About Enamor
Enamor is a Retail company based in Bengaluru (India) founded in 2003 by Pushpa Jagadish Hinduja, Jagadish Hinduja, and Sumir Jagadish Hinduja, and was acquired by Advent International in October 2019. Womens apparel is offered via an internet-first brand model. It operates on a Direct-to-Consumer (D2C) model. Enamor has raised $3.5 million across 1 funding round from investors including India Alternatives, Faering Capital and Advent International. The company has 1,206 employees. Enamor was last valued at $19.6 million in June 2012. Its chief executive, as recorded, is Shekhar Tewari. Its website enamor.co.in draws about 90 thousand monthly visits. Its Indian entity Gokaldas Intimatewear Private Limited reported revenue of ₹201 Cr. Enamor offers products and services including Bras, Panties, and Athleisure. Its focus areas include Consumer Goods, Apparel and Lingerie and Activewear. Its competitors include Hopscotch, Bewakoof and Styched; 3 of its 3 listed competitors have raised funding.
Company details
Enamor is established as an online retailer specializing in lingerie and activewear for women. A wide range of products, including bras, panties, and athleisure wear, are offered to cater to everyday needs and special occasions. The focus is placed on comfort, support, and style across various categories. Solutions are provided for diverse sectors such as daily wear, sports, and bridal needs. Innovation in fabric and design is emphasized to enhance customer experience.
- Headquarters Bengaluru, India
- Employees 1,206
- Founders Pushpa Jagadish Hinduja, Jagadish Hinduja, Sumir Jagadish Hinduja
- Stage Acquired
- SectorsRetail
- Email••••••••
- Phone•••• ••••
- Website enamor.co.in
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Advent International (Oct 2019)
- Legal Name Gokaldas Intimatewear Private Limited
- Date of Incorporation 16 Nov, 2001
- Jurisdiction Bangalore, Karnataka, India
- Annual Revenue₹201 Cr
FY 2020 · +4% YoY
- Net Loss-₹1.32 Cr
FY 2020 · -1% margin
- EBITDA₹14.84 Cr
FY 2020 · 7% margin
- Total Equity Funding$3.5M (USD)
in 1 rounds
- Latest Funding Round$3.5M (USD), Seed
Jun 2012
- InvestorsIndia Alternatives
& 2 more
- Employee Count1,206
- Acquired byAdvent International
(Oct 2019)
Associated legal entities of Enamor
Enamor is associated with 2 registered companies on The Company Check; the primary company is Gokaldas Intimatewear Private Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2020) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Gokaldas Intimatewear Private Limited CIN U18101KA2001PTC029774 | Amalgamated | 16 Nov 2001 | Bangalore, Karnataka | ₹201 Cr | 1,206 | 4 | View details |
| Modenik Lifestyle Private Limited CIN U17111KA2004PTC133522 | Active | 20 Feb 2004 | Bangalore, Karnataka | ₹1,224 Cr | 3,528 | 10 | View details |
Products & Services of Enamor
Enamor offers a comprehensive portfolio of products and services, including Bras, Panties, and Athleisure.
Various bras are offered for everyday and special use.
Different styles of panties are provided for daily wear.
Activewear items are designed for sports and fitness activities.
Apps and channels of Enamor
its YouTube channel Enamor has 7.81K subscribers and 30 videos.
Videos from Enamor
The most watched videos on Enamor's YouTube channel, Enamor (7.81K subscribers). Click a video to play it here.
More on Enamor.
Funding Insights of Enamor
Enamor has successfully raised a total of $3.5M through 1 strategic funding round. The most recent funding activity was a Seed round of $3.5 million completed in June 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.5M
- Total Rounds 1
- Last Round Seed — $3.5M
- First Round $3.5M
(Jun 2012)
- Investors Count 2
All 1 funding rounds of Enamor with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2012 | $3.5M | Seed | $19.6M | India Alternatives, Faering Capital | – |
| Date | Valuation | Stage |
|---|---|---|
| Jun 2012 | $19.6M | •••••••• |
Last known valuation $19.6M (Jun 2012). 3 investors in total: 3 institutional.
