About Freshpaint
Freshpaint is a Technology company based in San Francisco (United States) founded in 2019 by Steven Fitzsimmons and Michael Malis. Customer data tracking, analytics, and integration platform. Freshpaint has raised $41.85 million across 4 funding rounds from investors including Intel Capital, Y Combinator and Threshold. The company has 66 employees. Its chief executive, as recorded, is Steven Fitzsimmons. Its website freshpaint.io draws about 17 thousand monthly visits. Freshpaint offers products and services including Healthcare Privacy Platform, Web Tracker Manager, BAA Supported Platform, and Event Tracking. Its focus areas include Enterprise Applications, MarketingTech, Marketing Data Platforms and Customer Data Platforms. Its legal entity is PERFALYTICS, INC. Its competitors include Twilio, Acquia and Segment; 3 of its 3 listed competitors have raised funding.
Company details
Freshpaint was founded in 2019 in San Francisco, United States, as a customer data platform focused on tracking, analytics, and integrations. Operations center on enabling website and app integrations for analytics, advertising, email, and data warehousing. User interactions such as page views and clicks are automatically collected from sites or apps. This data is then routed to various marketing and analytics tools for processing.
- Headquarters San Francisco, United States
- Employees 66
- Founders Steven Fitzsimmons, Michael Malis
- SectorsTechnology
- Website freshpaint.io
- Social LinkedIn
- Legal Name Perfalytics, Inc.
- Total Equity Funding$41.85M (USD)
in 4 rounds
- Latest Funding Round$30.7M (USD), Series B
Jul 2024
- InvestorsIntel Capital
& 4 more
- Employee Count66
Products & Services of Freshpaint
Freshpaint offers a comprehensive portfolio of products and services, including Healthcare Privacy Platform, Web Tracker Manager, BAA Supported Platform, and Event Tracking.
Platform for HIPAA-compliant data handling in marketing
Manages web trackers to prevent sensitive data sharing
Supports business agreements for secure data collection
Enables precise tracking while maintaining privacy
Funding Insights of Freshpaint
Freshpaint has successfully raised a total of $41.85M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $30.7 million completed in July 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $41.85M
- Total Rounds 4
- Last Round Series B — $30.7M
- First Round $1.65M
(Aug 2020)
- Investors Count 5
All 4 funding rounds of Freshpaint with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2024 | $30.7M | Series B | – | Threshold | |
| Nov 2022 | $9.5M | Series A | – | Intel Capital | – |
| Nov 2022 | $5M | Debt – Conventional | – | – | – |
| Aug 2020 | $1.65M | Seed | – | Y Combinator | – |
5 investors in total: 5 institutional.
Investors in Freshpaint
Freshpaint has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include Intel Capital, Y Combinator and Threshold.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment in technology startups focusing on compute, AI, and related innovations. | intelcapital.com | |||
Early-stage startups are accelerated via funding and educational programs. | ycombinator.com | Mountain View, United States | ||
Early-stage startups are funded by Threshold VC firm. | threshold.vc | Palo Alto, United States | ||
Seed and early-stage startups are funded by SignalFire. | signalfire.com | San Francisco, United States | ||
Venture capital firm investing in early-stage tech startups focused on data, AI, and cloud technologies. | zeroprime.vc |
Investor details for Freshpaint
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Verified entity values are shown only after access is granted.
People of Freshpaint
25 people are tracked at Freshpaint (9 in leadership, 16 in team); the tracked headcount is 66.
| Name | Role | Group |
|---|---|---|
Steven Fitzsimmons | Co-Founder & CEO | Leadership |
Michael Malis | Co-Founder | Leadership |
Yvette C. | Head Of Event Marketing | Leadership |
James Corr | Head Of Partnerships | Leadership |
Shioban M. Lawler | Head of Sales | Leadership |
Mark Rogers | Director Of Content Marketing | Leadership |
Ray Mina | CMO | Leadership |
Justina Ramoskaite | Head Of Finance And Operations | Leadership |
Dave Twichell | Head Of Marketing | Leadership |
Varun Penamatsa | Senior Digital Marketing Manager, Demand Gen | Team |
Luis Valdez | Sr Enterprise Account Executive | Team |
Dom Baczek | Demand Generation Manager - ABM | Team |
Dayna Liso Malick | Senior Enterprise Account Executive | Team |
Moses Ochola | Senior Strategic Sales Development Rep | Team |
Devin Jackson | Enterprise Account Executive | Team |
Mary Easley | Team Lead, Strategic Enterprise Account Executive | Team |
Jt Ibe | Enterprise Account Executive | Team |
Alex Mazza | GTM Operations Manager | Team |
Derek Sargent | Manager, Sales Development | Team |
Ellen Barrett Sigman | Account Management | Team |
5 more people are available in the full profile.
Complete people profiles for Freshpaint
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Timeline of Freshpaint
3 dated milestones of Freshpaint across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Freshpaint is founded.
- Funding First funding round of $1.6M.
- Funding Latest funding round, Series B, of $30.7M.
Competitors of Freshpaint
Freshpaint has 3 listed competitors in our database, 3 of them funded. They include Twilio, Acquia and Segment.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| twilio.com | 2008 | San Francisco, United States | $239.77M | 231 | Cloud-based omnichannel communication and customer engagement platform is utilized. | |
| acquia.com | 2007 | Boston, United States | $173.5M | 78 | AI powered digital experience and customer data management platform | |
| segment.com | 2011 | San Francisco, United States | $300M | 450 | Customer data is integrated and collected via cloud-based API platform. |
Detailed competitors of Freshpaint
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Freshpaint
The website of Freshpaint (freshpaint.io) receives about 17.4K visits a month.
- Monthly visits17.4K
▲ 13.3% vs previous month
Websites whose visitors overlap most with Freshpaint. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| widgetbook.io | 100% | 10K | #2,101,697 | View details | |
| halock.com | 96% | #1,615,390 | View details | ||
| bluemantis.com | 96% | 11K | #2,274,504 | View details | |
| fuelfinance.me | 96% | 35.3K | #882,921 | View details | |
| paubox.com | 96% | 219.6K | #165,589 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Freshpaint
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as Freshpaint (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Freshpaint
Complete news archive for Freshpaint
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Frequently Asked Questions about Freshpaint
Freshpaint was founded in 2019 and raised its 1st funding round 1 year after it was founded.
Freshpaint is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Steven Fitzsimmons is the CEO of Freshpaint, as recorded in our data. They have also founded this company.
Freshpaint is a funded company, having raised a total of $41.85M across 4 funding rounds to date. The company's 1st funding round was a Seed of $1.65M, raised on Aug 2020.
Freshpaint has 66 employees.
Freshpaint was founded in 2019 in San Francisco, United States, as a customer data platform focused on tracking, analytics, and integrations. Operations center on enabling website and app integrations for analytics, advertising, email, and data warehousing. User interactions such as page views and clicks are automatically collected from sites or apps. This data is then routed to various marketing and analytics tools for processing.
Freshpaint offers Healthcare Privacy Platform, Web Tracker Manager, BAA Supported Platform, and Event Tracking.
Freshpaint has 5 investors. Key investors include Intel Capital, Y Combinator, Threshold, SignalFire, and Zero Prime Ventures.
Freshpaint operates through Perfalytics, Inc..