About Cartera
Cartera is a Financial Services company based in Lexington (United States) founded in 2005, and was acquired by Ebates in January 2017. A cloud-based platform for card-linked customer loyalty is provided. It operates in the Financial Services and Technology sectors. Cartera has raised $51.17 million across 10 funding rounds from investors including Ebates, Comvest Partners and Dace Ventures. The company has 103 employees. Its website cartera.com draws about 48 thousand monthly visits. Cartera offers products and services including Browser Extensions, Shopping Sites, APIs, Offer Solutions, and Communications. Its focus areas include FinTech, Banking Tech, Marketing Solutions and Card-Linked Marketing. Its legal entity is CARTERA COMMERCE, INC. Its competitors include Cardlytics, Affinity Solutions and Larky; 3 of its 3 listed competitors have raised funding.
Company details
Cartera was founded in 2005 and is headquartered in Lexington, United States. A cloud-based platform is operated to facilitate card-linked loyalty programs, connecting consumers with offers from retailers and brands. Rewards are earned by customers during shopping, while loyalty initiatives are supported for businesses in the retail and consumer sectors. Services are delivered digitally across the United States.
- Headquarters Lexington, United States
- Employees 103
- Stage Acquired
- SectorsFinancial ServicesTechnology
- Website category Finance · Accounting and Auditing
- Website cartera.com
- Social LinkedIn X Facebook
- Acquired by Ebates (Jan 2017)
- Legal Name Cartera Commerce, Inc.
Products & Services of Cartera
Cartera offers a comprehensive portfolio of products and services, including Browser Extensions, Shopping Sites, APIs, Offer Solutions, and Communications.
Extensions for tracking online shopping rewards and offers
Websites for accessing merchant-funded rewards programs
Application interfaces for offer management and rewards
Systems for sourcing and distributing shop and earn deals
Tools for personalized rewards and promotions
Advisory for retail marketing and growth strategies
Platform for managing miles, points, and cash back rewards
Funding Insights of Cartera
Cartera has successfully raised a total of $51.17M across 10 strategic funding rounds. The most recent funding activity was a Series D round of $12.2 million completed in June 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $51.17M
- Total Rounds 10
- Last Round Series D — $12.2M
- First Round $450,000
(Jun 2005)
- Investors Count 5
All 10 funding rounds of Cartera with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2012 | $12.2M | Series D | – | Comvest Partners | |
| Jan 2011 | $16.37M | Series C | – | – | – |
| Jul 2010 | $6.7M | Series C | – | Dace Ventures, Flybridge Capital Partners | – |
| Oct 2008 | $1M | Series B | – | – | – |
| Aug 2008 | $7M | Series B | – | Dace Ventures | |
| Jul 2008 | $950,000 | Series B | – | – | – |
| Oct 2007 | $2.5M | Series B | – | – | – |
| Oct 2006 | $2M | Series B | – | Venture Capital Fund of New England | |
| Mar 2006 | $2M | Series A | – | – | |
| Jun 2005 | $450,000 | Seed | – | – | – |
6 investors in total: 6 institutional.
Investors in Cartera
Cartera has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Ebates, Comvest Partners and Dace Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity and credit investment services for North American middle-market companies. | comvest.com | |||
Early-stage venture capital investments are provided by Dace Ventures. | daceventures.com | |||
Early-stage tech startups are funded by Flybridge Capital Partners. | flybridge.com | New York, United States | ||
Early-stage venture capital is invested in US technology startups. | vcfne.com | Wellesley, United States | ||
Tech focused Venture Capital firm investing globally | idgventures.com | San Francisco, United States | ||
Cashback rewards are provided on multi-category online purchases. | 1998 | ebates.com | San Mateo, United States |
Investor details for Cartera
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Cartera
46 people are tracked at Cartera (22 in leadership, 24 in team); the tracked headcount is 103.
