About Fullpath
Fullpath is a company based in Miami (United States) founded in 2012 by Aharon Horwitz, Eliav Moshe, and Yishai Goldstein was acquired by Cox Automotive in April 2026. Fullpath has raised $80 million across 2 funding rounds from investors including Aleph Farms, Cox Automotive and Riverwood Capital. Fullpath offers products and services including Customer Data Platform, AI Sales Enablement, and Audience Activation. Fullpath operates in a competitive market with competitors including Reynolds and Reynolds, Upstart, CDK Global, Tekion and Digital Air Strike, among others.
- Headquarter Miami, United States
- Founders Aharon Horwitz, Eliav Moshe, Yishai Goldstein
- SectorsTechnologyTransportation, Automotive & Logistics
- Website category Business and Consumer Services · Marketing and Advertising
- Email••••••••
- Phone•••• ••••
- Website fullpath.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Cox Automotive (Apr 2026)
- Legal Name Full Path Limited
- Total Equity Funding$80M (USD)
in 2 rounds
- Latest Funding Round$40M (USD), Series C
Nov 2022
- InvestorsAleph Farms
& 4 more
- Acquired byCox Automotive
(Apr 2026)
Products & Services of Fullpath
Fullpath offers a comprehensive portfolio of products and services, including Customer Data Platform, AI Sales Enablement, and Audience Activation.
Unifies dealership data for insights and personalized marketing.
Activates data to optimize sales conversations and campaigns.
Automates targeted email and ad campaigns for shoppers.
Apps and channels of Fullpath
its YouTube channel Fullpath has 321 subscribers and 30 videos.
Videos from Fullpath
The most watched videos on Fullpath's YouTube channel, Fullpath (321 subscribers). Click a video to play it here.
More on Fullpath .
Funding Insights of Fullpath
Fullpath has successfully raised a total of $80M across 2 strategic funding rounds. The most recent funding activity was a Series C round of $40 million completed in November 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $80M
- Total Rounds 2
- Last Round Series C — $40M
- First Round $40M
(Oct 2022)
- Investors Count 4
All 2 funding rounds of Fullpath with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2022 | $40M | Series C | – | – | |
| Oct 2022 | $40M | Series C | – | Riverwood Capital |
5 investors in total: 5 institutional.
Investors in Fullpath
Fullpath has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Aleph Farms, Cox Automotive and Riverwood Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Carveout investments are managed by Riverwood Capital in private equity. | – | riverwoodcapital.com | Menlo Park, United States | |
Venture capital investments are directed toward early-stage companies. | – | pico.partners | Jerusalem, Israel | |
Venture capital firm | – | targetglobal.vc | London, United Kingdom | |
Lab-cultured beef meat products are developed from cells. | 2017 | aleph-farms.com | Ashdod, Israel | |
Cox Automotive is recognized as a leading provider of automotive services. | 1898 | coxautoinc.com | Atlanta, United States |
Investor details for Fullpath
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Fullpath
60 people are tracked at Fullpath (21 in leadership, 39 in team).
| Name | Role | Group |
|---|---|---|
Aharon Horwitz | Co-Founder & CEO | Leadership |
Eliav Moshe | Co-Founder & CPO | Leadership |
Yishai Goldstein | Co-Founder & CTO | Leadership |
Matthew Click | Enterprise Sales Director | Leadership |
Mike Colacchio | Chief Revenue Officer | Leadership |
Andrew Fine | CFO | Leadership |
Elik Rozenboim | VP Product | Leadership |
Dustin Marazzito | Head Of National Sales | Leadership |
Maria Ploof | Director, Advertising Operations | Leadership |
Mollie Monett | Director Of Brand And Creative | Leadership |
Idan Mishal | COO | Leadership |
Chaya David | Director Of Knowledge And Training | Leadership |
Ilana Shabtay | VP of Marketing | Leadership |
Rebecca Kurtz | Head of Post Sales Marketing | Leadership |
Eliav M. | Co-Founder, Chief of Product | Leadership |
Shoshana DuBow | VP Operations | Leadership |
Jon Frederick, MBA | Enterprise Sales Director | Leadership |
Yehuda Adler | Head of Engineering Growth & Principal Software Engineer (Backend) | Leadership |
Rachel Oranim | Head Of Content | Leadership |
Ron Andrews | Vice President Of Sales | Leadership |
40 more people are available in the full profile.
