HALF MAGIC

New York, United States Founded: 2021 • Age: 5 yrs
Multi-category organic beauty products are sold via an online platform.

About HALF MAGIC

HALF MAGIC is a company based in New York (United States) founded in 2021. HALF MAGIC offers products and services including SPARKLESTIK EYE CRAYON, GLITTERPUCK DUO, CRYSTAL BUTTER LIP BALM, FACE GEMS, and SOFT BLUR BLUSH. HALF MAGIC operates in a competitive market with competitors including Function of Beauty, Sol de Janeiro, Juice Beauty, Victoria Beckham Beauty and Kreyol Essence, among others.

Key Metrics

Products & Services of HALF MAGIC

HALF MAGIC offers a comprehensive portfolio of products and services, including SPARKLESTIK EYE CRAYON, GLITTERPUCK DUO, CRYSTAL BUTTER LIP BALM, FACE GEMS, and SOFT BLUR BLUSH.

SPARKLESTIK EYE CRAYON
Eye Makeup

Eye crayon providing sparkling effects for creative eye looks.

GLITTERPUCK DUO
Lip Products

Lip gloss duo for vibrant, long-lasting color application.

CRYSTAL BUTTER LIP BALM
Lip Products

Lip balm offering hydration with a crystalline finish.

FACE GEMS
Face Accessories

Gems for facial adornment to enhance beauty routines.

SOFT BLUR BLUSH
Face Makeup

Blush for a soft, blurred effect on cheeks and face.

Apps and channels of HALF MAGIC

its YouTube channel Half Magic Beauty has 1.84K subscribers and 20 videos.

Half Magic Beauty
YouTube 1.84K subscribers 20 videos Howto & Style
Open channel

Videos from HALF MAGIC

The most watched videos on HALF MAGIC's YouTube channel, Half Magic Beauty (1.84K subscribers). Click a video to play it here.

How to Use: Half Magic's Magic Flik Eyeliner
12.8K views
How to Apply HALF MAGIC CHROMADDICTION MATTE Eye Paint + Liner
12.2K views
How to Use: Half Magic's Wing Magician
12.2K views
How to Use HALF MAGIC GLITTERPILL Eye Paint + Liner
7.7K views

More on Half Magic Beauty.

Funding Insights of HALF MAGIC

  • Total Rounds 1
  • Investors Count 4

All 1 funding rounds of HALF MAGIC with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Jun 2023–Seed–ACG
Valuation history

4 investors in total: 4 institutional.

Investors in HALF MAGIC

HALF MAGIC has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include A24, ACG Partners and Imaginary Ventures.

All
Venture Fund
Institutional
InvestorDescriptionFounded YearDomainLocation
Private equity firm focused on growth-stage companies
–acgpartners.comNew York, United States
Retail and technology startups are funded by Imaginary venture capital.
–imaginary.coNew York, United States
Investment and holding company controlled by Len Blavatnik
–accessindustries.comNew York, United States
Films and TV shows are produced and distributed by A24.
2012a24films.comNew York, United States
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Investor details for HALF MAGIC

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

Timeline of HALF MAGIC

2 dated milestones of HALF MAGIC across 2 years, from founding to its latest funding, stage changes and deals.

