About Hakuna
Hakuna is a Retail company based in Unterhaching (Germany) founded in 2021 by Rupert Mayer. It operates in the Retail, Financial Services, and Technology sectors. Hakuna has raised $5.7 million across 2 funding rounds from investors including Earlybird, Visionaries Club and Victor Jacobsson. Hakuna offers products and services including Hakuna Platform, Protection API, and Claims Management Service. Its focus areas include FinTech, Insurance IT, Insurance as a Service and Property & Casualty. Its legal entity is Hakuna GmbH. Its competitors include Digimarc, ScanTrust, Element, Boost and Marqvision and 5 more; 9 of its 10 listed competitors have raised funding.
Company details
Provider of product authentication and protection software solutions for businesses. It provides embedded insurance for retailers. The company offers online retailers of all sizes and industries access to the right insurance products.
- Headquarters Unterhaching, Germany
- Founders Rupert Mayer
- SectorsRetailFinancial Services Technology
- Email••••••••
- Phone•••• ••••
- Website hellohakuna.com
- Social LinkedIn X
- Legal Name Hakuna Gmbh
- Total Equity Funding$5.7M (USD)
in 2 rounds
- Latest Funding Round$4M (USD), Seed
Sep 2022
- InvestorsEarlybird
& 6 more
Products & Services of Hakuna
Hakuna offers a comprehensive portfolio of products and services, including Hakuna Platform, Protection API, and Claims Management Service.
Enables merchants to create and manage customized protection plans
Facilitates selling protection across online and offline channels
Handles product issues and ensures quick resolutions for customers
Funding Insights of Hakuna
Hakuna has successfully raised a total of $5.7M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $4 million completed in September 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5.7M
- Total Rounds 2
- Last Round Seed — $4M
- First Round $1.7M
(Dec 2021)
- Investors Count 7
All 2 funding rounds of Hakuna with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2022 | $4M | Seed | – | Earlybird | |
| Dec 2021 | $1.7M | Seed | – | Visionaries Club |
7 investors in total: 4 institutional and 3 angel.
Investors in Hakuna
Hakuna has secured backing from 7 investors, including venture fund and angel investors. Prominent investors backing the company include Earlybird, Visionaries Club and Victor Jacobsson.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Earlybird is recognized as a venture capital investor focused on early-stage tech companies. | – | earlybird.com | Berlin, Germany | |
Visionaries Club is engaged in venture capital investments for B2B tech startups. | – | visionaries.vc | Berlin, Germany | |
Early-stage tech startups are funded through venture capital investments. | – | discovery-ventures.com | Berlin, Germany | |
Discovery Ventures is focused on healthcare venture capital investments. | – | discovery.vc | London, United Kingdom | |
VJ Victor Jacobsson | Swedish entrepreneur, angel investor in Indian startups, co-founder of Klarna | – | unknown_9a27ce5b5ff64a2b8 | - |
MC Marc Christ | Angel investor and co-founder of Stashfin, focusing on fintech innovations. | – | unknown_411568bb00434111a | - |
BV Berthold Von Freyberg | German angel investor in Indian startups, partner at Target Global | – | unknown_0a0a1e8777134985a | - |
Investor details for Hakuna
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Hakuna
1 people are tracked at Hakuna (1 in leadership).
| Name | Role | Group |
|---|---|---|
Rupert Mayer | Co-Founder | Leadership |
Complete people profiles for Hakuna
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Hakuna
3 dated milestones of Hakuna across 1 years, from founding to its latest funding, stage changes and deals.
- Founded Hakuna is founded.
- Funding First funding round of $1.7M.
- Funding Latest funding round, Seed, of $4.0M.
