About Highlight
Highlight is a company based in New York (United States) founded in 2019. It operates as a SaaS (Software-as-a-Service) and Managed Services. Highlight has raised $31.62 million across 3 funding rounds from investors including Acre Venture Partners, Ingeborg Investments and GS Futures. Highlight offers products and services including Highlight Platform and Highlight AI. Highlight operates in a competitive market with competitors including Cint, SPINS, Earnest Analytics, Crisp and Daasity, among others.
- Total Equity Funding$31.62M (USD)
in 3 rounds
- Latest Funding Round$22.6M (USD), Series A
Aug 2023
- InvestorsAcre Venture Partners
& 14 more
Products & Services of Highlight
Highlight offers a comprehensive portfolio of products and services, including Highlight Platform and Highlight AI.
In-home product testing platform streamlines research and logistics.
AI-powered analytics tool enhances product research and insights.
Apps and channels of Highlight
its YouTube channel Highlight has 20 subscribers and 5 videos.
Videos from Highlight
The most watched videos on Highlight's YouTube channel, Highlight (20 subscribers). Click a video to play it here.
More on Highlight.
Funding Insights of Highlight
Highlight has successfully raised a total of $31.62M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $22.6 million completed in August 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $31.62M
- Total Rounds 3
- Last Round Series A — $22.6M
- First Round $820,000
(Oct 2020)
- Investors Count 15
All 3 funding rounds of Highlight with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2023 | $22.6M | Series A | – | Acre Venture Partners | |
| Mar 2022 | $8.2M | Series A | – | First Round Capital | |
| Oct 2020 | $820,000 | Seed | – | – | – |
15 investors in total: 9 institutional and 6 angel.
Investors in Highlight
Highlight has secured backing from 15 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Acre Venture Partners, Ingeborg Investments and GS Futures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early & late stage life sciences & tech focused VC firm investing primarily in the US | – | acre.vc | Santa Monica, United States | |
Ingeborg Investments is focused on funding women-led startups. | – | ingeborginvestments.com | - | |
Venture capital firm backed by GS Group and focused on climate tech, and energy sectors | – | gsfutures.vc | San Mateo, United States | |
US focused seed and early-stage VC firm | – | firstround.com | San Francisco, United States | |
Venture capital fund investing in seed to series A startups | – | scribble.vc | Portola Valley, United States | |
Venture capital firm investing in tech sectors | – | operatorpartners.com | New York, United States | |
Venture capital investing and portfolio management services for accredited investors. | – | av.vc | - | |
Venture capital and incubation are provided to women-led startups. | – | hearstlab.com | New York, United States | |
Invests in startups in sports, esports, gaming, consumer goods, and media entertainment. | 2016 | sixersinnovationlab.com | Philadelphia, United States | |
RN Ryan Nece | Angel investor, ex-NFL player, and co-founder of Next Play Capital. | – | unknown_655bbf0817b34a05a | - |
Investor details for Highlight
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Highlight
9 people are tracked at Highlight (4 in leadership, 5 in team).
| Name | Role | Group |
|---|---|---|
Dana Kim | Founder & CEO | Leadership |
Calista Corley | Chief Revenue Officer (cro) | Leadership |
Anna Shaffer | Head Of People | Leadership |
Nathan Curtis | Head Of Strategic Sales | Leadership |
Rachel Callino | Strategic, Brand Partnerships | Team |
Tim Leavey | Account Executive | Team |
Matthew Magnotta | Software Engineer | Team |
Emily Sutton | Senior Product Manager | Team |
Emma Steele (Gray) | Account Executive, Emerging + Disruptive Brand Partnerships | Team |
Complete people profiles for Highlight
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Highlight
3 dated milestones of Highlight across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Highlight is founded.
- Funding First funding round of $820K.
- Funding Latest funding round, Series A, of $22.6M.
