About Frito-Lay
Frito-Lay is a Consumer company based in Seminole (United States) founded in 1932. It operates as a savory snacks are produced and distributed by Frito brand. It operates on a Direct-to-Consumer (D2C) and Reseller / Distribution model. Frito-Lay has completed 2 acquisitions, including Smartfood and The Smith's. Its website fritolay.com draws about 258 thousand monthly visits. Frito-Lay offers products and services including Lay's Potato Chips, Doritos, Tostitos, and Cheetos. Its focus areas include Consumer Goods, Food & Beverage and Snack Foods. Its legal entity is Frito-Lay North America, Inc. Its competitors include Mondelez International, Utz, Haldiram, Campbell Soup Co and LesserEvil and 4 more; 4 of its 9 listed competitors have raised funding.
Company details
Frito-Lay is established as a prominent manufacturer of snack foods, operating under PepsiCo. A wide range of products including potato chips, tortilla chips, and cheese snacks are produced. The company is involved in the consumer goods sector, focusing on food and beverage, specifically snack foods. Sustainability is prioritized through initiatives like sustainable farming and responsible water use. Solutions are tailored to meet consumer demands for tasty and high-quality snacks across the USA and beyond.
- Investments & AcquisitionsSmartfood
& 1 more
Products & Services of Frito-Lay
Frito-Lay offers a comprehensive portfolio of products and services, including Lay's Potato Chips, Doritos, Tostitos, and Cheetos.
Potato chips offered in various flavors for consumers.
Tortilla chips provided with bold flavors for snacking.
Tortilla chips designed for dipping and party snacks.
Cheese-flavored snacks created for a crunchy experience.
Apps and channels of Frito-Lay
its YouTube channel Frito-Lay has 89.8K subscribers and 30 videos.
Videos from Frito-Lay
The most watched videos on Frito-Lay's YouTube channel, Frito-Lay (89.8K subscribers). Click a video to play it here.
More on Frito-Lay.
People of Frito-Lay
1189 people are tracked at Frito-Lay (561 in leadership, 15 in board & advisors, 613 in team).
| Name | Role | Group |
|---|---|---|
Sean Huls | Sr. Design Director | Leadership |
Asli Kokcu | Head Of Consumer Insight, Lipton Ice Tea AMEA | Leadership |
Mary Ellen Defrancesco | Talent Acquisition Business Partner (contractor) | Leadership |
Grant Taylor | Senior Director Human Resources | Leadership |
Hernán Tantardini | CMO PepsiCo Foods North America | Leadership |
Jessica Rau | Brand Communications Director, Meal Occasions, Culinary & Portfolio at PepsiCo Foods North America | Leadership |
Jaime Friedman | Senior Director, Global Insights Growth Capabilities | Leadership |
Rachel Taylor | Snr Marketing Director, Core Innovation- Int'l Beverages | Leadership |
Jeremiah Peropat | Senior Director Of Productivity - PBNA | Leadership |
Juliette Dealy | Director Of Performance Marketing Gatorade DTC | Leadership |
Tony Hartman | Senior Director, Integrated Business Planning Digitalization | Leadership |
Ryan Matiyow | Senior Director Of Strategy & Digital | Leadership |
Ananda Freake | Director - Global Marketing Transformation | Leadership |
Parag Kulkarni | Vice President And Global Head - Process Excellence And Automation | Leadership |
Clint Liddiard | Ops Director, Rockies Market | Leadership |
Inna Yakovchuk | Senior People Director, CEE | Leadership |
Laura Maxwell | Senior Vice President Supply Chain Pepsico Foods North America | Leadership |
Nate Earnest | Senior Director, Global Procurement IT | Leadership |
Ted Fumia | Vice President Of Operations, Officer | Leadership |
Edsel Garciamendez-Budar | Information Security Director | Leadership |
1169 more people are available in the full profile.
Complete people profiles for Frito-Lay
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Investments & Acquisitions by Frito-Lay
Frito-Lay has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Smartfood and The Smith's.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Extruded snacks are manufactured and branded by The Smith's. | smiths.com.au | Chatswood, Australia | 1920 | Jun 1997 | $440M | |
Flavoured popcorn is manufactured and branded by Smartfood. | smartfood.com | Dallas, United States | 1985 | Jan 1989 | $15M |
Complete acquisition details for Frito-Lay
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Timeline of Frito-Lay
3 dated milestones of Frito-Lay across 65 years, from founding to its latest funding, stage changes and deals.
- Founded Frito-Lay is founded.