Competitors of Hakuna
Hakuna has 10 listed competitors in our database, 9 of them funded. They include Digimarc, ScanTrust, Element, Boost and Marqvision, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| digimarc.com | 1994 | Portland, United States | $60M | 215 | Anti-counterfeiting barcode solutions are supplied to brands and retailers. | |
| scantrust.com | 2014 | Beijing, China | $5.53M | – | Copy-proof QR codes are provided for counterfeiting protection. | |
| element.io | 2016 | London, United Kingdom | $48.1M | 1 | A decentralized messaging app is provided for enterprise teams. | |
| boostinsurance.com | 2017 | New York, United States | $37M | 28 | P&C, insurtech, and embedded insurance services are provided by Boost. | |
| marqvision.com | 2019 | Cambridge, United States | $94.26M | – | Provider of counterfeiting solutions for e-commerce businesses | |
| trutags.com | 2011 | Honolulu, United States | $64.44M | 26 | Anti-counterfeiting solutions are offered via microscopic edible barcodes for authentication. | |
| verifyme.com | 1999 | New York, United States | – | 50 | Solutions for brand protection and precision logistics are provided. | |
| nexite.io | 2018 | Tel Aviv, Israel | $67M | – | Provider of product authentication counterfeit labels for offline retailers | |
| arianee.org | 2018 | Paris, France | $30.59M | – | Provider of a decentralized platform to manage digital ownership of fashion products | |
| eleos.co.uk | 2022 | London, United Kingdom | $4.75M | – | White-labelled insurance company that offers income protection insurance which can be bought online |
Detailed competitors of Hakuna
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Hakuna
The website of Hakuna (hellohakuna.com) receives about 6.5K visits a month.
- Monthly visits6.5K
▼ 30.2% vs previous month
Websites whose visitors overlap most with Hakuna. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
hakunamatte.com | hakunamatte.com | 100% | – | #1,523,884 | – |
Top companies in Autonomous & In-Store Retail Tech
10 companies that operate in the same segment as Hakuna (Autonomous & In-Store Retail Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Purchase financing solutions are offered to businesses via installment payments. | 2019 | Dubai, Dubai, United Arab Emirates | USD 837 M | – | 4,683 | |
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | – | 576 | |
App-based bookkeeping solutions are offered for small business management. | 2018 | Bengaluru, Karnataka, India | USD 186.62 M | USD 165.88 K | – | |
POS solutions are provided for retail businesses. | 2009 | San Francisco, California, United States | USD 519.75 M | USD 24.19 B | 6,214 | |
Provider of cloud-based POS software solutions for businesses and service providers | 1999 | San Francisco, California, United States | USD 923 M | – | 2,684 | |
Retail intelligence platform is developed for brands and B2B retailers. | 2008 | Bengaluru, Karnataka, India | USD 21.11 M | USD 7.69 M | 345 | |
Point-of-sale financing is enabled for installment purchases at partnered retailers. | 2016 | Minneapolis, Minnesota, United States | USD 17.51 M | USD 450.28 M | 408 | |
Loyalty management solutions are provided for offline retail stores. | 2012 | San Francisco, California, United States | USD 23.1 M | – | 23 | |
Mobile apps enable real-time retail data collection by field teams. | 2011 | Denver, Colorado, United States | USD 71 M | – | – | |
Unified platform for retail and supply chain planning is offered. | 2005 | Helsinki, Uusimaa, Finland | USD 816.41 M | USD 247.75 M | 2,302 |
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Frequently Asked Questions about Hakuna
Hakuna was founded in 2021.
Hakuna is headquartered in Unterhaching, Germany. It is registered at Unterhaching, Bavaria, Germany.
Hakuna is a funded company, having raised a total of $5.7M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1.7M, raised on Dec 2021.
Provider of product authentication and protection software solutions for businesses. It provides embedded insurance for retailers. The company offers online retailers of all sizes and industries access to the right insurance products.
Hakuna offers Hakuna Platform, Protection API, and Claims Management Service.
Hakuna has 7 investors. Key investors include Earlybird, Visionaries Club, Victor Jacobsson, Marc Christ, and Berthold Von Freyberg.
Hakuna operates through Hakuna Gmbh.