About Exercise.com
Exercise.com is a company based in Seattle (United States) founded in 2010 was acquired by Daxko in October 2025.. Exercise.com has raised $1.99 million across 2 funding rounds from investors including Daxko. Exercise.com offers products and services including Gym Management Software, Workout Plan Creator, Payment Processing, and Marketing CRM. Exercise.com operates in a competitive market with competitors including IFit, Zwift, Fitterfly, Kaia Health and Keleya, among others.
- Headquarter Seattle, United States
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Sectors
Healthcare
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Email
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Phone
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Website
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Social
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Products & Services of Exercise.com
Exercise.com offers a comprehensive portfolio of products and services, including Gym Management Software, Workout Plan Creator, Payment Processing, and Marketing CRM. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for managing gym bookings and member interactions
Tool for designing and sharing workout plans online
System for handling payments and ecommerce transactions
Software for leads management and client communications
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Funding Insights of Exercise.com
Exercise.com has successfully raised a total of $1.99M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $251.45 thousand completed in March 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Seed — $251,449
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First Round
First Round
(12 May 2010)
- Investors Count Investors Count
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Mar, 2012 | Amount | Seed - Exercise.com | Valuation |
investors |
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| May, 2010 | Amount | Seed - Exercise.com | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Exercise.com
Exercise.com has secured backing from 1 investor. Prominent investors backing the company include Daxko. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Cloud-based solutions are delivered for nonprofit organizations' operations.
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by Exercise.com
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Exercise.com
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Exercise.Com Comparisons
Competitors of Exercise.com
Exercise.com operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as IFit, Zwift, Fitterfly, Kaia Health and Keleya, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Smart interactive fitness equipment and training services are provided.
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Gamified indoor cycling training is delivered via an app-based platform.
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A mobile app is offered for managing multiple chronic diseases.
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Provider of digital musculoskeletal pain management solutions
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App offering exercise and yoga plans for pregnant women
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Provider of gamified health and wellness programs
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| Company Name | Domain | Founded year | HQ Location | Description |
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Exercise.com
When was Exercise.com founded?
Exercise.com was founded in 2010.
Where is Exercise.com located?
Exercise.com is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.
Is Exercise.com a funded company?
Exercise.com is a funded company, having raised a total of $1.99M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1.74M, raised on May 12, 2010.
What does Exercise.com do?
Exercise.com was founded in 2010 in Seattle, United States, within the fitness technology sector. A cloud-based platform is operated to allow users to log workouts and receive automated progress tracking. Various workout options are offered to streamline the logging process, along with guidance on proper exercise forms. Insights into user performance are generated from logged data. The application is available on iOS and Android devices.
Who are the top competitors of Exercise.com?
Exercise.com's top competitors include IFit, Fitterfly and Kaia Health.
What products or services does Exercise.com offer?
Exercise.com offers Gym Management Software, Workout Plan Creator, Payment Processing, and Marketing CRM.
Who are Exercise.com's investors?
Exercise.com has 1 investor. Key investors include Daxko.
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