Adtech solutions are delivered by Equativ through unified brand operations.
Annual revenue - Latest available
Total funding - 2 rounds
Employees - Tracked headcount
Investors 3 Known backers
Products 3 Services tracked
Competitors 10 Brand Intelligence

About Equativ

Equativ is a company based in Paris (France) was acquired by Capital Croissance in January 2021. Equativ has completed 2 acquisitions, including Kamino Retail and Sharethrough. Equativ offers products and services including SSP, AdServer, and Curation. Equativ operates in a competitive market with competitors including PubMatic, Sovrn, Sonobi, Sharethrough and Magnite, among others.

  • Headquarter Paris, France
  • Sectors
    Media & Entertainment
  • Phone
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  • Website
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  • Social
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Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Key Metrics
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Products & Services of Equativ

Equativ offers a comprehensive portfolio of products and services, including SSP, AdServer, and Curation.

Product name locked
Category locked
Primary

Platform for publishers to sell ad inventory programmatically and manage deals

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Tool for serving and optimizing ads across digital formats

Product name locked
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System for efficient audience targeting and deal management

People of Equativ

Headcount 200-500
Employee Profiles 120
Employee Profiles
People
Emeline Decrouy Nguyen
Head Of Procurement
People
Swetha Kondur
ISMS Manager
People
Irina Janys
Director, Demand Partnerships
People
Amal M.
Product Manager Addressability

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Funding Insights of Equativ

Investors in Equativ

Equativ has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Bridgepoint Capital, Capital Croissance and T Capital.

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Venture Fund
Investor Description Founded Year Domain Location
Middle-market businesses up to €1 billion are acquired pan-Europe.
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Capital Croissance is engaged in venture and growth capital investment.
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Investor details for Equativ

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  • Investor domains
  • Investor locations
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  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Equativ

Equativ has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Kamino Retail and Sharethrough.

Investments
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Investment portfolio details for Equativ

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  • Portfolio identities
  • Transaction dates
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Acquisitions
Company Name Description Domain Location Founded Year Amount
Retail media monetization platform
Locked Locked 2023 Locked
Ad network software is offered to connect advertisers and publishers.
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Complete acquisition details for Equativ

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  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

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Financial Statements - Equativ

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Detailed financials for Equativ

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Equativ Comparisons

Equativ Primary company
Description
Adtech solutions are delivered by Equativ through unified br...
Location
Paris, France
Founded Year
-
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Equativ

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Competitors of Equativ

Equativ operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as PubMatic, Sovrn, Sonobi, Sharethrough and Magnite, among others.

Company Name Domain Founded year HQ Location Description
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SSP software is offered to publishers for ad inventory sales.
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Platform offering SSP solution
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Premium programmatic advertising solutions are provided for publishers and advertisers.
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Ad network software is offered to connect advertisers and publishers.
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SSP software is provided for publishers' content monetization across screens.
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Native video ads are delivered via programmatic supply-side platform.
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Detailed competitors of Equativ

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  • Domains and locations
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Latest news on Equativ

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Complete news archive for Equativ

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Frequently Asked Questions about Equativ

Equativ is headquartered in Paris, France.

Equativ has been established as a unified entity from the merger of Smart, DynAdmic, and LiquidM. Operations in the adtech sector are conducted from headquarters in Paris, France, with the domain equativ.com supporting digital activities. Integrated advertising technologies and services are managed across global markets, focusing on streamlined ad delivery and data-driven platforms without specified founding details available.

Equativ's top competitors include PubMatic, Sovrn and Sharethrough.

Equativ offers SSP, AdServer, and Curation.

Equativ has made 2 acquisitions, including Kamino Retail, and Sharethrough.

Equativ has 3 investors. Key investors include Bridgepoint Capital, Capital Croissance, and T Capital.

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