About eFrontier
eFrontier is a company based in Sunnyvale (United States) founded in 2002 was acquired by Adobe in November 2011. eFrontier has raised $6 million across 1 funding round from investors including Adobe, Mitsui Ventures and Redpoint Ventures. eFrontier has completed 1 acquisition, including Context Optional. eFrontier offers products and services including Creative Management, Dynamic Overlay, and Experiment Tool. eFrontier operates in a competitive market with competitors including The Trade Desk, AppNexus, Beeswax, Quantcast and Matomy, among others.
- Headquarter Sunnyvale, United States
- SectorsMedia & Entertainment
- Website efrontier.com
- Social LinkedIn
- Acquired by Adobe (Nov 2011)
Products & Services of eFrontier
eFrontier offers a comprehensive portfolio of products and services, including Creative Management, Dynamic Overlay, and Experiment Tool.
Tool for testing and iterating ad assets to enhance media effectiveness.
Feature to overlay elements on ads for targeted user customization.
System for scaling creative tests across audiences and channels.
Funding Insights of eFrontier
eFrontier has successfully raised a total of $6M through 1 strategic funding round. The most recent funding activity was a Series C round of $6 million completed in August 2006. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6M
- Total Rounds 1
- Last Round Series C — $6M
- First Round $6M
(Aug 2006)
- Investors Count 3
All 1 funding rounds of eFrontier with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2006 | $6M | Series C | – | – |
4 investors in total: 4 institutional.
Investors in eFrontier
eFrontier has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Adobe, Mitsui Ventures and Redpoint Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | mitsuiventures.com | - | |
Redpoint Ventures is engaged in venture capital investments. | – | redpoint.com | Woodside, United States | |
Seed & early stage tech-focused VC firm funding companies in the US and India | – | cambrianventures.com | Livermore, United States | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | adobe.com | San Jose, United States |
Investor details for eFrontier
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of eFrontier
4 people are tracked at eFrontier (2 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Dylan lock | CEO | Leadership |
EFRajesh EFBhatia | Sr Engineering Director | Leadership |
Raymond Lim | Engineer | Team |
Dean Johnson | Sales Manager | Team |
Complete people profiles for eFrontier
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by eFrontier
eFrontier has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Context Optional.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
SaaS platform for managing social media brand presence is provided. | contextoptional.com | San Francisco, United States | 2006 | May 2011 | $50M |
Complete acquisition details for eFrontier
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of eFrontier
4 dated milestones of eFrontier across 9 years, from founding to its latest funding, stage changes and deals.
- Founded eFrontier is founded.
- Funding First funding round of $6.0M.
- Acquisition Acquires Context Optional.
- Exit Acquired by Adobe.
Competitors of eFrontier
eFrontier operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as The Trade Desk, AppNexus, Beeswax, Quantcast and Matomy, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| thetradedesk.com | 2009 | Ventura, United States | $82.5M | 3,115 | DSP software is provided for ad campaign execution across channels. | |
| appnexus.com | 2007 | New York, United States | $318.67M | 925 | Programmatic advertising technology platform is provided for online trading. | |
| beeswax.com | 2014 | New York, United States | $28.26M | 33 | Custom bidding technology is provided for ad auction buyers. | |
| quantcast.com | 2006 | San Francisco, United States | $61.7M | 366 | AI-driven data intelligence is provided for marketing solutions. | |
| matomy.com | 2007 | Tel Aviv, Israel | $18M | – | Performance marketing solutions are provided for publishers and advertisers. | |
| viantinc.com | 1999 | Irvine, United States | $15.33M | 337 | Omnichannel demand side platform is provided for campaign optimization. | |
| rocketfuel.com | 2008 | Redwood, United States | $60M | 761 | AI-based programmatic media buying is enabled through predictive analytics platform. | |
| turn.com | 2004 | Redwood, United States | $159.64M | 361 | Demand-side platform and data management for ad buying are provided. | |
| specificmedia.com | 1999 | Irvine, United States | $100M | 734 | AI-powered programmatic advertising is delivered across digital channels. | |
| radiumone.com | 2009 | San Francisco, United States | $87.5M | 213 | Enterprise advertising platform |
Detailed competitors of eFrontier
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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- Competitive positioning
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Web traffic of eFrontier
The website of eFrontier (efrontier.com) receives about 1.7K visits a month.
- Monthly visits1.7K
▼ 21% vs previous month
Websites whose visitors overlap most with eFrontier. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| adept.com | 100% | – | – | View details | |
greenlightsearch.com | greenlightsearch.com | 94% | – | – | – |
bidrank.com | bidrank.com | 89% | – | – | – |
holosfind.com | holosfind.com | 89% | – | – | – |
my.smithmicro.com | my.smithmicro.com | 88% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 14 similar websites and full traffic analytics for eFrontier
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 14 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Efrontier
Complete news archive for eFrontier
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to eFrontier
10 companies that operate in the same segment as eFrontier (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 1,074 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.29 B | – | – | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
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Frequently Asked Questions about eFrontier
eFrontier was founded in 2002 and raised its 1st funding round 4 years after it was founded.
eFrontier is headquartered in Sunnyvale, United States. It is registered at Sunnyvale, California, United States.
eFrontier is a funded company, having raised a total of $6M across 1 funding round to date. The company's 1st funding round was a Series C of $6M, raised on Aug 2006.
Efficient Frontier was founded in 2002 in Sunnyvale, United States, focusing on the online advertising sector. Search marketing, display, and social media campaigns are handled for advertisers and agencies worldwide, with over 1 billion in annual spend managed. Predictive modeling algorithms and bidding technology are combined with strategic and tactical services. The company was acquired by Adobe in November 2011 for 400 million to enhance its marketing cloud.
eFrontier's top competitors include The Trade Desk, Beeswax and Viant.
eFrontier offers Creative Management, Dynamic Overlay, and Experiment Tool.
eFrontier has made 1 acquisition, including Context Optional.
eFrontier has 4 investors. Key investors include Adobe, Mitsui Ventures, Redpoint Ventures, and Cambrian Ventures.
Yes. eFrontier was acquired by Adobe in November 2011.