About E-Cloth
E-Cloth is a company based in United Kingdom founded in 1995 was acquired by Camano Capital in August 2020. The company has 12 employees. E-Cloth offers products and services including Location Selection Tool. E-Cloth operates in a competitive market with competitors including My Fabulosa, Marmalade of London, Fragrance Group London, Arrow County Supplies and Future Developments, among others.
- Headquarter Kent, United Kingdom
- Employees 12
- SectorsRetail
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website e-cloth.com
- Social LinkedIn X Facebook
- Acquired by Camano Capital (Aug 2020)
- Legal Name E-Cloth Limited
- Date of Incorporation 09 Oct, 1995
- Jurisdiction ALTRINCHAM, CHESHIRE, UNITED KINGDOM
- InvestorsCamano Capital
& 1 more
- Employee Count12
- Acquired byCamano Capital
(Aug 2020)
Products & Services of E-Cloth
E-Cloth offers a comprehensive portfolio of products and services, including Location Selection Tool.
Tool for users to choose their country on the site
Investors in E-Cloth
E-Cloth has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Camano Capital and Tonka Bay Equity.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments are made to grow private businesses. | – | tonkabayequity.com | Minnetonka, United States | |
Camano Capital is engaged in private equity for consumer companies. | – | camanocapital.com | Seattle, United States |
Investor details for E-Cloth
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Timeline of E-Cloth
2 dated milestones of E-Cloth across 25 years, from founding to its latest funding, stage changes and deals.
- Founded E-Cloth is founded.
- Exit Acquired by Camano Capital.
Competitors of E-Cloth
E-Cloth operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as My Fabulosa, Marmalade of London, Fragrance Group London, Arrow County Supplies and Future Developments, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| myfabulosa.co.uk | 2019 | Crewe, United Kingdom | – | 106 | Multi-category home cleaning solutions are provided via an online platform. | |
| marmaladeoflondon.com | 2011 | Cheltenham, United Kingdom | $18.51M | 7 | Multi-category home care products are offered via an internet-first brand. | |
| fragrancegrouplondon.com | 2017 | London, United Kingdom | – | – | Luxury home fragrances, candles, and room diffusers are offered. | |
| arrowcounty.com | 1976 | Shrewsbury, United Kingdom | – | – | Provider of professional cleaning supplies and janitorial products | |
| fdev.co.uk | 1987 | Burslem, United Kingdom | – | – | Online seller of cleaning, disinfecting, detergents, and car care items. | |
| ocean-saver.com | 2018 | Leeds, United Kingdom | $1.25M | – | Eco-friendly multi-category home care products are offered through the platform. | |
| dewproducts.com | 2018 | Dundee, United Kingdom | $433,321 | – | Internet first brand offering multicategory cleaning products |
Detailed competitors of E-Cloth
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of E-Cloth
The website of E-Cloth (e-cloth.com) receives about 49K visits a month.
- Monthly visits49K
▼ 6.9% vs previous month
Websites whose visitors overlap most with E-Cloth. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
minky.com | minky.com | 100% | – | #406,651 | β |
studio.co.uk | studio.co.uk | 82% | – | #23,912 | β |
spincare.co.uk | spincare.co.uk | 81% | – | #1,016,034 | β |
ecloth.com | ecloth.com | 39% | – | – | β |
| lakeland.co.uk | 38% | 2M | #22,170 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 10 similar websites and full traffic analytics for E-Cloth
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- 10 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on E-Cloth
Complete news archive for E-Cloth
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to E-Cloth
10 companies that operate in the same segment as E-Cloth (Food & Grocery Retail), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.47 B | USD 10.72 B | 23,700 | |
Food and grocery items are ordered via an online network. | 2014 | Bengaluru, Karnataka, India | USD 3.54 B | USD 2.46 B | 4,490 | |
Meal recipe kits are delivered through a weekly subscription service. | 2011 | Berlin, Berlin, Germany | USD 367.28 M | – | – | |
Online marketplace offering multi-category grocery products | 2015 | Barcelona, Catalonia, Spain | USD 1.16 B | – | – | |
Personal and household products are delivered via an e-commerce platform. | 2011 | Bengaluru, Karnataka, India | USD 943.07 M | – | – | |
Instant delivery of groceries and essentials is facilitated online. | 2013 | Gurugram, Haryana, India | USD 757.12 M | – | – | |
Multi-category products are delivered quickly through an online platform. | 2020 | Bengaluru, Karnataka, India | USD 2.3 B | USD 344.05 K | 100 | |
Organic groceries are offered through an online membership platform. | 2013 | Los Angeles, California, United States | USD 332.18 M | – | – | |
Online marketplace platform offering multi-category grocery products | 2012 | San Francisco, California, United States | USD 2.93 B | USD 3.74 B | 3,270 | |
Platform offering food and grocery delivery services | 2013 | London, England, United Kingdom | USD 2.95 B | USD 2.59 B | 3,960 |
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Frequently Asked Questions about E-Cloth
E-Cloth was founded in 1995.
E-Cloth is headquartered in United Kingdom. It is registered at Kent, United Kingdom.
E-Cloth has 12 employees.
E-Cloth was established in 1995 in Kent, United Kingdom, as an internet-first brand within the home care sector. A variety of cleaning and maintenance items is provided through its online domain, e-cloth.com. The product range encompasses floor mops, cleaning cloths, dusting mop heads, dusters, wall dusters, dusting wands, tea towels, and kitchen tools. Operations focus on multi-category household solutions for everyday use.
E-Cloth's top competitors include My Fabulosa, Marmalade of London and Arrow County Supplies.
E-Cloth offers Location Selection Tool.
E-Cloth has 2 investors. Key investors include Camano Capital, and Tonka Bay Equity.
E-Cloth operates through E-Cloth Limited.
Yes. E-Cloth was acquired by Camano Capital in August 2020.

