About Feedback Loop
Feedback Loop is a Technology company based in New York (United States) founded in 2014, and was acquired by Disqo in May 2022. Consumer feedback is gathered through cloud-based platform for product teams. Feedback Loop has raised $31.94 million across 4 funding rounds from investors including Disqo, Crosslink Capital and Spider Capital. Its chief executive, as recorded, is Rob Holland. Its focus areas include Enterprise Applications, Product Management Tools, Product Feedback and User Feedback. Its competitors include User Testing, dscout and Earnest Analytics; 3 of its 3 listed competitors have raised funding.
Company details
Feedback Loop was established in 2014 in New York, United States, as a cloud-based platform in the consumer insights sector. Roadmaps are validated and features prioritized by product managers using the service. Decisions are informed by customer insights for researchers. Operations focus on enabling data-driven choices within product development teams across the United States.
- Headquarters New York, United States
- Stage Acquired
- SectorsTechnology
- Email••••••••
- Phone•••• ••••
- Website feedbackloop.com
- Social LinkedIn X Facebook
- Acquired by Disqo (May 2022)
Funding Insights of Feedback Loop
Feedback Loop has successfully raised a total of $31.94M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $14 million completed in March 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $31.94M
- Total Rounds 4
- Last Round Series A — $14M
- First Round $1.64M
(Apr 2016)
- Investors Count 4
All 4 funding rounds of Feedback Loop with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2021 | $14M | Series A | – | Crosslink Capital | |
| Feb 2021 | $6.3M | Series A | – | – | – |
| Feb 2018 | $10M | Series A | – | – | |
| Apr 2016 | $1.64M | Seed | – | – | – |
5 investors in total: 5 institutional.
Investors in Feedback Loop
Feedback Loop has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include Disqo, Crosslink Capital and Spider Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital is invested in various sectors by Crosslink Capital. | crosslinkcapital.com | San Francisco, United States | ||
Venture capital firm focused on SaaS companies | spidercapital.com | San Francisco, United States | ||
Tech-focused VC firm funding companies in the US | calibratevc.com | Pasadena, United States | ||
Venture capital fund investing in early-stage tech startups | cendanacapital.com | San Francisco, United States | ||
Market research and data analytics services are provided globally. | 2014 | disqo.com | Los Angeles, United States |
Investor details for Feedback Loop
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People of Feedback Loop
130 people are tracked at Feedback Loop (44 in leadership, 86 in team).
| Name | Role | Group |
|---|---|---|
Rob Holland | CEO | Leadership |
Scott Henderson | CFO | Leadership |
Gus Peña | Director, Client Development | Leadership |
Talia Green | Vice President Of Sales, Ad Measurement | Leadership |
Lauren Clark | VP Of Sales Ad Measurement | Leadership |
Armen Adjemian | Co-Founder & CEO | Leadership |
Claudia Flores | Vice President Of People Operations | Leadership |
Drew Kutcharian | Co-Founder & CTO | Leadership |
Armen Petrosian | Co-Founder & Chief Growth Officer | Leadership |
Steve Sands | Director Of Accounting | Leadership |
Tim Bellagamba | Ad Measurement - Insights Director, Customer Success | Leadership |
Brian Hutton | Insights Director, Customer Success (brand Lift Ad Measurement) | Leadership |
Jenna Papesh | Head Of Growth, Acquisition | Leadership |
David Karp | Chief Customer Officer | Leadership |
Nicholas Josephs | Director Of Fp&a | Leadership |
Howard M. | Vice President, Client Development | Leadership |
Joel Schmaltz | Sr. Director Of Client Development | Leadership |
Karen Hung | Sr. Director, ROD Customer Success | Leadership |
Lindsey Mattox | Technical Project Director, Team Lead | Leadership |
John Farrar | Vice President Ad Measurement Sales | Leadership |
110 more people are available in the full profile.
Complete people profiles for Feedback Loop
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Timeline of Feedback Loop
4 dated milestones of Feedback Loop across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Feedback Loop is founded.
- Funding First funding round of $1.6M.
- Funding Latest funding round, Series A, of $14.0M.
- Exit Acquired by Disqo.
Competitors of Feedback Loop
Feedback Loop has 3 listed competitors in our database, 3 of them funded. They include User Testing, dscout and Earnest Analytics.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| usertesting.com | 2007 | San Francisco, United States | $148.5M | 557 | Automated usability testing and feedback for mobile experiences is provided. | |
| dscout.com | 2011 | Chicago, United States | $81.05M | 127 | User feedback is gathered via cloud-based web and mobile platforms. | |
| earnestanalytics.com | 2012 | New York, United States | $33.5M | Consumer intelligence data is analyzed via an online research platform. |
Detailed competitors of Feedback Loop
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Top companies in Collaboration & Community Tools
3 companies that operate in the same segment as Feedback Loop (Collaboration & Community Tools) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
AI powered customer experience management software | 2001 | Pleasanton, California, United States | USD 344.39 M | USD 477.22 M | 5,437 |
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Related news about Feedback Loop
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Frequently Asked Questions about Feedback Loop
Feedback Loop was founded in 2014 and raised its 1st funding round 2 years after it was founded.
Feedback Loop is headquartered in New York, United States. It is registered at New York, New York, United States.
Rob Holland is the CEO of Feedback Loop, as recorded in our data.
Feedback Loop is a funded company, having raised a total of $31.94M across 4 funding rounds to date. The company's 1st funding round was a Seed of $1.64M, raised on Apr 2016.
Feedback Loop was established in 2014 in New York, United States, as a cloud-based platform in the consumer insights sector. Roadmaps are validated and features prioritized by product managers using the service. Decisions are informed by customer insights for researchers. Operations focus on enabling data-driven choices within product development teams across the United States.
Feedback Loop's top competitors include User Testing, Earnest Analytics and dscout.
Feedback Loop has 5 investors. Key investors include Disqo, Crosslink Capital, Spider Capital, Calibrate Ventures, and Cendana Capital.
Yes. Feedback Loop was acquired by Disqo in May 2022.