About Glossier
Glossier is a company based in New York (United States) founded in 2010. It operates as a Direct-to-Consumer (D2C). Glossier has raised $2 million across 1 funding round from investors including Lerer Hippeau and Forerunner Ventures. The company has 277 employees. Glossier offers products and services including Glossier Beauty Products. Glossier operates in a competitive market with competitors including Yandex, IncNut Digital, Joyus, Brightly and The Business of Fashion, among others.
- Headquarter New York, United States
- Employees 277
- SectorsMedia & EntertainmentHealthcare
- Website category Lifestyle · Beauty and Cosmetics
- Website intothegloss.com
- Social LinkedIn X Facebook Instagram
- Legal Name Glossier Inc.
- Total Equity Funding$2M (USD)
in 1 rounds
- Latest Funding Round$2M (USD), Seed
Sep 2013
- InvestorsLerer Hippeau
& 1 more
- Employee Count277
Products & Services of Glossier
Glossier offers a comprehensive portfolio of products and services, including Glossier Beauty Products.
Beauty essentials are developed from community feedback daily.
Funding Insights of Glossier
Glossier has successfully raised a total of $2M through 1 strategic funding round. The most recent funding activity was a Seed round of $2 million completed in September 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2M
- Total Rounds 1
- Last Round Seed — $2M
- First Round $2M
(Sep 2013)
- Investors Count 2
All 1 funding rounds of Glossier with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2013 | $2M | Seed | – | Forerunner Ventures, Lerer Hippeau | – |
2 investors in total: 2 institutional.
Investors in Glossier
Glossier has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Lerer Hippeau and Forerunner Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage investments are directed toward tech startups by Forerunner Ventures. | – | forerunnerventures.com | San Francisco, United States | |
USA focused VC firm investing in seed and early stage startups | 2010 | lererhippeau.com | New York, United States |
Investor details for Glossier
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Glossier
14 people are tracked at Glossier (4 in leadership, 10 in team); the tracked headcount is 277.
| Name | Role | Group |
|---|---|---|
Bryan Mahoney | VP, Engineering | Leadership |
Claire Knebl | Managing Editor | Leadership |
Emily Weiss | Founder & CEO | Leadership |
Helen Steed | Creative Director | Leadership |
Cherie Camacho | Administrative Coordinator | Team |
Casey Zhang | Social Media Manager | Team |
Linda Bui | Product & Operations Manager | Team |
Lindsey Manas | Physical Product Coordinator | Team |
Brennan Kilbane | Editorial Assistant | Team |
Annie Kreighbaum | Executive Editor | Team |
Morgan Von Steen | Executive Assistant | Team |
Kim Johnson | Community Manager | Team |
Liana Weston | Talent & Bookings Manager | Team |
Eva Alt | Social Media Editor | Team |
Complete people profiles for Glossier
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Glossier
2 dated milestones of Glossier across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Glossier is founded.
- Funding First funding round of $2.0M.
Competitors of Glossier
Glossier operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Yandex, IncNut Digital, Joyus, Brightly and The Business of Fashion, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| yandex.ru | 2000 | Moscow, Russia | – | – | Blog focusing on music, market, video, and other related topics | |
| incnut.com | 2011 | Hyderabad, India | $10.51M | 141 | Beauty and wellness content is delivered via an online platform. | |
| joyus.com | 2011 | Los Angeles, United States | $43.4M | – | Fashion discovery through short videos | |
| brightly.eco | 2018 | San Francisco, United States | $1.9M | 185 | Online platform offering diversified lifestyle news | |
| businessoffashion.com | 2007 | London, United Kingdom | $2.1M | 18 | Daily fashion updates are delivered to global professionals. | |
| highsnobiety.com | 2007 | Berlin, Germany | $8.5M | 101 | Online streetwear, sneaker, and lifestyle magazine and foundation focused on education investments for minorities | |
| whowhatwear.com | 2006 | Los Angeles, United States | $9.7M | 244 | Premium, shoppable fashion and style content is delivered online. | |
| littlethings.com | 2014 | New York, United States | – | 93 | Digital media platform with inspirational content | |
| hypebeast.com | 2005 | Hong Kong, China | – | – | Multi-lingual digital media platform covering men's fashion & lifestyle |
Detailed competitors of Glossier
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Glossier
The website of Glossier (intothegloss.com) receives about 559.3K visits a month and ranks #115,252 among all websites worldwide, #5,888 in Beauty and Cosmetics.
- Monthly visits559.3K
▲ 6.9% vs previous month
- Unique visitors290.3K
per month
- Global rank#115,252
among all websites
- Category rank#5,888
Lifestyle · Beauty and Cosmetics
- Bounce rate55%
- Pages per visit1.6
- Average visit33 sec
- DevicesDesktop 36% · Mobile 64%
Websites whose visitors overlap most with Glossier. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| byrdie.com | 100% | 7.2M | #9,334 | View details | |
drugstoreprincess.com | drugstoreprincess.com | 86% | – | – | – |
| thegloss.com | 81% | – | – | View details | |
beautyhigh.com | beautyhigh.com | 77% | – | – | – |
nomoredirtylooks.com | nomoredirtylooks.com | 77% | – | #6,048,359 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Glossier
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to Glossier
10 companies that operate in the same segment as Glossier (DTC Media Innovators), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Diversified gaming and sports media platforms are operated and developed. | 1999 | Mumbai, Maharashtra, India | USD 127.93 M | USD 194.94 M | 63 | |
News media platform for soccer | 2008 | Berlin, Berlin, Germany | USD 320.1 M | – | – | |
Multi-category news is delivered through an app-based platform. | 2016 | Arlington, Virginia, United States | USD 30 M | – | 356 | |
News media platform covering combat sports | 2011 | Singapore | USD 386 M | – | – | |
Multi-category news is curated and delivered in multiple languages. | 2009 | Bengaluru, Karnataka, India | USD 129.01 M | – | 942 | |
Hyperlocal short news app is provided in multiple languages. | 2014 | Hyderabad, Telangana, India | USD 30.77 M | USD 5.35 M | 309 | |
Online platform publishing content focusing on investment | 2011 | Chicago, Illinois, United States | USD 60.4 M | – | – | |
Subscription-based sports media is delivered to local premium audiences. | 2016 | Chicago, Illinois, United States | USD 134.42 M | – | – | |
Multiple online media and lifestyle brands are owned and operated. | 2007 | Levallois-perret, Hauts-de-seine, France | USD 4.7 M | – | – | |
Sports commentary and news are provided through Hupu's platform. | 2004 | Shanghai, China | USD 338.72 M | – | – |
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Frequently Asked Questions about Glossier
Glossier was founded in 2010 and raised its 1st funding round 3 years after it was founded.
Glossier is headquartered in New York, United States. It is registered at New York, New York, United States.
Glossier is a funded company, having raised a total of $2M across 1 funding round to date. The company's 1st funding round was a Seed of $2M, raised on Sep 2013.
Glossier has 277 employees.
Beauty essentials are crafted by Glossier through continuous engagement with Into The Gloss readers and customers. Insights from beauty trends, product testing, and community feedback are integrated into innovative solutions. The focus is placed on personal care within the cosmetics sector, delivering new essentials for modern beauty routines.
Glossier's top competitors include Yandex, Brightly and Highsnobiety.
Glossier offers Glossier Beauty Products.
Glossier has 2 investors. Key investors include Lerer Hippeau, and Forerunner Ventures.
Glossier operates through Glossier Inc..
The website of Glossier receives about 559 thousand visits a month and ranks #115,252 among all websites worldwide.