About Cartera
Cartera is a company based in Lexington (United States) founded in 2005 was acquired by Ebates in January 2017.. Cartera has raised $51.17 million across 10 funding rounds from investors including Ebates, Comvest Partners and Dace Ventures. The company has 103 employees as of December 31, 2022. Cartera offers products and services including Browser Extensions, Shopping Sites, APIs, Offer Solutions, and Communications. Cartera operates in a competitive market with competitors including Cardlytics, Affinity Solutions, Larky, Ondot Systems and Reward, among others.
- Headquarter Lexington, United States
- Employees 103 as on 31 Dec, 2022
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Sectors
Financial ServicesTechnology
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Phone
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Website
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Social
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- Legal Name Cartera Commerce, Inc.
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Products & Services of Cartera
Cartera offers a comprehensive portfolio of products and services, including Browser Extensions, Shopping Sites, APIs, Offer Solutions, and Communications. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Extensions for tracking online shopping rewards and offers
Websites for accessing merchant-funded rewards programs
Application interfaces for offer management and rewards
Systems for sourcing and distributing shop and earn deals
Tools for personalized rewards and promotions
Advisory for retail marketing and growth strategies
Platform for managing miles, points, and cash back rewards
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Funding Insights of Cartera
Cartera has successfully raised a total of $51.17M across 10 strategic funding rounds. The most recent funding activity was a Series D round of $12.2 million completed in June 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 10
- Last Round Series D — $12.2M
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First Round
First Round
(01 Jun 2005)
- Investors Count 5
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2012 | Amount | Series D - Cartera | Valuation | Comvest Partners | |
| Jan, 2011 | Amount | Series C - Cartera | Valuation |
investors |
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| Jul, 2010 | Amount | Series C - Cartera | Valuation | Dace Ventures , Flybridge Capital Partners |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Cartera
Cartera has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Ebates, Comvest Partners and Dace Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Private equity and credit investment services for North American middle-market companies.
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Founded Year | Domain | Location | |
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Early-stage venture capital investments are provided by Dace Ventures.
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Founded Year | Domain | Location | |
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Early-stage tech startups are funded by Flybridge Capital Partners.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Cartera
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Cartera
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Cartera Comparisons
Competitors of Cartera
Cartera operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Cardlytics, Affinity Solutions, Larky, Ondot Systems and Reward, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Card-linked marketing solutions are provided to banks and financial institutions.
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| domain | founded_year | HQ Location |
Card linked marketing solutions for financial institutions
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| domain | founded_year | HQ Location |
Coalition loyalty software is provided for financial institutions by Larky.
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| domain | founded_year | HQ Location |
Card-linked marketing solutions are offered to banks and financial institutions.
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| domain | founded_year | HQ Location |
Card-linked marketing solutions are provided for merchants and banks.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Cartera
Frequently Asked Questions about Cartera
When was Cartera founded?
Cartera was founded in 2005.
Where is Cartera located?
Cartera is headquartered in Lexington, United States. It is registered at Lexington, Kentucky, United States.
Is Cartera a funded company?
Cartera is a funded company, having raised a total of $51.17M across 10 funding rounds to date. The company's 1st funding round was a Series C of $6.7M, raised on Jun 01, 2005.
How many employees does Cartera have?
As of Dec 31, 2022, the latest employee count at Cartera is 103.
What does Cartera do?
Cartera was founded in 2005 and is headquartered in Lexington, United States. A cloud-based platform is operated to facilitate card-linked loyalty programs, connecting consumers with offers from retailers and brands. Rewards are earned by customers during shopping, while loyalty initiatives are supported for businesses in the retail and consumer sectors. Services are delivered digitally across the United States.
Who are the top competitors of Cartera?
Cartera's top competitors include Cardlytics, Larky and Affinity Solutions.
What products or services does Cartera offer?
Cartera offers Browser Extensions, Shopping Sites, APIs, Offer Solutions, and 3 more products and services.
Who are Cartera's investors?
Cartera has 6 investors. Key investors include Ebates, Comvest Partners, Dace Ventures, Flybridge Capital Partners, and Venture Capital Fund of New England.
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