
The website of Fable Pets (fablepets.com) receives about 40.1K visits a month and ranks #777,531 among all websites worldwide, #6,634 in Pet Food and Supplies.
- Monthly visits40.1K
▲ 5.8% vs previous month
- Unique visitors19.1K
per month
- Global rank#777,531
among all websites
- Category rank#6,634
Pets and Animals · Pet Food and Supplies
- Bounce rate48%
- Pages per visit2.2
- Average visit38 sec
- DevicesDesktop 32% · Mobile 68%
Websites whose visitors overlap most with Fable Pets. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
ruffwear.ca | ruffwear.ca | 100% | – | #674,210 | – |
| awoopets.com | 98% | 6.8K | #2,947,500 | View details | |
kingloupets.com | kingloupets.com | 92% | – | #518,715 | – |
shop.diggs.pet | shop.diggs.pet | 92% | – | – | – |
| maxbone.com | 90% | 27.2K | #895,472 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 39 similar websites and full traffic analytics for Fable Pets
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 39 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to Fable Pets
10 companies that operate in the same segment as Fable Pets (Pet & Animal Care Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App-based pet sitting marketplace | 2011 | Olympia, Washington, United States | USD 409.19 M | – | – | |
Online subscription platform offering dog supplies | 2011 | New York, New York, United States | USD 83.01 M | – | 686 | |
Fresh, human-grade dog food is delivered through subscription plans. | 2015 | New York, New York, United States | USD 67.65 M | – | – | |
Wearable GPS devices for pet tracking are offered by Tractive. | 2012 | Pasching, Upper Austria, Austria | USD 35.5 M | – | – | |
Multi-category pet products and pets are retailed online. | 2021 | Bengaluru, Karnataka, India | USD 63.81 M | – | – | |
Pet sitters are matched with owners through an online marketplace. | 2010 | Los Angeles, California, United States | USD 98.45 M | – | – | |
Internet first brand offering refrigerated pet food | 2006 | Secaucus, New Jersey, United States | USD 54 M | USD 1.1 B | 1,300 | |
Tailor-made dry dog food is freshly blended for individual needs. | 2013 | London, England, United Kingdom | USD 7.82 M | USD 118.2 M | 378 | |
Private label brand of tracking devices for dogs | 2012 | San Francisco, California, United States | USD 21 M | – | – | |
Platform offering cooked-meal delivery service for dogs | 2016 | London, England, United Kingdom | USD 477.37 M | USD 48.04 M | – |
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Frequently Asked Questions about Fable Pets
Fable Pets was founded in 2018.
Fable Pets is headquartered in New York, United States. It is registered at New York, New York, United States.
Fable Pets is a funded company, having raised a total of $9M across 2 funding rounds to date.
Fable Pets is focused on creating innovative pet gear that addresses everyday challenges faced by pet owners. Products such as crates, interactive games, and bonding tools are developed to enhance pet comfort and engagement. The company operates in the pet products sector, offering stylish and functional solutions for modern pet households.
Fable Pets offers Crate, The Puffin™ Game, and Magic Link®.
Fable Pets has 3 investors. Key investors include 14W, Female Founders Fund, and Slow Ventures.
Fable Pets operates through Fable Pets, Inc..