About Freshpaint
Freshpaint is a company based in San Francisco (United States) founded in 2019 by Steven Fitzsimmons and Michael Malis.. Freshpaint has raised $41.85 million across 4 funding rounds from investors including Intel Capital, Y Combinator and Threshold. The company has 66 employees as of December 31, 2024. Freshpaint offers products and services including Healthcare Privacy Platform, Web Tracker Manager, BAA Supported Platform, and Event Tracking. Freshpaint operates in a competitive market with competitors including Twilio, Capillary Technologies, Acquia, Segment and Hightouch, among others.
- Headquarter San Francisco, United States
- Employees 66 as on 31 Dec, 2024
- Founders Steven Fitzsimmons, Michael Malis
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Sectors
Technology
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Phone
*********
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Website
*********
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Social
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- Legal Name Perfalytics, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$41.85 M (USD)
in 4 rounds
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Latest Funding Round
$30.7 M (USD), Series B
Jul 17, 2024
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Investors
Intel Capital
& 4 more
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Employee Count
66
as on Dec 31, 2024
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Products & Services of Freshpaint
Freshpaint offers a comprehensive portfolio of products and services, including Healthcare Privacy Platform, Web Tracker Manager, BAA Supported Platform, and Event Tracking. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for HIPAA-compliant data handling in marketing
Manages web trackers to prevent sensitive data sharing
Supports business agreements for secure data collection
Enables precise tracking while maintaining privacy
Unlock access to complete
Funding Insights of Freshpaint
Freshpaint has successfully raised a total of $41.85M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $30.7 million completed in July 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series B — $30.7M
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First Round
First Round
(17 Aug 2020)
- Investors Count 5
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2024 | Amount | Series B - Freshpaint | Valuation | Threshold | |
| Nov, 2022 | Amount | Series A - Freshpaint | Valuation | Intel Capital |
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| Nov, 2022 | Amount | Debt – Conventional - Freshpaint | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Freshpaint
Freshpaint has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include Intel Capital, Y Combinator and Threshold. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Investment in technology startups focusing on compute, AI, and related innovations.
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Founded Year | Domain | Location | |
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Early-stage startups are accelerated via funding and educational programs.
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Founded Year | Domain | Location | |
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Early-stage startups are funded by Threshold VC firm.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Freshpaint
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Freshpaint
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Freshpaint Comparisons
Competitors of Freshpaint
Freshpaint operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Twilio, Capillary Technologies, Acquia, Segment and Hightouch, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Cloud-based omnichannel communication and customer engagement platform is utilized.
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| domain | founded_year | HQ Location |
AI-powered loyalty management software is offered for enterprises.
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| domain | founded_year | HQ Location |
AI powered digital experience and customer data management platform
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| domain | founded_year | HQ Location |
Customer data is integrated and collected via cloud-based API platform.
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| domain | founded_year | HQ Location |
Cloud based data integration and customer data platform
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| domain | founded_year | HQ Location |
Customer data is collected and connected via API-based platform.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Freshpaint
Frequently Asked Questions about Freshpaint
When was Freshpaint founded?
Freshpaint was founded in 2019 and raised its 1st funding round 1 year after it was founded.
Where is Freshpaint located?
Freshpaint is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Who is the current CEO of Freshpaint?
Steven Fitzsimmons is the current CEO of Freshpaint. They have also founded this company.
Is Freshpaint a funded company?
Freshpaint is a funded company, having raised a total of $41.85M across 4 funding rounds to date. The company's 1st funding round was a Series A of $9.5M, raised on Aug 17, 2020.
How many employees does Freshpaint have?
As of Dec 31, 2024, the latest employee count at Freshpaint is 66.
What does Freshpaint do?
Freshpaint was founded in 2019 in San Francisco, United States, as a customer data platform focused on tracking, analytics, and integrations. Operations center on enabling website and app integrations for analytics, advertising, email, and data warehousing. User interactions such as page views and clicks are automatically collected from sites or apps. This data is then routed to various marketing and analytics tools for processing.
Who are the top competitors of Freshpaint?
Freshpaint's top competitors include Twilio, Capillary Technologies and Segment.
What products or services does Freshpaint offer?
Freshpaint offers Healthcare Privacy Platform, Web Tracker Manager, BAA Supported Platform, and Event Tracking.
Who are Freshpaint's investors?
Freshpaint has 5 investors. Key investors include Intel Capital, Y Combinator, Threshold, SignalFire, and Zero Prime Ventures.