- Acquisition Acquires Smartfood.
- Acquisition Acquires The Smith's.
Competitors of Frito-Lay
Frito-Lay has 9 listed competitors in our database, 4 of them funded. They include Mondelez International, Utz, Haldiram, Campbell Soup Co and LesserEvil, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mondelezinternational.com | 2012 | Chicago, United States | – | 6 | Multi-category convenience foods are produced and distributed globally. | |
| utzsnacks.com | 1921 | Hanover, United States | – | 5 | Custom variety packs of potato chips and snacks are offered. | |
| haldiram.com | 1937 | Delhi, India | – | 10,302 | Vegetarian snacks, sweets, beverages, and ready-to-eat meals are offered online. | |
| campbellsoupcompany.com | 1869 | Camden, United States | – | 14,500 | Branded convenience food products are manufactured and marketed worldwide. | |
| lesserevil.com | 2004 | Danbury, United States | $19.1M | – | Savory snacks brand | |
| planetfwd.com | 2019 | San Francisco, United States | $15.2M | – | Manufacturer of snacks from regenerative ingredients | |
| naturebox.com | 2012 | Redwood, United States | $63.92M | 13 | Healthy snacks are provided via an online subscription platform. | |
| unibicfoods.com | 2004 | Bengaluru, India | $22.19M | 402 | Multi-category snacks are manufactured and distributed by Unibic brand. | |
| snyderslance.com | 1913 | Charlotte, United States | – | – | Snack products are manufactured, distributed, and marketed by Snyder's-Lance. |
Detailed competitors of Frito-Lay
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Frito-Lay
The website of Frito-Lay (fritolay.com) receives about 258K visits a month and ranks #226,204 among all websites worldwide, #7,487 in Food and Drink.
- Monthly visits258K
▲ 14.7% vs previous month
- Unique visitors140.7K
per month
- Global rank#226,204
among all websites
- Category rank#7,487
Food and Drink · Food and Drink
- Bounce rate52%
- Pages per visit1.6
- Average visit35 sec
- DevicesDesktop 24% · Mobile 76%
Websites whose visitors overlap most with Frito-Lay. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| wisesnacks.com | 100% | 25.9K | #1,031,637 | View details | |
barrelofunsnacks.com | barrelofunsnacks.com | 98% | – | – | – |
dousaflavor.com | dousaflavor.com | 92% | – | – | – |
| quakeroats.com | 89% | 541.7K | #109,765 | View details | |
| herrs.com | 87% | – | #370,034 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Frito-Lay
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
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Top companies in Food & Beverage Products & Processing
10 companies that operate in the same segment as Frito-Lay (Food & Beverage Products & Processing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 228.42 M | USD 99.78 M | 3,464 | |
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Meat and seafood products are delivered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 564.84 M | USD 97.26 M | 2,828 | |
Dry snacks and coffee are manufactured and distributed. | 2015 | Chennai, Tamil Nadu, India | USD 16.52 M | USD 208 K | 29 | |
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | – | USD 93.92 B | 319,000 | |
Multi-category organic dairy products are offered online. | 2010 | Tiptur, Karnataka, India | USD 58.15 M | USD 23.34 M | 810 | |
Packaged food products are offered through an online platform. | 2019 | Mumbai, Maharashtra, India | USD 37.6 M | USD 4.41 M | 168 | |
Multi-category food and beverage products are produced and distributed globally. | 1866 | Vevey, Vaud, Switzerland | – | USD 2.36 B | 16,250 |
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Related news about Frito-Lay
Complete news archive for Frito-Lay
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Frequently Asked Questions about Frito-Lay
Frito-Lay was founded in 1932.
Frito-Lay is headquartered in Seminole, United States.
Frito-Lay is established as a prominent manufacturer of snack foods, operating under PepsiCo. A wide range of products including potato chips, tortilla chips, and cheese snacks are produced. The company is involved in the consumer goods sector, focusing on food and beverage, specifically snack foods. Sustainability is prioritized through initiatives like sustainable farming and responsible water use. Solutions are tailored to meet consumer demands for tasty and high-quality snacks across the USA and beyond.
Frito-Lay's top competitors include Utz, NatureBox and Mondelez International.
Frito-Lay offers Lay's Potato Chips, Doritos, Tostitos, and Cheetos.
Frito-Lay has made 2 acquisitions, including Smartfood, and The Smith's.
Frito-Lay operates through Frito-Lay North America, Inc..
The website of Frito-Lay receives about 258 thousand visits a month and ranks #226,204 among all websites worldwide.