Hoopla

San Jose, United States Founded: 2009 • Age: 17 yrs Acquired By Raydiant
Sales gamification software is delivered for enterprise performance tracking.
Annual revenue - Latest available
Total funding $10.8M 2 rounds
Employees - Tracked headcount
Investors 5 Known backers
Products 3 Services tracked
Competitors 11 Brand Intelligence

About Hoopla

Hoopla is a company based in San Jose (United States) founded in 2009 was acquired by Raydiant in March 2021. It operates as a SaaS (Software-as-a-Service). Hoopla has raised $10.8 million across 2 funding rounds from investors including Raydiant, Safeguard Scientifics and Trinity Ventures. Hoopla offers products and services including Hoopla Platform, Leaderboards, and Contests. Hoopla operates in a competitive market with competitors including BetterWorks, 15Five, Workday Adaptive Planning, Lattice and Workhuman, among others.

  • Headquarter San Jose, United States
  • Sectors
    Technology
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
Operational Areas
Technology → Enterprise Software & Productivity Solutions Unlock Sub-Sector Unlock Segment
Technology → Enterprise Software & Productivity Solutions Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $10.8 M (USD)

    in 2 rounds

  • Latest Funding Round
    $8 M (USD), Series B

    Mar 03, 2014

  • Investors
    Raydiant

    & 4 more

  • Employee Count
    Not available
  • Acquired by
    Raydiant

    (Mar 12, 2021)

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Products & Services of Hoopla

Hoopla offers a comprehensive portfolio of products and services, including Hoopla Platform, Leaderboards, and Contests.

Product name locked
Category locked
Primary

Platform used to motivate teams with gamification tools.

Product name locked
Category locked
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Tool used to display performance metrics for teams.

Product name locked
Category locked
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Feature used to create friendly competition among employees.

People of Hoopla

Headcount 10-50
Employee Profiles 1
Employee Profiles
People
Danilo Souza Pires de Albuquerque
Full Stack Web Developer

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Teams

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Funding Insights of Hoopla

Hoopla has successfully raised a total of $10.8M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $8 million completed in March 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Hoopla

Hoopla has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Raydiant, Safeguard Scientifics and Trinity Ventures.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Venture capital firm investing in early-stage technology and real estate companies.
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Venture capital firm investing in early and growth stage companies
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Early-stage venture capital is provided by Illuminate Ventures for B2B software startups.
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Investor details for Hoopla

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
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  • Participation history

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Investments & Acquisitions by Hoopla

Investments
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Investment portfolio details for Hoopla

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  • Portfolio identities
  • Transaction dates
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Financial Statements - Hoopla

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Detailed financials for Hoopla

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  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

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Hoopla Comparisons

Hoopla Primary company
Description
Sales gamification software is delivered for enterprise perf...
Location
San Jose, United States
Founded Year
2009
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Hoopla

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
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Competitors of Hoopla

Hoopla operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as BetterWorks, 15Five, Workday Adaptive Planning, Lattice and Workhuman, among others.

Company Name Domain Founded year HQ Location Description
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Online goal setting, tracking and management
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Employee feedback and reports are managed via a SaaS platform.
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Cloud-based financial planning and analytics are delivered via SaaS.
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Cloud-based performance management solutions are offered for employees.
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Cloud based employee performance and recognition management software
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Employee performance management and engagement software is provided.
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Detailed competitors of Hoopla

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Latest news on Hoopla

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Complete news archive for Hoopla

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  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Hoopla

Hoopla was founded in 2009 and raised its 1st funding round 3 years after it was founded.

Hoopla is headquartered in San Jose, United States. It is registered at San Jose, California, United States.

Hoopla is a funded company, having raised a total of $10.8M across 2 funding rounds to date.

Hoopla is established as a workplace communication and engagement platform designed to motivate teams and enhance performance. Solutions are provided for sales teams, contact centers, and remote employees through gamification tools like leaderboards and contests. Performance updates are broadcasted, wins are celebrated, and remote connectivity is supported via integrations with Slack, Teams, and Zoom. The platform is utilized to create a high-performance culture, improve employee engagement, and reduce turnover across various sectors.

Hoopla's top competitors include Workday Adaptive Planning, Lattice and Atrium.

Hoopla offers Hoopla Platform, Leaderboards, and Contests.

Hoopla has 5 investors. Key investors include Raydiant, Safeguard Scientifics, Trinity Ventures, Illuminate Ventures, and Salesforce Ventures.

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