  1. Founded HALF MAGIC is founded.
  2. Funding First funding round.

Competitors of HALF MAGIC

HALF MAGIC operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Function of Beauty, Sol de Janeiro, Juice Beauty, Victoria Beckham Beauty and Kreyol Essence, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
functionofbeauty.com2015New York, United States$166.17M335
Customized skin and hair care products are provided online.
soldejaneiro.com2015New York, United States$14.58M–
Brand of body care products
juicebeauty.com2005San Rafael, United States$27.11M66
Clean skincare and makeup solutions are offered by Juice Beauty.
victoriabeckhambeauty.com2018New York, United States–12
Operates a direct-to-consumer brand offering multi-category organic beauty products.
kreyolessence.com2014Miami, United States$400,0007
Organic beauty products are offered online by Kreyol Essence.
truemoringa.com2013Cambridge, United States––
Moringa oil-based skin and hair care products are offered.
innbeautyproject.com2019White Plains, United States$12M22
Online internet first brand offering organic multi-category beauty products
kyliecosmetics.com2015Oxnard, United States––
Organic multi-category beauty products are sold via an online platform.
hollywoodhairbar.com2018Los Angeles, United States––
Provides natural hair care serums and beauty items for growth and maintenance.
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Detailed competitors of HALF MAGIC

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
  • Benchmarks
  • Competitive positioning

Verified entity values are shown only after access is granted.

Web traffic of HALF MAGIC

The website of HALF MAGIC (halfmagicbeauty.com) receives about 103.6K visits a month.

  • Monthly visits
    103.6K

    ▼ 9.6% vs previous month

Similar websites

Websites whose visitors overlap most with HALF MAGIC. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
basmabeauty.com
basmabeauty.com
100%
–#1,908,687–
revlonanz.com
revlonanz.com
99%
–#805,605–
mobbeauty.com
99%
–#471,071View details
violettefr.com
97%
256.4K#148,104View details
runwayroguebeauty.com
runwayroguebeauty.com
95%
–#333,814–
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β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
Premium access

All 40 similar websites and full traffic analytics for HALF MAGIC

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 40 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Similar companies to HALF MAGIC

10 companies that operate in the same segment as HALF MAGIC (Beauty & Skin Care Platforms), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Cosmetics, skincare, haircare, and wellness products are retailed online.
2012Mumbai, Maharashtra, IndiaUSD 103.18 MUSD 1.07 B10,990
Beauty and cosmetic products are retailed through an online platform.
2011Mumbai, Maharashtra, IndiaUSD 559.95 M––
Subscription-based men's grooming products are provided by Harry's.
2012New York, New York, United StatesUSD 755.88 M–431
Online brand offering mens grooming products
2015Gurugram, Haryana, IndiaUSD 52.66 M––
Hair coloring kits are provided via an internet-first brand.
2013San Francisco, California, United StatesUSD 248.9 M–247
It offers a platform to schedule & manages appointments for beauty services
2012San Francisco, California, United StatesUSD 168.82 M––
Retailer of perfumes, cosmetics, skincare, and related gift set items
2012Gurugram, Haryana, IndiaUSD 58.54 M––
Platform offering multi-category natural beauty care products
2019Mumbai, Maharashtra, IndiaUSD 46.98 MUSD 9.25 M94
Online brand offering multi-category natural skin care and makeup products
2016Gurugram, Haryana, IndiaUSD 141.36 MUSD 182.2 M864
Multi-category organic grooming products for men are offered online.
2015Gurugram, Haryana, IndiaUSD 10.98 MUSD 13.91 M264
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Frequently Asked Questions about HALF MAGIC

HALF MAGIC was founded in 2021 and raised its 1st funding round 2 years after it was founded.

HALF MAGIC is headquartered in New York, United States. It is registered at New York, New York, United States.

HALF MAGIC was founded in 2021 and is based in New York, United States. An online platform is operated for organic beauty products in multiple categories, including vegan and cruelty-free options such as eye care, face tools, adornments, and accessories. A blog for inspiration is also provided, serving the beauty sector through e-commerce.

HALF MAGIC's top competitors include Sol de Janeiro, Function of Beauty and Kylie Cosmetics.

HALF MAGIC offers SPARKLESTIK EYE CRAYON, GLITTERPUCK DUO, CRYSTAL BUTTER LIP BALM, FACE GEMS, and SOFT BLUR BLUSH.

HALF MAGIC has 4 investors. Key investors include A24, ACG Partners, Imaginary Ventures, and Access Industries.

The website of HALF MAGIC receives about 104 thousand visits a month.

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