e.fundamentals

Edinburgh, United Kingdom Founded: 2016 • Age: 10 yrs Acquired By CommerceIQ
Digital shelf analytics are delivered for eCommerce brand owners.
Annual revenue - Latest available
Total funding $6.9M 1 rounds
Employees - Tracked headcount
Investors 4 Known backers
Products 1 Services tracked
Competitors 9 Brand Intelligence

About e.fundamentals

e.fundamentals is a company based in Edinburgh (United Kingdom) founded in 2016 was acquired by CommerceIQ in July 2022. e.fundamentals has raised $6.87 million across 1 funding round from investors including CommerceIQ, Scottish Enterprise and Maven Capital Partners. e.fundamentals offers products and services including Digital Shelf Analytics. e.fundamentals operates in a competitive market with competitors including Klaviyo, Elastic Path Software, Bango, Yotpo and Wiser, among others.

  • Headquarter Edinburgh, United Kingdom
  • Sectors
    Technology
    Retail
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name E Fundamentals (Group) Limited
  • Date of Incorporation 12 Sep, 2014
  • Jurisdiction LONDON, ENGLAND
Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Retail → E-Commerce Technology & Services Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $6.87 M (USD)

    in 1 rounds

  • Latest Funding Round
    $6.87 M (USD), Series A

    Oct 21, 2019

  • Investors
    CommerceIQ

    & 3 more

  • Employee Count
    Not available
  • Acquired by
    CommerceIQ

    (Jul 19, 2022)

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Products & Services of e.fundamentals

e.fundamentals offers a comprehensive portfolio of products and services, including Digital Shelf Analytics.

Product name locked
Category locked
Primary

Monitors online retail performance for CPG brands to improve sales.

People of e.fundamentals

Headcount 10-50
Employee Profiles 1
Employee Profiles
People
John Maltman
CEO

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Teams

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Funding Insights of e.fundamentals

e.fundamentals has successfully raised a total of $6.87M through 1 strategic funding round. The most recent funding activity was a Series A round of $6.87 million completed in October 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in e.fundamentals

e.fundamentals has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include CommerceIQ, Scottish Enterprise and Maven Capital Partners.

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Venture Fund
Institutional
Investor Description Founded Year Domain Location
Multiple sectors are targeted for private equity investments.
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Business development and leadership training programs are offered to companies.
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Investor details for e.fundamentals

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Investments & Acquisitions by e.fundamentals

Investments
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Investment portfolio details for e.fundamentals

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Financial Statements - e.fundamentals

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Detailed financials for e.fundamentals

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E.Fundamentals Comparisons

e.fundamentals Primary company
Description
Digital shelf analytics are delivered for eCommerce brand ow...
Location
Edinburgh, United Kingdom
Founded Year
2016
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for e.fundamentals

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Competitors of e.fundamentals

e.fundamentals operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Klaviyo, Elastic Path Software, Bango, Yotpo and Wiser, among others.

Company Name Domain Founded year HQ Location Description
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SaaS email marketing solutions are offered to e-commerce businesses.
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API-based enterprise commerce and content management platform is delivered.
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Marketing solutions for e-commerce businesses are provided by Bango.
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Cloud-based marketing platform for e-tailers
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Price intelligence and optimization software is provided for e-commerce retailers.
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AI platform for retail ecommerce management and optimization is provided.
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Detailed competitors of e.fundamentals

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Latest news on E.Fundamentals

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Complete news archive for e.fundamentals

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Frequently Asked Questions about e.fundamentals

e.fundamentals was founded in 2016 and raised its 1st funding round 3 years after it was founded.

e.fundamentals is headquartered in Edinburgh, United Kingdom. It is registered at Edinburgh, Scotland, United Kingdom.

e.fundamentals is a funded company, having raised a total of $6.87M across 1 funding round to date.

Founded in 2016 and based in Edinburgh, United Kingdom, e.fundamentals operates in the eCommerce analytics sector. Real-time data is analyzed to deliver insights on pricing, positioning, and promotions for businesses. The platform supports brand owners with actionable details derived from digital shelf monitoring, enabling informed decision-making across online retail environments.

e.fundamentals's top competitors include Klaviyo, CommerceIQ and Yotpo.

e.fundamentals offers Digital Shelf Analytics.

e.fundamentals has 4 investors. Key investors include CommerceIQ, Scottish Enterprise, Maven Capital Partners, and Downing Ventures.

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