Exercise.com

Seattle, United States Founded: 2010 • Age: 16 yrs Acquired By Daxko
Cloud-based workout logging, tracking, and planning are enabled for users.
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About Exercise.com

Exercise.com is a company based in Seattle (United States) founded in 2010 was acquired by Daxko in October 2025.. Exercise.com has raised $1.99 million across 2 funding rounds from investors including Daxko. Exercise.com offers products and services including Gym Management Software, Workout Plan Creator, Payment Processing, and Marketing CRM. Exercise.com operates in a competitive market with competitors including IFit, Zwift, Fitterfly, Kaia Health and Keleya, among others.

  • Headquarter Seattle, United States
  • Sectors
    Healthcare
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Healthcare → Health Technology & Digital Health
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $1.99 M (USD)

    in 2 rounds

  • Latest Funding Round
    $251.45 K (USD), Seed

    Mar 26, 2012

  • Investors
  • Employee Count
    Employee Count
  • Acquired by
    Daxko

    (Oct 23, 2025)

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Products & Services of Exercise.com

Exercise.com offers a comprehensive portfolio of products and services, including Gym Management Software, Workout Plan Creator, Payment Processing, and Marketing CRM. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Platform for managing gym bookings and member interactions

Tool for designing and sharing workout plans online

System for handling payments and ecommerce transactions

Software for leads management and client communications

People of Exercise.com
Headcount 10-50
Employee Profiles 9
Employee Profiles
People
Julia Layne Yancey
Account Manager, Customer Success
People
John Gadbois
Chief Technology Officer
People
Shonan Hendre
Full Stack Engineer
People
Joel VanderPol
Chief Revenue Officer (cro)

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Funding Insights of Exercise.com

Exercise.com has successfully raised a total of $1.99M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $251.45 thousand completed in March 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Seed — $251,449
  • First Round

    (12 May 2010)

  • Investors Count
Date Amount Transaction Name Valuation Lead Investors Investors
Mar, 2012 Amount Seed - Exercise.com Valuation

investors

May, 2010 Amount Seed - Exercise.com Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Exercise.com

Exercise.com has secured backing from 1 investor. Prominent investors backing the company include Daxko. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Investor Description Founded Year Domain Location
Cloud-based solutions are delivered for nonprofit organizations' operations.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Exercise.com

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Exercise.com

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Exercise.Com Comparisons

Employees
+
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Competitors of Exercise.com

Exercise.com operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as IFit, Zwift, Fitterfly, Kaia Health and Keleya, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Smart interactive fitness equipment and training services are provided.
domain founded_year HQ Location
Gamified indoor cycling training is delivered via an app-based platform.
domain founded_year HQ Location
A mobile app is offered for managing multiple chronic diseases.
domain founded_year HQ Location
Provider of digital musculoskeletal pain management solutions
domain founded_year HQ Location
App offering exercise and yoga plans for pregnant women
domain founded_year HQ Location
Provider of gamified health and wellness programs
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Exercise.Com

Frequently Asked Questions about Exercise.com

When was Exercise.com founded?

Exercise.com was founded in 2010.

Where is Exercise.com located?

Exercise.com is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.

Is Exercise.com a funded company?

Exercise.com is a funded company, having raised a total of $1.99M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1.74M, raised on May 12, 2010.

What does Exercise.com do?

Exercise.com was founded in 2010 in Seattle, United States, within the fitness technology sector. A cloud-based platform is operated to allow users to log workouts and receive automated progress tracking. Various workout options are offered to streamline the logging process, along with guidance on proper exercise forms. Insights into user performance are generated from logged data. The application is available on iOS and Android devices.

Who are the top competitors of Exercise.com?

Exercise.com's top competitors include IFit, Fitterfly and Kaia Health.

What products or services does Exercise.com offer?

Exercise.com offers Gym Management Software, Workout Plan Creator, Payment Processing, and Marketing CRM.

Who are Exercise.com's investors?

Exercise.com has 1 investor. Key investors include Daxko.

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