About GutCheck
GutCheck is a company based in Denver (United States) founded in 2009 was acquired by Toluna in October 2022. GutCheck has raised $29.47 million across 8 funding rounds from investors including Icon Ventures, Toluna and Piper Jaffray. GutCheck operates in a competitive market with competitors including SurveyMonkey, Qualtrics, QuestionPro, Typeform and Potloc, among others.
- Total Equity Funding$29.47M (USD)
in 8 rounds
- Latest Funding Round$500K (USD), Series D
Jun 2022
- InvestorsIcon Ventures
& 8 more
- Acquired byToluna
(Oct 2022)
Apps and channels of GutCheck
its YouTube channel Toluna has 687 subscribers and 30 videos.
Videos from GutCheck
The most watched videos on GutCheck's YouTube channel, Toluna (687 subscribers). Click a video to play it here.
More on Toluna.
Funding Insights of GutCheck
GutCheck has successfully raised a total of $29.47M across 8 strategic funding rounds. The most recent funding activity was a Series D round of $500 thousand completed in June 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $29.47M
- Total Rounds 8
- Last Round Series D — $500,000
- First Round $2M
(Jun 2010)
- Investors Count 8
All 8 funding rounds of GutCheck with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2022 | $500,000 | Series D | – | – | – |
| Feb 2020 | $1.5M | Series D | – | – | – |
| Oct 2015 | $12M | Series D | – | Piper Jaffray | – |
| Jan 2014 | $4M | Series B | – | – | |
| Jun 2013 | $4M | Series B | – | Grotech Ventures, Crawley Ventures | |
| Nov 2012 | $4.74M | Series B | – | – | – |
| Sep 2011 | $725,000 | Series A | – | – | – |
| Jun 2010 | $2M | Series A | – | Highway 12 Ventures, Village Ventures | – |
9 investors in total: 9 institutional.
Investors in GutCheck
GutCheck has secured backing from 9 investors, including institutional and venture fund investors. Prominent investors backing the company include Icon Ventures, Toluna and Piper Jaffray.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage US tech startups are invested in by Grotech Ventures. | – | grotech.com | Arlington, United States | |
Corporate-backed venture capital firm focused on software, fintech, and multiple sectors | – | crawleyventures.com | Denver, United States | |
Tech focused early stage VC firm investing in the US | – | highway12ventures.com | Boise, United States | |
FinTech & Media focused seed and early stage VC firm investing in the US | – | villageventures.com | Williamstown, United States | |
Sector-agnostic growth stage VC investment company funding companies in the US and Asia | 1992 | iconventures.com | Palo Alto, United States | |
Middle market focused investment bank | 1895 | piperjaffray.com | Minneapolis, United States | |
- | – | bsgco.com | - | |
Market research services are provided by iModerate in Denver. | 2004 | imoderate.com | Denver, United States | |
Cloud-based platforms for marketing research and consumer insights are offered. | 2000 | tolunacorporate.com | Toronto, Canada |
Investor details for GutCheck
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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People of GutCheck
21 people are tracked at GutCheck (12 in leadership, 1 in board & advisors, 8 in team).
| Name | Role | Group |
|---|---|---|
Renee Smith | Chief Research Officer | Leadership |
Jessie Janego Higgins | Vice President, Specialty Sales at GutCheck | Leadership |
Lisa Callanan | Vice President Of Strategic Accounts | Leadership |
Molly Carstensen | Senior Director | Leadership |
Antje S. | Senior Director of Research | Leadership |
Ryan Maher | Vice President, Strategic Accounts | Leadership |
Laura Fuquay | Senior Director, Research Team Lead | Leadership |
Jason Silverman | Senior Director, Research Team Lead | Leadership |
Christine Ciullo | Vice President Strategic Accounts | Leadership |
Jen Healy | Senior Director of Project Management | Leadership |
Beatrice Tretbar | Director | Client Solutions and Insights | Leadership |
Brian J Lewis | Research Director | Leadership |
Martha Tracey | Director | Board & advisors |
Katherine Panther (Lawrence) | Manager, Client Solutions and Insights | Team |
Kelly Port | EVP of Product Development and Commercialization | Team |
Hyunjin "Jenna" Kang-Graham | Market Research Analyst | Team |
Lizanne Sewpal | Senior Manager, Client Solutions and Insights | Team |
Courtney Fox | Senior Manager, Strategic Accounts | Team |
Samantha Miller | Senior Manager, Client Solutions and Insights | Team |
Nazary Ramirez | Manager, Research | Team |
1 more people are available in the full profile.