Complete people profiles for Fullpath
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Fullpath
4 dated milestones of Fullpath across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Fullpath is founded.
- Funding First funding round of $40.0M.
- Funding Latest funding round, Series C, of $40.0M.
- Exit Acquired by Cox Automotive.
Competitors of Fullpath
Fullpath operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Reynolds and Reynolds, Upstart, CDK Global, Tekion and Digital Air Strike, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| reyrey.com | 1866 | Dayton, United States | $24.8M | – | Software and services for automotive dealership retailing are provided. | |
| upstart.com | 2012 | Palo Alto, United States | $128.65M | 1,497 | Diversified loans are provided via an AI-enabled online marketplace. | |
| cdkglobal.com | 1972 | Hoffman Estates, United States | – | 739 | Cloud-driven management systems for auto dealerships are provided. | |
| tekion.com | 2016 | Pleasanton, United States | $600M | 640 | AI and cloud-driven systems for auto dealership management are provided. | |
| digitalairstrike.com | 2007 | Scottsdale, United States | $13.6M | 152 | Digital marketing solutions are provided for auto dealerships. | |
| dealer.com | 1998 | Burlington, United States | $40M | – | Digital marketing solutions for automotive dealerships are delivered. | |
| motork.io | 2010 | London, United Kingdom | $14.2M | 400 | Cloud-based digital marketing solutions are delivered for the automotive sector. | |
| rollick.io | 2017 | Austin, United States | $5.6M | 89 | Omnichannel marketing automation is provided to automotive OEMs and dealers. | |
| seez.co | 2016 | United Arab Emirates | $18M | 3 | Developer of an online P2P marketplace for used cars | |
| truvideo.com | 2015 | Wellesley, United States | $40M | – | SaaS-based marketing solutions for automotive dealerships |
Detailed competitors of Fullpath
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Fullpath
The website of Fullpath (fullpath.com) receives about 121.7K visits a month and ranks #389,323 among all websites worldwide, #11,593 in Marketing and Advertising.
- Monthly visits121.7K
▲ 14.9% vs previous month
- Unique visitors54.5K
per month
- Global rank#389,323
among all websites
- Category rank#11,593
Business and Consumer Services · Marketing and Advertising
- Bounce rate65%
- Pages per visit2.0
- Average visit1 min 05 sec
- DevicesDesktop 22% · Mobile 78%
Websites whose visitors overlap most with Fullpath. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| breef.com | 100% | 39.9K | #543,390 | View details | |
matador.ai | matador.ai | 99% | – | #323,994 | – |
salesape.ai | salesape.ai | 97% | – | #858,838 | – |
| matternow.com | 94% | – | #2,178,039 | View details | |
| limelightplatform.com | 93% | 9.7K | #2,481,407 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 18 similar websites and full traffic analytics for Fullpath
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 18 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Fullpath
Complete news archive for Fullpath
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Fullpath
10 companies that operate in the same segment as Fullpath (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 360.17 M | USD 1.3 B | 2,190 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 1,560 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
Video hosting, creation, management, and streaming services are provided. | 2004 | New York, New York, United States | USD 450 M | USD 417.01 M | 1,100 |
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Frequently Asked Questions about Fullpath
Fullpath was founded in 2012 and raised its 1st funding round 10 years after it was founded.
Fullpath is headquartered in Miami, United States. It is registered at Miami, Florida, United States.
Aharon Horwitz is the current CEO of Fullpath. They have also founded this company.
Fullpath is a funded company, having raised a total of $80M across 2 funding rounds to date. The company's 1st funding round was a Series C of $40M, raised on Oct 2022.
Fullpath, backed by 80000000.0 from Riverwood Capital, PICO Partners, Target Global, Aleph Farms, focuses on auto tech, auto it, dealer management, handling marketing campaigns, and suite. Provider of online marketplace for automotive dealership services. Driving innovation, growth, and excellence in its industry sectors.
Fullpath's top competitors include Upstart, Reynolds and Reynolds and Seez.
Fullpath offers Customer Data Platform, AI Sales Enablement, and Audience Activation.
Fullpath has 5 investors. Key investors include Aleph Farms, Cox Automotive, Riverwood Capital, PICO Partners, and Target Global.
Fullpath operates through Full Path Limited.
Yes. Fullpath was acquired by Cox Automotive in April 2026.
The website of Fullpath receives about 122 thousand visits a month and ranks #389,323 among all websites worldwide.