About e.fundamentals
e.fundamentals is a company based in Edinburgh (United Kingdom) founded in 2016 was acquired by CommerceIQ in July 2022.. e.fundamentals has raised $6.87 million across 1 funding round from investors including CommerceIQ, Scottish Enterprise and Maven Capital Partners. e.fundamentals offers products and services including Digital Shelf Analytics. e.fundamentals operates in a competitive market with competitors including Klaviyo, Elastic Path Software, Bango, Yotpo and Wiser, among others.
- Headquarter Edinburgh, United Kingdom
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Sectors
TechnologyRetail
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name E Fundamentals (Group) Limited
- Date of Incorporation 12 Sep, 2014
- Jurisdiction LONDON, ENGLAND
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$6.87 M (USD)
in 1 rounds
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Latest Funding Round
$6.87 M (USD), Series A
Oct 21, 2019
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Investors
CommerceIQ
& 3 more
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Employee Count
Employee Count
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Acquired by
CommerceIQ
(Jul 19, 2022)
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Products & Services of e.fundamentals
e.fundamentals offers a comprehensive portfolio of products and services, including Digital Shelf Analytics. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Monitors online retail performance for CPG brands to improve sales.
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Funding Insights of e.fundamentals
e.fundamentals has successfully raised a total of $6.87M through 1 strategic funding round. The most recent funding activity was a Series A round of $6.87 million completed in October 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Series A — $6.9M
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First Round
First Round
(21 Oct 2019)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2019 | Amount | Series A - e.fundamentals | Valuation | Maven Capital Partners |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in e.fundamentals
e.fundamentals has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include CommerceIQ, Scottish Enterprise and Maven Capital Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Multiple sectors are targeted for private equity investments.
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Business development and leadership training programs are offered to companies.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by e.fundamentals
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - e.fundamentals
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
E.Fundamentals Comparisons
Competitors of e.fundamentals
e.fundamentals operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Klaviyo, Elastic Path Software, Bango, Yotpo and Wiser, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
SaaS email marketing solutions are offered to e-commerce businesses.
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| domain | founded_year | HQ Location |
API-based enterprise commerce and content management platform is delivered.
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| domain | founded_year | HQ Location |
Marketing solutions for e-commerce businesses are provided by Bango.
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| domain | founded_year | HQ Location |
Cloud-based marketing platform for e-tailers
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| domain | founded_year | HQ Location |
Price intelligence and optimization software is provided for e-commerce retailers.
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| domain | founded_year | HQ Location |
AI platform for retail ecommerce management and optimization is provided.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on E.Fundamentals
Frequently Asked Questions about e.fundamentals
When was e.fundamentals founded?
e.fundamentals was founded in 2016 and raised its 1st funding round 3 years after it was founded.
Where is e.fundamentals located?
e.fundamentals is headquartered in Edinburgh, United Kingdom. It is registered at Edinburgh, Scotland, United Kingdom.
Is e.fundamentals a funded company?
e.fundamentals is a funded company, having raised a total of $6.87M across 1 funding round to date. The company's 1st funding round was a Series A of $6.87M, raised on Oct 21, 2019.
What does e.fundamentals do?
Founded in 2016 and based in Edinburgh, United Kingdom, e.fundamentals operates in the eCommerce analytics sector. Real-time data is analyzed to deliver insights on pricing, positioning, and promotions for businesses. The platform supports brand owners with actionable details derived from digital shelf monitoring, enabling informed decision-making across online retail environments.
Who are the top competitors of e.fundamentals?
e.fundamentals's top competitors include Klaviyo, CommerceIQ and Yotpo.
What products or services does e.fundamentals offer?
e.fundamentals offers Digital Shelf Analytics.
Who are e.fundamentals's investors?
e.fundamentals has 4 investors. Key investors include CommerceIQ, Scottish Enterprise, Maven Capital Partners, and Downing Ventures.
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