Go Further

London, United Kingdom Founded: 2007 • Age: 19 yrs Acquired By Toluna
Consumer analytics software solutions are provided for brands.
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About Go Further

Go Further is a company based in London (United Kingdom) founded in 2007 was acquired by Toluna in November 2022.. Go Further operates in a competitive market with competitors including Wiser, Cint, Zeotap, SPINS and Earnest Analytics, among others.

  • Headquarter London, United Kingdom
  • Sectors
    Retail
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Retail → Retail Technology & Automation
Technology → Marketing, Adtech & Commerce Technology
Technology → Marketing, Adtech & Commerce Technology
Retail → E-Commerce Technology & Services
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Acquired by
    Toluna

    (Nov 14, 2022)

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Funding Insights of Go Further

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Go Further

Go Further has secured backing from 1 investor. Prominent investors backing the company include Toluna. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Investor Description Founded Year Domain Location
Cloud-based platforms for marketing research and consumer insights are offered.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Go Further

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Go Further

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Go Further Comparisons

Employees
+
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Competitors of Go Further

Go Further operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Wiser, Cint, Zeotap, SPINS and Earnest Analytics, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Price intelligence and optimization software is provided for e-commerce retailers.
domain founded_year HQ Location
Market research platform linking buyers and suppliers of online samples.
domain founded_year HQ Location
An AI-based customer data intelligence platform is offered for businesses.
domain founded_year HQ Location
Retail consumer analytics services are provided for natural products sector.
domain founded_year HQ Location
Consumer intelligence data is analyzed via an online research platform.
domain founded_year HQ Location
Business analytics software is provided for CPG retailers and suppliers.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Go Further

Toluna acquires qualitative research company
Research-Live3 years ago
Two senior hires at Further
Research-Live4 years ago
Further launches diversity research division
Research-Live7 years ago

Frequently Asked Questions about Go Further

When was Go Further founded?

Go Further was founded in 2007.

Where is Go Further located?

Go Further is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

What does Go Further do?

Further was founded in 2007 and is based in London, United Kingdom. Consumer analytics software solutions are delivered to brands within the market research sector. Services encompass market research, project management, performance analysis, brand growth strategies, and fieldwork operations. A self-service platform is maintained for consumer insights, online qualitative studies, research communities, digital diaries, ethnography, and related tools.

Who are the top competitors of Go Further?

Go Further's top competitors include Zeotap, Earnest Analytics and Cint.

Who are Go Further's investors?

Go Further has 1 investor. Key investors include Toluna.

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