Freshpaint

San Francisco, United States Founded: 2019 • Age: 7 yrs
Customer data tracking, analytics, and integration platform

About Freshpaint

Freshpaint is a company based in San Francisco (United States) founded in 2019 by Steven Fitzsimmons and Michael Malis.. Freshpaint has raised $41.85 million across 4 funding rounds from investors including Intel Capital, Y Combinator and Threshold. The company has 66 employees as of December 31, 2024. Freshpaint offers products and services including Healthcare Privacy Platform, Web Tracker Manager, BAA Supported Platform, and Event Tracking. Freshpaint operates in a competitive market with competitors including Twilio, Capillary Technologies, Acquia, Segment and Hightouch, among others.

  • Headquarter San Francisco, United States
  • Employees 66 as on 31 Dec, 2024
  • Founders Steven Fitzsimmons, Michael Malis
  • Sectors
    Technology
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Perfalytics, Inc.
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $41.85 M (USD)

    in 4 rounds

  • Latest Funding Round
    $30.7 M (USD), Series B

    Jul 17, 2024

  • Investors
  • Employee Count
    66

    as on Dec 31, 2024

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Products & Services of Freshpaint

Freshpaint offers a comprehensive portfolio of products and services, including Healthcare Privacy Platform, Web Tracker Manager, BAA Supported Platform, and Event Tracking. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Platform for HIPAA-compliant data handling in marketing

Manages web trackers to prevent sensitive data sharing

Supports business agreements for secure data collection

Enables precise tracking while maintaining privacy

People of Freshpaint
Headcount 10-50
Employee Profiles 24
Employee Profiles
People
Yvette C.
Head Of Event Marketing
People
Luis Valdez
Sr Enterprise Account Executive
People
Dom Baczek
Demand Generation Manager - ABM
People
Moses Ochola
Senior Strategic Sales Development Rep

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Funding Insights of Freshpaint

Freshpaint has successfully raised a total of $41.85M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $30.7 million completed in July 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 4
  • Last Round Series B — $30.7M
  • First Round

    (17 Aug 2020)

  • Investors Count 5
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2024 Amount Series B - Freshpaint Valuation Threshold
Nov, 2022 Amount Series A - Freshpaint Valuation Intel Capital
Nov, 2022 Amount Debt – Conventional - Freshpaint Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Freshpaint

Freshpaint has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include Intel Capital, Y Combinator and Threshold. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Investment in technology startups focusing on compute, AI, and related innovations.
Founded Year Domain Location
Early-stage startups are accelerated via funding and educational programs.
Founded Year Domain Location
Early-stage startups are funded by Threshold VC firm.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Freshpaint

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Freshpaint

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Freshpaint Comparisons

Employees
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Competitors of Freshpaint

Freshpaint operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Twilio, Capillary Technologies, Acquia, Segment and Hightouch, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Cloud-based omnichannel communication and customer engagement platform is utilized.
domain founded_year HQ Location
AI-powered loyalty management software is offered for enterprises.
domain founded_year HQ Location
AI powered digital experience and customer data management platform
domain founded_year HQ Location
Customer data is integrated and collected via cloud-based API platform.
domain founded_year HQ Location
Cloud based data integration and customer data platform
domain founded_year HQ Location
Customer data is collected and connected via API-based platform.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Frequently Asked Questions about Freshpaint

When was Freshpaint founded?

Freshpaint was founded in 2019 and raised its 1st funding round 1 year after it was founded.

Where is Freshpaint located?

Freshpaint is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Who is the current CEO of Freshpaint?

Steven Fitzsimmons is the current CEO of Freshpaint. They have also founded this company.

Is Freshpaint a funded company?

Freshpaint is a funded company, having raised a total of $41.85M across 4 funding rounds to date. The company's 1st funding round was a Series A of $9.5M, raised on Aug 17, 2020.

How many employees does Freshpaint have?

As of Dec 31, 2024, the latest employee count at Freshpaint is 66.

What does Freshpaint do?

Freshpaint was founded in 2019 in San Francisco, United States, as a customer data platform focused on tracking, analytics, and integrations. Operations center on enabling website and app integrations for analytics, advertising, email, and data warehousing. User interactions such as page views and clicks are automatically collected from sites or apps. This data is then routed to various marketing and analytics tools for processing.

Who are the top competitors of Freshpaint?

Freshpaint's top competitors include Twilio, Capillary Technologies and Segment.

What products or services does Freshpaint offer?

Freshpaint offers Healthcare Privacy Platform, Web Tracker Manager, BAA Supported Platform, and Event Tracking.

Who are Freshpaint's investors?

Freshpaint has 5 investors. Key investors include Intel Capital, Y Combinator, Threshold, SignalFire, and Zero Prime Ventures.

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