About edo Interactive
edo Interactive is a company based in Nashville (United States) founded in 2007 was acquired by Augeo in January 2017. edo Interactive has raised $78.1 million across 7 funding rounds from investors including Augeo, FIRSTavenue and Nashville Capital Network. The company has 4 employees. edo Interactive operates in a competitive market with competitors including Cardlytics, FMG Suite, Affinity Solutions, Earnix and Katabat, among others.
- Headquarter Nashville, United States
- Employees 4
- SectorsFinancial ServicesTechnology
- Website edointeractive.com
- Social LinkedIn X
- Acquired by Augeo (Jan 2017)
- Legal Name Edo Interactive, Inc
Funding Insights of edo Interactive
edo Interactive has successfully raised a total of $78.1M across 7 strategic funding rounds. The most recent funding activity was a Series E round of $20 million completed in May 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $78.1M
- Total Rounds 7
- Last Round Series E — $20M
- First Round $1.5M
(Jun 2007)
- Investors Count 6
All 7 funding rounds of edo Interactive with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2015 | $20M | Series E | – | – | |
| Feb 2014 | $7.5M | Series E | – | Nashville Capital Network | – |
| May 2013 | $15.6M | Series C | – | VantagePoint Capital Partners, Baird Capital | – |
| Aug 2011 | $20M | Series B | – | VantagePoint Capital Partners, Baird Capital | – |
| Aug 2009 | $8.5M | Series A | – | – | |
| Oct 2008 | $5M | Series A | – | – | |
| Jun 2007 | $1.5M | Seed | – | – |
7 investors in total: 7 institutional.
Investors in edo Interactive
edo Interactive has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Augeo, FIRSTavenue and Nashville Capital Network.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Global private equity and venture capital investments in B2B Tech & Services companies. | – | bairdcapital.com | - | |
Venture capital firm | – | vpcp.com | Santa Barbara, United States | |
Investments are facilitated for US-based companies by angel network members. | 2003 | nashvillecapital.com | Nashville, United States | |
VC investments are handled by the McWhorter family office. | – | claytonassociates.com | Nashville, United States | |
Venture capital is provided to early-stage real estate projects. | – | claritascapital.com | Nashville, United States | |
Private funds are placed globally through specialized agency services. | 2006 | firstavenue.com | London, United Kingdom | |
Loyalty program solutions are provided for employee and customer engagement. | 1999 | augeomarketing.com | Saint Paul, United States |
Investor details for edo Interactive
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of edo Interactive
2 people are tracked at edo Interactive (2 in leadership); the tracked headcount is 4.
| Name | Role | Group |
|---|---|---|
Preston Watkins | Vp, Client Partner | Leadership |
Dave Fontechia | Vice President, Client Partner - Chase Media Solutions | Leadership |
Complete people profiles for edo Interactive
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of edo Interactive
4 dated milestones of edo Interactive across 10 years, from founding to its latest funding, stage changes and deals.
- Founded edo Interactive is founded.
- Funding First funding round of $1.5M.
- Funding Latest funding round, Series E, of $20.0M.
- Exit Acquired by Augeo.
Competitors of edo Interactive
edo Interactive operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Cardlytics, FMG Suite, Affinity Solutions, Earnix and Katabat, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| cardlytics.com | 2008 | Atlanta, United States | $178M | 389 | Card-linked marketing solutions are provided to banks and financial institutions. | |
| fmgsuite.com | 2011 | San Diego, United States | – | 294 | An omnichannel marketing platform is offered for financial advisors. | |
| affinity.solutions | 2005 | New York, United States | $68.45M | 11 | Card linked marketing solutions for financial institutions | |
| earnix.com | 2001 | Givatayim, Israel | $97.5M | – | AI based marketing analytics and data monitoring solutions for insurers and banks | |
| katabat.com | 2006 | Wilmington, United States | $21.72M | – | Multi-industry omnichannel marketing automation solutions are delivered for enterprises. | |
| myvolly.com | 2013 | Woburn, United States | $11M | 71 | Loan origination software platform is provided for banks. | |
| utu.global | 2016 | Singapore | $35M | – | Cross-border rewards points are earned and redeemed via mobile app. | |
| cartera.com | 2005 | Lexington, United States | $51.17M | 103 | A cloud-based platform for card-linked customer loyalty is provided. | |
| larky.com | 2012 | Ann Arbor, United States | $6.9M | 10 | Coalition loyalty software is provided for financial institutions by Larky. |
Detailed competitors of edo Interactive
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of edo Interactive
Websites that share an audience with edo Interactive (edointeractive.com).
Websites whose visitors overlap most with edo Interactive. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| cartera.com | 100% | 47.8K | #265,010 | View details | |
| cardlytics.com | 98% | 600.9K | #92,387 | View details | |
investing.businessweek.com | investing.businessweek.com | 76% | – | – | – |
| freemonee.com | 29% | – | – | View details |
Similar companies to edo Interactive
10 companies that operate in the same segment as edo Interactive (Banking & FinTech Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online business banking and financial workflow tools are provided. | 2010 | San Francisco, California, United States | USD 546 M | – | – | |
Tide is recognized as a digital banking platform for businesses. | 2015 | London, England, United Kingdom | USD 221.42 M | – | – | |
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Banking solutions are provided for retail customers and businesses. | 2015 | London, England, United Kingdom | USD 1.99 B | – | – | |
Internet first bank for individuals and businesses | 2015 | London, England, United Kingdom | USD 1.9 B | – | – | |
Digital sustainable banking services are offered to consumers. | 2013 | Los Angeles, California, United States | USD 865 M | – | 237 | |
Digital banking services are offered to consumers and businesses. | 2014 | London, England, United Kingdom | USD 1.06 B | USD 813.42 M | 3,231 | |
Payment and banking solutions are provided to users and banks. | 2015 | San Ramon, California, United States | USD 390 M | USD 532.2 K | 3 | |
SaaS-driven credit card and spend management solutions platform for businesses | 2017 | Draper, Utah, United States | USD 1.16 B | – | 1 | |
Digital banking services are provided for individuals and businesses. | 2014 | Blyth, United Kingdom | USD 852.48 M | – | – |
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Frequently Asked Questions about edo Interactive
edo Interactive was founded in 2007.
edo Interactive is headquartered in Nashville, United States. It is registered at Nashville, Tennessee, United States.
edo Interactive is a funded company, having raised a total of $78.1M across 7 funding rounds to date. The company's 1st funding round was a Seed of $1.5M, raised on Jun 2007.
edo Interactive has 4 employees.
edo Interactive was founded in 2007 and is headquartered in Nashville, United States. The company operates in the digital marketing sector, where a platform is provided to deliver targeted offers to consumers through credit or debit cards and mobile devices. Big data is utilized to identify new customers and facilitate personalized deals that support sales growth for partner companies.
edo Interactive's top competitors include Cardlytics, FMG Suite and Larky.
edo Interactive has 7 investors. Key investors include Augeo, FIRSTavenue, Nashville Capital Network, Baird Capital, and VantagePoint Capital Partners.
edo Interactive operates through Edo Interactive, Inc.
Yes. edo Interactive was acquired by Augeo in January 2017.