Equativ
About Equativ
Equativ is a company based in Paris (France) was acquired by Capital Croissance in January 2021. Equativ has completed 2 acquisitions, including Kamino Retail and Sharethrough. Equativ offers products and services including SSP, AdServer, and Curation. Equativ operates in a competitive market with competitors including PubMatic, Sovrn, Sonobi, Sharethrough and Magnite, among others.
- Headquarter Paris, France
- SectorsMedia & Entertainment
- Website category Business and Consumer Services · Online Marketing
- Website equativ.com
- Social LinkedIn X Facebook YouTube
- Acquired by Capital Croissance (Jan 2021)
- InvestorsBridgepoint Capital
& 2 more
- Investments & AcquisitionsKamino Retail
& 1 more
- Acquired byCapital Croissance
(Jan 2021)
Products & Services of Equativ
Equativ offers a comprehensive portfolio of products and services, including SSP, AdServer, and Curation.
Platform for publishers to sell ad inventory programmatically and manage deals
Tool for serving and optimizing ads across digital formats
System for efficient audience targeting and deal management
Apps and channels of Equativ
its YouTube channel Equativ has 597 subscribers and 30 videos.
Videos from Equativ
The most watched videos on Equativ's YouTube channel, Equativ (597 subscribers). Click a video to play it here.
More on Equativ.
Funding Insights of Equativ
- Total Rounds 2
- Investors Count 2
All 2 funding rounds of Equativ with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2024 | – | Seed | – | – | |
| Feb 2023 | – | Private Equity Round | – | Bridgepoint Capital | – |
3 investors in total: 3 institutional.
Investors in Equativ
Equativ has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Bridgepoint Capital, Capital Croissance and T Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Middle-market businesses up to €1 billion are acquired pan-Europe. | 1984 | bridgepoint.eu | Frankfurt, Germany | |
Capital Croissance is engaged in venture and growth capital investment. | 2019 | capitalcroissance.fr | Paris, France | |
- | – | t.capital | - |
Investor details for Equativ
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Equativ
120 people are tracked at Equativ (62 in leadership, 58 in team).
| Name | Role | Group |
|---|---|---|
Emeline Decrouy Nguyen | Head Of Procurement | Leadership |
Irina Janys | Director, Demand Partnerships | Leadership |
Arnaud Glaizal | Head Of Products, Supply Side | Leadership |
Jack Edmonds | VP Partnerships EMEA | Leadership |
Evelyne Deschamps | Senior People Business Partner | Leadership |
Anna Gin | ATV Commercial Development Partnership Director | Leadership |
Jm Provencher | Head Of Creative Enhancement And Addressability Products | Leadership |
Alexandra Doll | Director Programmatic & Partnerships DACH | Leadership |
Joe McDonough | Sr. Director, Supply & Curation Partnerships | Leadership |
Arnaud Créput | Chief Executive Officer | Leadership |
Lauralyn Lamarche | Senior Director, Brand Marketing | Leadership |
Ben Skinazi | Chief Marketing Officer | Leadership |
Maximilian Weigel | Managing Director DACH & CEE | Leadership |
Christopher Cifarelli | Senior Director, CTV Partnerships, North America | Leadership |
David Mwila | Ctv, Partnerships Director | Leadership |
Audrey Louis | Head Of Media Operations | Leadership |
Ali Wendroff | Vice President, Global Demand Partnerships | Leadership |
Grégory Cornuz | Chief Product Officer | Leadership |
Jean-Christophe Peube | Chief Operations Officer (coo) | Leadership |
Lucie Laurendon | Product Marketing Director | Leadership |
100 more people are available in the full profile.
Complete people profiles for Equativ
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Equativ
Equativ has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Kamino Retail and Sharethrough.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Retail media monetization platform | kaminoretail.com | Chauconin Neufmontiers, France | 2023 | Sep 2024 | •••• | |
Ad network software is offered to connect advertisers and publishers. | sharethrough.com | Montreal, Canada | 2008 | Jun 2024 | •••• |
Complete acquisition details for Equativ
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Equativ
5 dated milestones of Equativ across 3 years, from founding to its latest funding, stage changes and deals.
- Exit Acquired by Capital Croissance.
- Funding First funding round.
- Funding Latest funding round, Seed,.
- Acquisition Acquires Sharethrough.
- Acquisition Acquires Kamino Retail.
Competitors of Equativ
Equativ operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as PubMatic, Sovrn, Sonobi, Sharethrough and Magnite, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pubmatic.com | 2006 | Redwood, United States | $31M | 140 | SSP software is offered to publishers for ad inventory sales. | |
| sovrn.com | 2006 | Boulder, United States | $99.85M | 195 | Platform offering SSP solution | |
| sonobi.com | 2011 | New York, United States | $10.4M | 96 | Premium programmatic advertising solutions are provided for publishers and advertisers. | |
| sharethrough.com | 2008 | Montreal, Canada | $61M | 60 | Ad network software is offered to connect advertisers and publishers. | |
| magnite.com | 2011 | Los Angeles, United States | $37M | 911 | SSP software is provided for publishers' content monetization across screens. | |
| unruly.co | 2006 | London, United Kingdom | $25M | 49 | Native video ads are delivered via programmatic supply-side platform. | |
| brightcom.com | 1999 | Herzliya, Israel | $73M | – | Digital ad inventory is monetized across devices by publisher platform. | |
| isocket.com | 2008 | San Francisco, United States | $16.23M | 350 | Programmatic buying of direct, guaranteed display ad inventory is facilitated. | |
| bedrock.com | 1993 | Plano, United States | $110.87M | 602 | Monetization platform for publishers | |
| komli.com | 2006 | Mumbai, India | $97M | 608 | Platform offering SSP software |
Detailed competitors of Equativ
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Equativ
The website of Equativ (equativ.com) receives about 473.5K visits a month and ranks #145,305 among all websites worldwide, #3,849 in Online Marketing.
- Monthly visits473.5K
▲ 8.2% vs previous month
- Unique visitors267.3K
per month
- Global rank#145,305
among all websites
- Category rank#3,849
Business and Consumer Services · Online Marketing
- Bounce rate68%
- Pages per visit1.3
- Average visit24 sec
- DevicesDesktop 8% · Mobile 92%
Websites whose visitors overlap most with Equativ. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| simpleviewinc.com | 100% | 351.9K | #177,380 | View details | |
| ladder.io | 100% | – | #893,299 | View details | |
mannixmarketing.com | mannixmarketing.com | 100% | – | #1,923,241 | – |
| acquia.com | 96% | 256.4K | #137,155 | View details | |
| adkernel.com | 95% | – | – | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Equativ
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Equativ
Complete news archive for Equativ
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Equativ
10 companies that operate in the same segment as Equativ (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 1,074 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.29 B | – | – | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Equativ
Equativ is headquartered in Paris, France.
Equativ has been established as a unified entity from the merger of Smart, DynAdmic, and LiquidM. Operations in the adtech sector are conducted from headquarters in Paris, France, with the domain equativ.com supporting digital activities. Integrated advertising technologies and services are managed across global markets, focusing on streamlined ad delivery and data-driven platforms without specified founding details available.
Equativ's top competitors include PubMatic, Sovrn and Sharethrough.
Equativ offers SSP, AdServer, and Curation.
Equativ has made 2 acquisitions, including Kamino Retail, and Sharethrough.
Equativ has 3 investors. Key investors include Bridgepoint Capital, Capital Croissance, and T Capital.
Yes. Equativ was acquired by Capital Croissance in January 2021.
The website of Equativ receives about 473 thousand visits a month and ranks #145,305 among all websites worldwide.