Competitors of Highlight
Highlight operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Cint, SPINS, Earnest Analytics, Crisp and Daasity, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| cint.com | 1998 | Stockholm, Sweden | $26.43M | 66 | Market research platform linking buyers and suppliers of online samples. | |
| spins.com | 1995 | Chicago, United States | – | 328 | Retail consumer analytics services are provided for natural products sector. | |
| earnestanalytics.com | 2012 | New York, United States | $33.5M | – | Consumer intelligence data is analyzed via an online research platform. | |
| gocrisp.com | 2016 | New York, United States | $134.33M | – | Business analytics software is provided for CPG retailers and suppliers. | |
| daasity.com | 2017 | San Diego, United States | $20.7M | 31 | eCommerce analytics platform is provided for online sellers. | |
| suzy.com | 2009 | New York, United States | $107.65M | 97 | Customer targeting and feedback management platform is utilized for insights. | |
| numerator.com | 1990 | Chicago, United States | $33M | – | Consumer purchasing behavior is analyzed via market research and insights. | |
| qualsights.com | 2017 | Chicago, United States | $7.73M | 34 | Consumer insights are generated through AI-driven visual research tools. | |
| streetbees.com | 2014 | London, United Kingdom | $72.68M | 86 | AI-based marketing intelligence is collected via crowdsourced mobile workforce. |
Detailed competitors of Highlight
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Highlight
The website of Highlight (letshighlight.com) receives about 768.6K visits a month and ranks #55,474 among all websites worldwide, #1,418 in Marketing and Advertising.
- Monthly visits768.6K
▼ 4.9% vs previous month
- Unique visitors277.7K
per month
- Global rank#55,474
among all websites
- Category rank#1,418
Business and Consumer Services · Marketing and Advertising
- Bounce rate21%
- Pages per visit4.5
- Average visit3 min 52 sec
- DevicesDesktop 9% · Mobile 91%
Websites whose visitors overlap most with Highlight. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
crresearch.com | crresearch.com | 100% | – | #1,223,358 | – |
| greenbook.org | 100% | 100.3K | #401,867 | View details | |
clicksresearch.com | clicksresearch.com | 92% | – | #136,217 | – |
tcgen.com | tcgen.com | 92% | – | #2,014,738 | – |
| directionsresearch.com | 92% | 680.7K | #9,720,420 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 16 similar websites and full traffic analytics for Highlight
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 16 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Highlight
Complete news archive for Highlight
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Highlight
10 companies that operate in the same segment as Highlight (Brand & Marketing Technology), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
E-commerce tools for shipping, marketing, and financial services are provided. | 2012 | Gurugram, Haryana, India | USD 344.42 M | USD 135.47 M | 800 | |
Crafts global health and wellness brands for digital platforms. | 2021 | Bengaluru, Karnataka, India | USD 206.9 M | USD 71.62 M | 427 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Platform acquiring Amazon FBA brands | 2018 | Walpole, Massachusetts, United States | USD 3.35 B | – | 1 | |
Digital consumer brands are acquired and enabled by technology platform. | 2004 | Manchester, Greater Manchester, United Kingdom | USD 722.56 M | USD 2.32 B | 6,790 | |
Retail intelligence platform is developed for brands and B2B retailers. | 2008 | Bengaluru, Karnataka, India | USD 21.11 M | USD 7.69 M | 345 | |
SaaS-based collaborative commerce solutions are provided for brands and retailers. | 2000 | New York, New York, United States | USD 365 M | USD 240.52 M | 1,370 | |
AI-driven conversational marketing solutions are provided for ecommerce businesses. | 2016 | New York, New York, United States | USD 1.03 B | – | – | |
AI platform for retail ecommerce management and optimization is provided. | 2012 | Mountain View, California, United States | USD 195.5 M | USD 11.75 M | 256 | |
Revenue-based financing platform for e-commerce brands | 2019 | Dublin, Ireland | USD 1.24 B | – | – |
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Frequently Asked Questions about Highlight
Highlight was founded in 2019 and raised its 1st funding round 1 year after it was founded.
Highlight is headquartered in New York, United States. It is registered at New York, New York, United States.
Highlight is a funded company, having raised a total of $31.62M across 3 funding rounds to date. The company's 1st funding round was a Seed of $820K, raised on Oct 2020.
Highlight is established as a leading in-home product testing platform that streamlines research processes from recruitment to data collection. Comprehensive logistics for delivering products to targeted consumer groups are managed by the platform. Various industries including food, beverage, personal care, beauty, and household goods are served. Solutions for concept testing, sensory testing, package testing, and consumer co-creation are provided. Advanced tools like Highlight AI and analytics for quick, decision-ready insights are integrated to support modern product teams in designing and launching products with confidence.
Highlight's top competitors include Earnest Analytics, Cint and Crisp.
Highlight offers Highlight Platform and Highlight AI.
Highlight has 15 investors. Key investors include Acre Venture Partners, Ingeborg Investments, GS Futures, Ryan Nece, and Jag Bath.
Highlight operates through Highlight Insights, Inc..
The website of Highlight receives about 769 thousand visits a month and ranks #55,474 among all websites worldwide.