Cartera

Lexington, United States Founded: 2005 • Age: 21 yrs Acquired By Ebates
A cloud-based platform for card-linked customer loyalty is provided.
Annual revenue - Latest available
Total funding $51.2M 10 rounds
Employees 103 Tracked headcount
Investors 6 Known backers
Products 7 Services tracked
Competitors 7 Brand Intelligence

About Cartera

Cartera is a company based in Lexington (United States) founded in 2005 was acquired by Ebates in January 2017. Cartera has raised $51.17 million across 10 funding rounds from investors including Ebates, Comvest Partners and Dace Ventures. The company has 103 employees as of December 31, 2022. Cartera offers products and services including Browser Extensions, Shopping Sites, APIs, Offer Solutions, and Communications. Cartera operates in a competitive market with competitors including Cardlytics, Affinity Solutions, Larky, Ondot Systems and Reward, among others.

  • Headquarter Lexington, United States
  • Employees 103 as on 31 Dec, 2022
  • Sectors
    Financial Services
    Technology
  • Phone
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  • Website
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  • Social
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  • Legal Name Cartera Commerce, Inc.
Operational Areas
Financial Services → FinTech & Digital Finance Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $51.17 M (USD)

    in 10 rounds

  • Latest Funding Round
    $12.2 M (USD), Series D

    Jun 05, 2012

  • Investors
    Ebates

    & 5 more

  • Employee Count
    103

    as on Dec 31, 2022

  • Acquired by
    Ebates

    (Jan 27, 2017)

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Products & Services of Cartera

Cartera offers a comprehensive portfolio of products and services, including Browser Extensions, Shopping Sites, APIs, Offer Solutions, and Communications.

Product name locked
Category locked
Primary

Extensions for tracking online shopping rewards and offers

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Websites for accessing merchant-funded rewards programs

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Application interfaces for offer management and rewards

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Systems for sourcing and distributing shop and earn deals

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Tools for personalized rewards and promotions

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Advisory for retail marketing and growth strategies

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Platform for managing miles, points, and cash back rewards

People of Cartera

Headcount 50-200
Employee Profiles 46
Employee Profiles
People
Dianna Barnett
Director, Growth Marketing
People
Brendan Treloar
Software Engineer In Test
People
Britney Hendrickson
Associate Creative Director
People
Tony Buglione
Vice President, Business Development

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Funding Insights of Cartera

Cartera has successfully raised a total of $51.17M across 10 strategic funding rounds. The most recent funding activity was a Series D round of $12.2 million completed in June 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Cartera

Cartera has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Ebates, Comvest Partners and Dace Ventures.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Private equity and credit investment services for North American middle-market companies.
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Early-stage venture capital investments are provided by Dace Ventures.
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Early-stage tech startups are funded by Flybridge Capital Partners.
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Investor details for Cartera

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Investments & Acquisitions by Cartera

Investments
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Investment portfolio details for Cartera

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Financial Statements - Cartera

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Detailed financials for Cartera

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Cartera Comparisons

Cartera Primary company
Description
A cloud-based platform for card-linked customer loyalty is p...
Location
Lexington, United States
Founded Year
2005
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
103
As of 2022
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Peer comparison for Cartera

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Competitors of Cartera

Cartera operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Cardlytics, Affinity Solutions, Larky, Ondot Systems and Reward, among others.

Company Name Domain Founded year HQ Location Description
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Card-linked marketing solutions are provided to banks and financial institutions.
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Card linked marketing solutions for financial institutions
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Coalition loyalty software is provided for financial institutions by Larky.
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Card-linked marketing solutions are offered to banks and financial institutions.
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Card-linked marketing solutions are provided for merchants and banks.
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Detailed competitors of Cartera

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Latest news on Cartera

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Complete news archive for Cartera

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Frequently Asked Questions about Cartera

Cartera was founded in 2005.

Cartera is headquartered in Lexington, United States. It is registered at Lexington, Kentucky, United States.

Cartera is a funded company, having raised a total of $51.17M across 10 funding rounds to date.

As of Dec 31, 2022, the latest employee count at Cartera is 103.

Cartera was founded in 2005 and is headquartered in Lexington, United States. A cloud-based platform is operated to facilitate card-linked loyalty programs, connecting consumers with offers from retailers and brands. Rewards are earned by customers during shopping, while loyalty initiatives are supported for businesses in the retail and consumer sectors. Services are delivered digitally across the United States.

Cartera's top competitors include Cardlytics, Larky and Affinity Solutions.

Cartera offers Browser Extensions, Shopping Sites, APIs, Offer Solutions, and 3 more products and services.

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