About Hoopla
Hoopla is a Technology company based in San Jose (United States) founded in 2009, and was acquired by Raydiant in March 2021. Sales gamification software is delivered for enterprise performance tracking. It operates on a SaaS (Software-as-a-Service) model. Hoopla has raised $10.8 million across 2 funding rounds from investors including Raydiant, Safeguard Scientifics and Trinity Ventures. Hoopla offers products and services including Hoopla Platform, Leaderboards, and Contests. Its focus areas include Software and Employee Engagement Software. Its competitors include BetterWorks, 15Five and Workday Adaptive Planning; 3 of its 3 listed competitors have raised funding.
Company details
Hoopla is established as a workplace communication and engagement platform designed to motivate teams and enhance performance. Solutions are provided for sales teams, contact centers, and remote employees through gamification tools like leaderboards and contests. Performance updates are broadcasted, wins are celebrated, and remote connectivity is supported via integrations with Slack, Teams, and Zoom. The platform is utilized to create a high-performance culture, improve employee engagement, and reduce turnover across various sectors.
- Headquarters San Jose, United States
- Stage Acquired
- SectorsTechnology
- Phone•••• ••••
- Website hoopla.net
- Social LinkedIn Facebook
- Acquired by Raydiant (Mar 2021)
Products & Services of Hoopla
Hoopla offers a comprehensive portfolio of products and services, including Hoopla Platform, Leaderboards, and Contests.
Platform used to motivate teams with gamification tools.
Tool used to display performance metrics for teams.
Feature used to create friendly competition among employees.
Funding Insights of Hoopla
Hoopla has successfully raised a total of $10.8M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $8 million completed in March 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $10.8M
- Total Rounds 2
- Last Round Series B — $8M
- First Round $2.8M
(Jun 2012)
- Investors Count 4
All 2 funding rounds of Hoopla with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2014 | $8M | Series B | – | Trinity Ventures | |
| Jun 2012 | $2.8M | Series A | – | Safeguard Scientifics |
5 investors in total: 5 institutional.
Investors in Hoopla
Hoopla has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Raydiant, Safeguard Scientifics and Trinity Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm investing in early-stage technology and real estate companies. | trinityventures.com | |||
Venture capital firm investing in early and growth stage companies | 1953 | safeguard.com | Radnor, United States | |
Early-stage venture capital is provided by Illuminate Ventures for B2B software startups. | illuminate.com | Oakland, United States | ||
| salesforce.com/company/ventures | ||||
Cloud-based platform is utilized for employee engagement and digital signage. | 2017 | raydiant.com | San Francisco, United States |
Investor details for Hoopla
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Hoopla
1 people are tracked at Hoopla (1 in team).
| Name | Role | Group |
|---|---|---|
Danilo Souza Pires de Albuquerque | Full Stack Web Developer | Team |
Complete people profiles for Hoopla
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Hoopla
4 dated milestones of Hoopla across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Hoopla is founded.
- Funding First funding round of $2.8M.
- Funding Latest funding round, Series B, of $8.0M.
- Exit Acquired by Raydiant.
Competitors of Hoopla
Hoopla has 3 listed competitors in our database, 3 of them funded. They include BetterWorks, 15Five and Workday Adaptive Planning.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| betterworks.com | 2010 | Palo Alto, United States | $131.93M | 141 | Online goal setting, tracking and management | |
| 15five.com | 2011 | San Francisco, United States | $98.09M | 168 | Employee feedback and reports are managed via a SaaS platform. | |
| adaptiveinsights.com | 2003 | Palo Alto, United States | $150.35M | 416 | Cloud-based financial planning and analytics are delivered via SaaS. |
Detailed competitors of Hoopla
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Hoopla
The website of Hoopla (hoopla.net) receives about 9.5K visits a month.
- Monthly visits9.5K
▲ 77.6% vs previous month
Websites whose visitors overlap most with Hoopla. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| repignite.com | 100% | 680.7K | View details | ||
brandebook.com | brandebook.com | 61% | #4,718,041 | – |
Top companies in Sales Force Automation
3 companies that operate in the same segment as Hoopla (Sales Force Automation) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Sales prospecting and engagement tools are offered to enterprises. | 2011 | Atlanta, Georgia, United States | USD 246.48 M | 1,121 |
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Related news about Hoopla
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Frequently Asked Questions about Hoopla
Hoopla was founded in 2009 and raised its 1st funding round 3 years after it was founded.
Hoopla is headquartered in San Jose, United States. It is registered at San Jose, California, United States.
Hoopla is a funded company, having raised a total of $10.8M across 2 funding rounds to date. The company's 1st funding round was a Series A of $2.8M, raised on Jun 2012.
Hoopla is established as a workplace communication and engagement platform designed to motivate teams and enhance performance. Solutions are provided for sales teams, contact centers, and remote employees through gamification tools like leaderboards and contests. Performance updates are broadcasted, wins are celebrated, and remote connectivity is supported via integrations with Slack, Teams, and Zoom. The platform is utilized to create a high-performance culture, improve employee engagement, and reduce turnover across various sectors.
Hoopla's top competitors include Workday Adaptive Planning, 15Five and BetterWorks.
Hoopla offers Hoopla Platform, Leaderboards, and Contests.
Hoopla has 5 investors. Key investors include Raydiant, Safeguard Scientifics, Trinity Ventures, Illuminate Ventures, and Salesforce Ventures.
Yes. Hoopla was acquired by Raydiant in March 2021.