About Frito-Lay
Frito-Lay is a company based in Seminole (United States) founded in 1932. It operates as a Direct-to-Consumer (D2C), and Reseller / Distribution. Frito-Lay has completed 2 acquisitions, including Smartfood and The Smith's. Frito-Lay offers products and services including Lay's Potato Chips, Doritos, Tostitos, and Cheetos. Frito-Lay operates in a competitive market with competitors including Mondelez International, Utz, Haldiram, Campbell Soup Co and LesserEvil, among others.
- Headquarter Seminole, United States
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Sectors
Consumer
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Email
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Phone
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Website
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Social
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- Legal Name Frito-Lay North America, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Investors
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Employee Count
Employee Count
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Investments & Acquisitions
Smartfood
& 1 more
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Products & Services of Frito-Lay
Frito-Lay offers a comprehensive portfolio of products and services, including Lay's Potato Chips, Doritos, Tostitos, and Cheetos. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Potato chips offered in various flavors for consumers.
Tortilla chips provided with bold flavors for snacking.
Tortilla chips designed for dipping and party snacks.
Cheese-flavored snacks created for a crunchy experience.
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Sales and Marketing
240 people
Software Development Team
220 people
Leadership Team
206 people
Human Resources and Administration
75 people
Creative and Marketing Team
52 people
Finance and Accounting
49 people
Senior Team
47 people
Product Management Team
18 people
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Funding Insights of Frito-Lay
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investments & Acquisitions by Frito-Lay
Frito-Lay has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Smartfood and The Smith's. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Flavoured popcorn is manufactured and branded by Smartfood.
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1985 | ||||
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Extruded snacks are manufactured and branded by The Smith's.
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1920 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Frito-Lay
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Frito-Lay Comparisons
Competitors of Frito-Lay
Frito-Lay operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Mondelez International, Utz, Haldiram, Campbell Soup Co and LesserEvil, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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Multi-category convenience foods are produced and distributed globally.
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Custom variety packs of potato chips and snacks are offered.
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Vegetarian snacks, sweets, beverages, and ready-to-eat meals are offered online.
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| domain | founded_year | HQ Location |
Branded convenience food products are manufactured and marketed worldwide.
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Savory snacks brand
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| domain | founded_year | HQ Location |
Manufacturer of snacks from regenerative ingredients
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Frito-Lay
Frequently Asked Questions about Frito-Lay
When was Frito-Lay founded?
Frito-Lay was founded in 1932.
Where is Frito-Lay located?
Frito-Lay is headquartered in Seminole, United States.
What does Frito-Lay do?
Frito-Lay is established as a prominent manufacturer of snack foods, operating under PepsiCo. A wide range of products including potato chips, tortilla chips, and cheese snacks are produced. The company is involved in the consumer goods sector, focusing on food and beverage, specifically snack foods. Sustainability is prioritized through initiatives like sustainable farming and responsible water use. Solutions are tailored to meet consumer demands for tasty and high-quality snacks across the USA and beyond.
Who are the top competitors of Frito-Lay?
Frito-Lay's top competitors include Utz, NatureBox and Mondelez International.
What products or services does Frito-Lay offer?
Frito-Lay offers Lay's Potato Chips, Doritos, Tostitos, and Cheetos.
How many acquisitions has Frito-Lay made?
Frito-Lay has made 2 acquisitions, including Smartfood, and The Smith's.