Investors in Enamor
Enamor has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include India Alternatives, Faering Capital and Advent International.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investment firm | 2011 | india-alt.com | Mumbai, India | |
Private equity firm managing investments in Indian sectors. | 2009 | faeringcapital.com | Mumbai, India | |
Private equity firm focused on multiple sectors | adventinternational.com | Sao Paulo, Brazil |
Investor details for Enamor
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Board of directors of Gokaldas Intimatewear Private Limited (Enamor)
Gokaldas Intimatewear Private Limited is the primary company behind Enamor. The boards of the 2 registered companies of Enamor currently have 8 directors; the longest-serving is Shweta Jalan, appointed in 2017. 34 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Shweta Jalan DIN 00291675 | Director | 20 Sep 2017 | 9 yrs 1 mo | Modenik Lifestyle Private Limited |
| Girish Shrikrishna Paranjape DIN 02172725 | Director | 20 Sep 2017 | 9 yrs 1 mo | Modenik Lifestyle Private Limited |
| Shantanu Maharaj Khosla DIN 00059877 | Director | 20 Sep 2017 | 9 yrs 1 mo | Modenik Lifestyle Private Limited |
| Shekhar Tewari DIN 02816712 | Director | 13 Sep 2019 | 7 yrs 1 mo | Gokaldas Intimatewear Private Limited, Modenik Lifestyle Private Limited |
| Pankaj Patwari DIN 08206620 | Director | 16 Sep 2019 | 7 yrs 1 mo | Gokaldas Intimatewear Private Limited |
| Sahil Dilip Dalal DIN 07350808 | Director | 16 Sep 2019 | 7 yrs 1 mo | Gokaldas Intimatewear Private Limited, Modenik Lifestyle Private Limited |
| Manish Daga DIN 06721480 | CFO | 01 Jul 2023 | 3 yrs 4 mo | Modenik Lifestyle Private Limited |
| Vaidyanathan Viswanathan Lalgudi DIN 09632201 | Whole-time director | 12 Jul 2024 | 2 yrs 3 mo | Modenik Lifestyle Private Limited |
People of Enamor
5 people are tracked at Enamor (4 in leadership, 1 in team); the tracked headcount is 1,206.
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
| Co-Founder & Director | Leadership | |
Sumir Jagadish Hinduja | Co-Founder | Leadership |
| CEO | Leadership | |
Vikas Jaiswal | Business Development Manager | Team |
Complete people profiles for Enamor
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Financials of Enamor
Figures of Gokaldas Intimatewear Private Limited, the primary company behind Enamor, for FY 2020. Revenue was ₹201 Cr (+4% year on year). Net loss was -₹1.32 Cr (-1% margin). EBITDA was ₹14.84 Cr (7% margin). Revenue has grown at a compounded annual rate of +16% over three years and +12% over five years.
- ₹201 CrRevenue · FY 2020 · +4% YoY
- -₹1.32 CrNet loss · -1% margin
- ₹14.84 CrEBITDA · 7% margin
- ₹30.52 CrPaid-up capital
- 1,206Employees (provident fund records)
- +16%Revenue CAGR, 3 years
- +12%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Gokaldas Intimatewear Private Limited are on its company page.
Detailed financial statements for Enamor
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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- Downloads
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Timeline of Enamor
4 dated milestones of Enamor across 16 years, from founding to its latest funding, stage changes and deals.
- Founded Enamor is founded.
- Funding First funding round of $3.5M.
- Milestone Reaches Minicorn status.
- Exit Acquired by Advent International.
Competitors of Enamor
Enamor has 3 listed competitors in our database, 3 of them funded. They include Hopscotch, Bewakoof and Styched.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| hopscotch.in | 2012 | Thane, India | $71M | 109 | Apparel and accessories for children are provided online. | |
| bewakoof.com | 2011 | Mumbai, India | $39.49M | 161 | Multi-category fashion products are sold by an internet-first brand. | |
| styched.in | 2019 | Bengaluru, India | $925,098 | Multi-category fashion for men and women is offered online. |
Detailed competitors of Enamor
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Enamor
The website of Enamor (enamor.co.in) receives about 89.8K visits a month.
- Monthly visits89.8K
▼ 6.1% vs previous month
Websites whose visitors overlap most with Enamor. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| zivame.com | 100% | 630.8K | #67,304 | View details | |
| lovableindia.in | 65% | 13.5K | #1,858,197 | View details | |
| lasenza.com | 53% | 563.5K | #61,226 | View details | |
| clovia.com | 53% | 1.3M | #35,424 | View details | |
| shyaway.com | 51% | 697.3K | #48,694 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 9 similar websites and full traffic analytics for Enamor
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 9 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Fashion & Lifestyle E-Commerce
3 companies that operate in the same segment as Enamor (Fashion & Lifestyle E-Commerce) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 639.15 M | 1,031 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 144.58 M | USD 32.66 M | 711 |
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Related news about Enamor
Complete news archive for Enamor
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Frequently Asked Questions about Enamor
Enamor was founded in 2003 and raised its 1st funding round 9 years after it was founded.
Enamor is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Shekhar Tewari is the CEO of Enamor, as recorded in our data.
Enamor is a funded company, having raised a total of $3.5M across 1 funding round to date. The company's 1st funding round was a Seed of $3.5M, raised on Jun 2012.
Enamor has 1,206 employees.
The primary company behind Enamor, Gokaldas Intimatewear Private Limited, reported revenue of ₹201 Cr for FY 2020, up 4% year on year.
Enamor is established as an online retailer specializing in lingerie and activewear for women. A wide range of products, including bras, panties, and athleisure wear, are offered to cater to everyday needs and special occasions. The focus is placed on comfort, support, and style across various categories. Solutions are provided for diverse sectors such as daily wear, sports, and bridal needs. Innovation in fabric and design is emphasized to enhance customer experience.
Enamor offers Bras, Panties, and Athleisure.
Enamor has 3 investors. Key investors include India Alternatives, Faering Capital, and Advent International.
The valuation of Enamor is $19.6M as of Jun 2012.
Enamor is associated with 2 legal entities: Gokaldas Intimatewear Private Limited, Modenik Lifestyle Private Limited.