About Fox Racing
Fox Racing is a Retail company based in Irvine (United States) founded in 1974 by Geoffrey Fox, and was acquired by Vista Outdoor in July 2022. Internet-first sportswear apparel for men and women is offered. It operates on a Direct-to-Consumer (D2C) and Reseller / Distribution model in Retail, Transportation, Automotive & Logistics, and Consumer sectors. Its website foxracing.com draws about 419 thousand monthly visits. Fox Racing offers products and services including Moto Helmets, MTB Helmets, and Casual Clothing. Its focus areas include Consumer Goods, Sporting Goods and Motorsports and Cycling Gear. Its legal entity is Fox Racing, Inc. Its competitors include Vuori, Nobull and Stio; 3 of its 3 listed competitors have raised funding.
Company details
Fox Racing is established as a provider of high-performance gear for motocross and mountain biking. Products including helmets, jerseys, pants, and protective equipment are offered for both sports. Casual clothing and accessories are also provided to a broader audience. The company serves enthusiasts and professionals in motorsports and cycling sectors with specialized solutions. Distribution is managed through direct-to-consumer channels and reseller networks globally.
- Headquarters Irvine, United States
- Founders Geoffrey Fox
- Stage Acquired
- SectorsRetailTransportation, Automotive & Logistics Consumer
- Website category Sports
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website foxracing.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Vista Outdoor (Jul 2022)
- Legal Name Fox Racing, Inc.
- Latest Funding Round$95M (USD), Debt – Conventional
May 2021
- InvestorsVista Outdoor
& 2 more
- Acquired by
Products & Services of Fox Racing
Fox Racing offers a comprehensive portfolio of products and services, including Moto Helmets, MTB Helmets, and Casual Clothing.
Protective helmets for motocross and dirt bike riders.
Helmets designed for mountain biking safety and performance.
Casual wear including shirts, shorts, and hoodies offered.
Apps and channels of Fox Racing
its YouTube channel Jackson Goldstone has 50.4K subscribers and 20 videos.
Videos from Fox Racing
The most watched videos on Fox Racing's YouTube channel, Jackson Goldstone (50.4K subscribers). Click a video to play it here.
More on Jackson Goldstone.
Funding Insights of Fox Racing
- Total Rounds 1
- Last Round Debt – Conventional β $95M
- First Round $95M
(May 2021)
- Investors Count 1
All 1 funding rounds of Fox Racing with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2021 | $95M | Debt – Conventional | β | β |
3 investors in total: 3 institutional.
Investors in Fox Racing
Fox Racing has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include Vista Outdoor, Wingspire Capital and Altamont Capital Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity firm investing in lower-middle market companies across Industrials, Business Services, Financial Services, and Franchising & Multi-Unit sectors. | altamontcapital.com | |||
Provides customized loans and financing to middle market firms worldwide. | 2019 | wingspirecapital.com | Alpharetta, United States | |
Manufacturer of consumer products for outdoor sports and recreational activities | 2015 | vistaoutdoor.com | Anoka, United States |
Investor details for Fox Racing
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Fox Racing
1 people are tracked at Fox Racing (1 in leadership).
| Name | Role | Group |
|---|---|---|
Geoffrey Fox | Founder | Leadership |
Complete people profiles for Fox Racing
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Fox Racing
4 dated milestones of Fox Racing across 48 years, from founding to its latest funding, stage changes and deals.
- Founded Fox Racing is founded.
- Exit Acquired by Altamont Capital Partners.
- Funding First funding round of $95.0M.
- Exit Acquired by Vista Outdoor.
Competitors of Fox Racing
Fox Racing has 3 listed competitors in our database, 3 of them funded. They include Vuori, Nobull and Stio.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| vuoriclothing.com | 2015 | Encinitas, United States | $1.27B | 186 | Internet first brand offering multi category sports wear for men and women | |
| nobullproject.com | 2014 | Boston, United States | $32M | 72 | Fashion accessories and apparel are offered for weightlifters and trainers. | |
| stio.com | 2011 | Wilson, United States | $42.58M | 100 | Sports apparel is retailed online by Stio in various categories. |
Detailed competitors of Fox Racing
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Fox Racing
The website of Fox Racing (foxracing.com) receives about 419.3K visits a month and ranks #96,163 among all websites worldwide, #3,093 in Sports.
- Monthly visits419.3K
▼ 9.6% vs previous month
- Unique visitors226.6K
per month
- Global rank#96,163
among all websites
- Category rank#3,093
Sports · Sports
- Bounce rate45%
- Pages per visit3.3
- Average visit1 min 36 sec
- DevicesDesktop 34% Β· Mobile 66%
Websites whose visitors overlap most with Fox Racing. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
raceface.com | raceface.com | 100% | #255,695 | β | |
| backcountry.com | 92% | 8M | #5,045 | View details | |
| rei.com | 86% | #1,699 | View details | ||
| oakley.com | 86% | 6.6M | #7,183 | View details | |
| motosport.com | 84% | 1.2M | #38,582 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Fox Racing
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Fashion & Lifestyle E-Commerce
2 companies that operate in the same segment as Fox Racing (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | |||
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 |
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Related news about Fox Racing
Complete news archive for Fox Racing
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
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- Brand-specific news history
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Frequently Asked Questions about Fox Racing
Fox Racing was founded in 1974 and raised its 1st funding round 47 years after it was founded.
Fox Racing is headquartered in Irvine, United States. It is registered at Irvine, California, United States.
Fox Racing is established as a provider of high-performance gear for motocross and mountain biking. Products including helmets, jerseys, pants, and protective equipment are offered for both sports. Casual clothing and accessories are also provided to a broader audience. The company serves enthusiasts and professionals in motorsports and cycling sectors with specialized solutions. Distribution is managed through direct-to-consumer channels and reseller networks globally.
Fox Racing offers Moto Helmets, MTB Helmets, and Casual Clothing.
Fox Racing has 3 investors. Key investors include Vista Outdoor, Wingspire Capital, and Altamont Capital Partners.
Fox Racing operates through Fox Racing, Inc..
Yes. Fox Racing was acquired by Vista Outdoor in July 2022.
The website of Fox Racing receives about 419 thousand visits a month and ranks #96,163 among all websites worldwide.

