About Exercise.com
Exercise.com is a Healthcare company based in Seattle (United States) founded in 2010, and was acquired by Daxko in October 2025. Cloud-based workout logging, tracking, and planning are enabled for users. Exercise.com has raised $1.99 million across 2 funding rounds from investors including Daxko. Its website exercise.com draws about 141 thousand monthly visits. Exercise.com offers products and services including Gym Management Software, Workout Plan Creator, Payment Processing, and Marketing CRM. Its focus areas include HealthTech, Fitness & Wellness Tech, Physical Fitness and Fitness and Diet Training Apps. Its competitors include IFit, Zwift and Kaia Health; 3 of its 3 listed competitors have raised funding.
Company details
Exercise.com was founded in 2010 in Seattle, United States, within the fitness technology sector. A cloud-based platform is operated to allow users to log workouts and receive automated progress tracking. Various workout options are offered to streamline the logging process, along with guidance on proper exercise forms. Insights into user performance are generated from logged data. The application is available on iOS and Android devices.
Products & Services of Exercise.com
Exercise.com offers a comprehensive portfolio of products and services, including Gym Management Software, Workout Plan Creator, Payment Processing, and Marketing CRM.
Platform for managing gym bookings and member interactions
Tool for designing and sharing workout plans online
System for handling payments and ecommerce transactions
Software for leads management and client communications
Apps and channels of Exercise.com
Exercise.com publishes 2 mobile apps with over 10K+ downloads; its YouTube channel Exercise.com has 540 subscribers and 30 videos.
Videos from Exercise.com
The most watched videos on Exercise.com's YouTube channel, Exercise.com (540 subscribers). Click a video to play it here.
More on Exercise.com.
Funding Insights of Exercise.com
Exercise.com has successfully raised a total of $1.99M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $251.45 thousand completed in March 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.99M
- Total Rounds 2
- Last Round Seed — $251,449
- First Round $1.74M
(May 2010)
All 2 funding rounds of Exercise.com with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2012 | $251,449 | Seed | – | – | – |
| May 2010 | $1.74M | Seed | – | – | – |
1 investors in total: 1 institutional.
Investors in Exercise.com
Exercise.com has secured backing from 1 investor. Prominent investors backing the company include Daxko.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Cloud-based solutions are delivered for nonprofit organizations' operations. | 1998 | daxko.com | Birmingham, United States |
Investor details for Exercise.com
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Exercise.com
9 people are tracked at Exercise.com (4 in leadership, 5 in team).
| Name | Role | Group |
|---|---|---|
John Gadbois | Chief Technology Officer | Leadership |
Joel VanderPol | Chief Revenue Officer (cro) | Leadership |
Joel Ohman | CEO | Leadership |
Rebecca Fields | Director Of Customer Support And Implementation | Leadership |
Julia Layne Yancey | Account Manager, Customer Success | Team |
Shonan Hendre | Full Stack Engineer | Team |
Ben Clum | Web Developer | Team |
Abigail Sexton | Client Success Manager | Team |
Sage Passarelli | Implementation Manager | Team |
Complete people profiles for Exercise.com
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Exercise.com
4 dated milestones of Exercise.com across 15 years, from founding to its latest funding, stage changes and deals.
- Founded Exercise.com is founded.
- Funding First funding round of $1.7M.
- Funding Latest funding round, Seed, of $251K.
- Exit Acquired by Daxko.
Competitors of Exercise.com
Exercise.com has 3 listed competitors in our database, 3 of them funded. They include IFit, Zwift and Kaia Health.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ifit.com | 1977 | Logan, United States | $755M | Smart interactive fitness equipment and training services are provided. | ||
| zwift.com | 2014 | Long Beach, United States | $620M | 316 | Gamified indoor cycling training is delivered via an app-based platform. | |
| kaiahealth.com | 2016 | New York, United States | $119.06M | 43 | Provider of digital musculoskeletal pain management solutions |
Detailed competitors of Exercise.com
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Exercise.com
The website of Exercise.com (exercise.com) receives about 141.2K visits a month and ranks #309,170 among all websites worldwide, #10,796 in Nutrition Diets and Fitness.
- Monthly visits141.2K
▼ 0.9% vs previous month
- Unique visitors64.2K
per month
- Global rank#309,170
among all websites
- Category rank#10,796
Health · Nutrition Diets and Fitness
- Bounce rate43%
- Pages per visit1.9
- Average visit36 sec
- DevicesDesktop 28% · Mobile 72%
Websites whose visitors overlap most with Exercise.com. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
menshealth.com | menshealth.com | 100% | #3,657 | – | |
fitness.com | fitness.com | 91% | #815,211 | – | |
| acefitness.org | 85% | #75,122 | View details | ||
dietitian.com | dietitian.com | 83% | #11,933,173 | – | |
| freetrainers.com | 83% | 12K | #1,996,639 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Exercise.com
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Fitness & Wellness Platforms
3 companies that operate in the same segment as Exercise.com (Fitness & Wellness Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Smart fitness equipment and streaming platforms are provided. | 2011 | New York, New York, United States | USD 995.53 M | USD 2.45 B | 2,894 | |
Fitness class memberships are offered across various gyms and studios. | 2013 | New York, New York, United States | USD 550 M | 969 | ||
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 180 M | 999 |
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Related news about Exercise.Com
Complete news archive for Exercise.com
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- Full article archive
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- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Exercise.com
Exercise.com was founded in 2010.
Exercise.com is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.
Exercise.com is a funded company, having raised a total of $1.99M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1.74M, raised on May 2010.
Exercise.com was founded in 2010 in Seattle, United States, within the fitness technology sector. A cloud-based platform is operated to allow users to log workouts and receive automated progress tracking. Various workout options are offered to streamline the logging process, along with guidance on proper exercise forms. Insights into user performance are generated from logged data. The application is available on iOS and Android devices.
Exercise.com's top competitors include IFit, Kaia Health and Zwift.
Exercise.com offers Gym Management Software, Workout Plan Creator, Payment Processing, and Marketing CRM.
Exercise.com has 1 investor. Key investors include Daxko.
Yes. Exercise.com was acquired by Daxko in October 2025.
Yes. Exercise.com publishes Exercise.com and 1 more app, with over 10,000 downloads.
The website of Exercise.com receives about 141 thousand visits a month and ranks #309,170 among all websites worldwide.