Complete people profiles for GutCheck
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of GutCheck
4 dated milestones of GutCheck across 13 years, from founding to its latest funding, stage changes and deals.
- Founded GutCheck is founded.
- Funding First funding round of $2.0M.
- Funding Latest funding round, Series D, of $500K.
- Exit Acquired by Toluna.
Competitors of GutCheck
GutCheck operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as SurveyMonkey, Qualtrics, QuestionPro, Typeform and Potloc, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| surveymonkey.com | 1999 | Palo Alto, United States | $694M | 1,886 | A cloud-based platform is utilized for creating customizable surveys. | |
| qualtrics.com | 2002 | Provo, United States | $400M | – | Surveys are created and feedback is collected through the platform. | |
| questionpro.com | 2002 | Seattle, United States | – | 17 | Web-based survey software is offered for research and analysis. | |
| typeform.com | 2012 | Barcelona, Spain | $188.07M | – | Surveys and forms are created via a cloud-based platform. | |
| potloc.com | 2014 | Montreal, Canada | $75.57M | – | Provider of software solutions for community businesses and citizens | |
| confirmit.com | 1996 | Oslo, Norway | – | – | Platform providing market research, customer experience, and employee feedback solutions | |
| fuelcycle.com | 2005 | Los Angeles, United States | $23.8M | – | Online Community based market research solution | |
| qualifio.com | 2011 | – | $3.59M | 48 | Web-based software is offered for creating quizzes, contests, and sweepstakes. | |
| purespectrum.com | 2015 | Westlake Village, United States | $61.6M | 63 | Market research and insights platform for marketers |
Detailed competitors of GutCheck
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of GutCheck
Websites that share an audience with GutCheck (gutcheckit.com).
Websites whose visitors overlap most with GutCheck. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| aytm.com | 100% | 239.6K | #251,442 | View details | |
| resolutionresearch.com | 79% | 18.6K | #2,555,273 | View details | |
| quester.com | 76% | – | #4,736,236 | View details | |
wastrategy.com | wastrategy.com | 76% | – | – | – |
firefish.ltd.uk | firefish.ltd.uk | 76% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 16 similar websites and full traffic analytics for GutCheck
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 16 similar websites
- Audience overlap
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- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Gutcheck
Complete news archive for GutCheck
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to GutCheck
10 companies that operate in the same segment as GutCheck (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 360.17 M | USD 1.3 B | 2,190 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 1,560 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
Video hosting, creation, management, and streaming services are provided. | 2004 | New York, New York, United States | USD 450 M | USD 417.01 M | 1,100 |
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Frequently Asked Questions about GutCheck
GutCheck was founded in 2009 and raised its 1st funding round 1 year after it was founded.
GutCheck is headquartered in Denver, United States. It is registered at Denver, Colorado, United States.
GutCheck is a funded company, having raised a total of $29.47M across 8 funding rounds to date. The company's 1st funding round was a Series A of $2M, raised on Jun 2010.
GutCheck was founded in 2009 in Denver, United States, within the market research sector. An online platform is operated to connect businesses and marketers with qualified respondents via a proprietary real-time recruitment engine. Once respondents are selected as the sampling set, real-time anonymous chats are enabled for exchanging insights needed to address business situations. Operations focus on agile methodologies for consumer research.
GutCheck's top competitors include SurveyMonkey, Qualtrics and Typeform.
GutCheck has 9 investors. Key investors include Icon Ventures, Toluna, Piper Jaffray, iModerate, and Grotech Ventures.
GutCheck operates through Brainyak.
Yes. GutCheck was acquired by Toluna in October 2022.