About EM Cosmetics
EM Cosmetics is a Healthcare company based in Santa Monica (United States) founded in 2012 by Michelle Phan. Cosmetics are offered by an internet-first brand. The company has 2 employees. Its website emcosmetics.com draws about 59 thousand monthly visits. The company has since been acquired. Its focus areas include Retail, Beauty Tech, Ecommerce and Color Cosmetics. Its legal entity is EM Kosmētika. Its competitors include Glossier, E.L.F Cosmetics and Function of Beauty; 2 of its 3 listed competitors have raised funding.
Company details
EM Cosmetics was founded in 2012 in Santa Monica, United States. Operations are conducted as an internet-first brand within the cosmetics sector. The product catalog features items such as face serums, eyeliners, lip glosses, nail polishes, and eyeshadow palettes. Free shipping is extended to orders surpassing a specified minimum value. Leadership is provided by founder Michelle Phan.
- Employee Count2
Investors in EM Cosmetics
EM Cosmetics has secured backing from 1 investor, including angel investors. Prominent investors backing the company include Michelle Phan.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
MP Michelle Phan | unknown_27a0876a3abb44059 |
Investor details for EM Cosmetics
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People of EM Cosmetics
10 people are tracked at EM Cosmetics (8 in leadership, 2 in team); the tracked headcount is 2.
| Name | Role | Group |
|---|---|---|
Michelle Phan | Founder | Leadership |
Vira Melnyk | Brand Operations Partner | Leadership |
Bella Everett | Director Of Online Marketing | Leadership |
Paisley Davis | Brand Operations Partner | Leadership |
Leah Mecala | Brand Operations Partner | Leadership |
Emma Taylor | Brand Operations Partner | Leadership |
Natasha Kovalenko | Market Strategic Partner At EM Cosmetics | Leadership |
Emily Thawe | Chief Technology Officer | Leadership |
Crystal D. | Creative Producer | Team |
Ria M. | Advisor | Team |
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Competitors of EM Cosmetics
EM Cosmetics has 3 listed competitors in our database, 2 of them funded. They include Glossier, E.L.F Cosmetics and Function of Beauty.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| glossier.com | 2005 | New York, United States | $266.4M | 368 | Multicategory beauty products are offered via an internet-first brand. | |
| elfcosmetics.com | 2004 | Oakland, United States | 339 | Multi-category color cosmetics are provided by an internet-first brand. | ||
| functionofbeauty.com | 2015 | New York, United States | $166.17M | 335 | Customized skin and hair care products are provided online. |
Detailed competitors of EM Cosmetics
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Web traffic of EM Cosmetics
The website of EM Cosmetics (emcosmetics.com) receives about 59.5K visits a month.
- Monthly visits59.5K
Websites whose visitors overlap most with EM Cosmetics. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
michellephan.com | michellephan.com | 100% | #4,963,958 | – | |
| sephora.com | 100% | 54.5M | #494 | View details | |
| ulta.com | 93% | 47.7M | #504 | View details | |
theraeviewer.com | theraeviewer.com | 91% | #5,924,694 | – | |
| kosas.com | 88% | 261.5K | #131,584 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for EM Cosmetics
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Top companies in Beauty & Skin Care Platforms
3 companies that operate in the same segment as EM Cosmetics (Beauty & Skin Care Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 | ||
Hair coloring kits are provided via an internet-first brand. | 2013 | San Francisco, California, United States | USD 248.9 M | 247 | ||
It offers a platform to schedule & manages appointments for beauty services | 2012 | San Francisco, California, United States | USD 168.82 M |
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Related news about Em Cosmetics
Complete news archive for EM Cosmetics
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Frequently Asked Questions about EM Cosmetics
EM Cosmetics was founded in 2012.
EM Cosmetics is headquartered in Santa Monica, United States. It is registered at Santa Monica, California, United States.
EM Cosmetics has 2 employees.
EM Cosmetics was founded in 2012 in Santa Monica, United States. Operations are conducted as an internet-first brand within the cosmetics sector. The product catalog features items such as face serums, eyeliners, lip glosses, nail polishes, and eyeshadow palettes. Free shipping is extended to orders surpassing a specified minimum value. Leadership is provided by founder Michelle Phan.
EM Cosmetics's top competitors include Glossier, E.L.F Cosmetics and Function of Beauty.
EM Cosmetics has 1 investor. Key investors include Michelle Phan.
EM Cosmetics operates through Em Kosmētika.