| Name | Role | Group |
|---|---|---|
Dianna Barnett | Director, Growth Marketing | Leadership |
Britney Hendrickson | Associate Creative Director | Leadership |
Tony Buglione | Vice President, Business Development | Leadership |
Marcelle Leslie | Account Director | Leadership |
Todd Jirousek | Senior Director, Online Advertising | Leadership |
Susan Buckley Kingsbury | Director, Growth Marketing: Acquisition And Retention | Leadership |
Marc Mazzone | President, CEO | Leadership |
Cody Wood | Director Of Engineering | Leadership |
Gabe Carreras | Director, Online Advertising | Leadership |
Clare Robinson | Chief Marketing Officer | Leadership |
Michael Ricciardi | Senior Director Of Marketing | Leadership |
Kinhong Kan | VP Engineering | Leadership |
Christen Imbriano | Director, Brand & Loyalty Marketing | Leadership |
Michele Whyte | Vice President Finance | Leadership |
Garrett Rent | Senior Director, Growth Marketing | Leadership |
Deborah Lee | Vice President, Partnerships | Leadership |
Derek Dufresne Pmp | Director Of Technical Operations | Leadership |
Matthew Zybert | Sr. Director, Marketing Operations | Leadership |
Cassie Bagshaw | Sr. Director, Creative | Leadership |
Amal Shah | Sr. Director | Leadership |
26 more people are available in the full profile.
Complete people profiles for Cartera
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Cartera
4 dated milestones of Cartera across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Cartera is founded.
- Funding First funding round of $450K.
- Funding Latest funding round, Series D, of $12.2M.
- Exit Acquired by Ebates.
Competitors of Cartera
Cartera has 3 listed competitors in our database, 3 of them funded. They include Cardlytics, Affinity Solutions and Larky.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| cardlytics.com | 2008 | Atlanta, United States | $178M | 389 | Card-linked marketing solutions are provided to banks and financial institutions. | |
| affinity.solutions | 2005 | New York, United States | $68.45M | 11 | Card linked marketing solutions for financial institutions | |
| larky.com | 2012 | Ann Arbor, United States | $6.9M | 10 | Coalition loyalty software is provided for financial institutions by Larky. |
Detailed competitors of Cartera
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Cartera
The website of Cartera (cartera.com) receives about 47.8K visits a month and ranks #265,010 among all websites worldwide, #657 in Accounting and Auditing.
- Monthly visits47.8K
▼ 70.9% vs previous month
- Unique visitors86.7K
per month
- Global rank#265,010
among all websites
- Category rank#657
Finance · Accounting and Auditing
- Bounce rate63%
- Pages per visit2.0
- Average visit2 min 00 sec
- DevicesDesktop 44% · Mobile 56%
Websites whose visitors overlap most with Cartera. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| hrblock.com | 100% | 24.9M | #7,311 | View details | |
| cardlytics.com | 94% | 600.9K | #92,387 | View details | |
| edointeractive.com | 92% | View details | |||
| chase.com | 84% | 198.6M | #125 | View details | |
| americanexpress.com | 76% | 107.4M | #276 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 18 similar websites and full traffic analytics for Cartera
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 18 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Banking & FinTech Platforms
3 companies that operate in the same segment as Cartera (Banking & FinTech Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online business banking and financial workflow tools are provided. | 2010 | San Francisco, California, United States | USD 546 M | USD 2.71 M | 1,807 | |
Digital banking services are offered to individuals via mobile apps. | 2012 | San Francisco, California, United States | USD 3.15 B | USD 1.96 B | 2,516 | |
Digital sustainable banking services are offered to consumers. | 2013 | Los Angeles, California, United States | USD 865 M | 237 |
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Related news about Cartera
Complete news archive for Cartera
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Frequently Asked Questions about Cartera
Cartera was founded in 2005.
Cartera is headquartered in Lexington, United States. It is registered at Lexington, Kentucky, United States.
Cartera is a funded company, having raised a total of $51.17M across 10 funding rounds to date. The company's 1st funding round was a Seed of $450K, raised on Jun 2005.
Cartera has 103 employees.
Cartera was founded in 2005 and is headquartered in Lexington, United States. A cloud-based platform is operated to facilitate card-linked loyalty programs, connecting consumers with offers from retailers and brands. Rewards are earned by customers during shopping, while loyalty initiatives are supported for businesses in the retail and consumer sectors. Services are delivered digitally across the United States.
Cartera's top competitors include Cardlytics, Larky and Affinity Solutions.
Cartera offers Browser Extensions, Shopping Sites, APIs, Offer Solutions, and 3 more products and services.
Cartera has 6 investors. Key investors include Ebates, Comvest Partners, Dace Ventures, Flybridge Capital Partners, and Venture Capital Fund of New England.
Cartera operates through Cartera Commerce, Inc..
Yes. Cartera was acquired by Ebates in January 2017.