Hoopla

San Jose, United States Founded: 2009 • Age: 17 yrs Acquired By Raydiant
Sales gamification software is delivered for enterprise performance tracking.
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About Hoopla

Hoopla is a company based in San Jose (United States) founded in 2009 was acquired by Raydiant in March 2021. It operates as a SaaS (Software-as-a-Service). Hoopla has raised $10.8 million across 2 funding rounds from investors including Raydiant, Safeguard Scientifics and Trinity Ventures. Hoopla offers products and services including Hoopla Platform, Leaderboards, and Contests. Hoopla operates in a competitive market with competitors including BetterWorks, 15Five, Workday Adaptive Planning, Lattice and Workhuman, among others.

  • Headquarter San Jose, United States
  • Sectors
    Technology
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Technology → Enterprise Software & Productivity Solutions
Technology → Enterprise Software & Productivity Solutions
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $10.8 M (USD)

    in 2 rounds

  • Latest Funding Round
    $8 M (USD), Series B

    Mar 03, 2014

  • Investors
    Raydiant

    & 4 more

  • Employee Count
    Employee Count
  • Acquired by
    Raydiant

    (Mar 12, 2021)

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Products & Services of Hoopla

Hoopla offers a comprehensive portfolio of products and services, including Hoopla Platform, Leaderboards, and Contests. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Platform used to motivate teams with gamification tools.

Tool used to display performance metrics for teams.

Feature used to create friendly competition among employees.

People of Hoopla
Headcount 10-50
Employee Profiles 1
Employee Profiles
People
Danilo Souza Pires de Albuquerque
Full Stack Web Developer

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Teams

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Funding Insights of Hoopla

Hoopla has successfully raised a total of $10.8M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $8 million completed in March 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Series B — $8.0M
  • First Round

    (20 Jun 2012)

  • Investors Count 4
Date Amount Transaction Name Valuation Lead Investors Investors
Mar, 2014 Amount Series B - Hoopla Valuation Trinity Ventures
Jun, 2012 Amount Series A - Hoopla Valuation Safeguard Scientifics
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Hoopla

Hoopla has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Raydiant, Safeguard Scientifics and Trinity Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Venture capital firm investing in early-stage technology and real estate companies.
Founded Year Domain Location
Venture capital firm investing in early and growth stage companies
Founded Year Domain Location
Early-stage venture capital is provided by Illuminate Ventures for B2B software startups.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Hoopla

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Hoopla

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Hoopla Comparisons

Employees
+
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Competitors of Hoopla

Hoopla operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as BetterWorks, 15Five, Workday Adaptive Planning, Lattice and Workhuman, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Online goal setting, tracking and management
domain founded_year HQ Location
Employee feedback and reports are managed via a SaaS platform.
domain founded_year HQ Location
Cloud-based financial planning and analytics are delivered via SaaS.
domain founded_year HQ Location
Cloud-based performance management solutions are offered for employees.
domain founded_year HQ Location
Cloud based employee performance and recognition management software
domain founded_year HQ Location
Employee performance management and engagement software is provided.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Frequently Asked Questions about Hoopla

When was Hoopla founded?

Hoopla was founded in 2009 and raised its 1st funding round 3 years after it was founded.

Where is Hoopla located?

Hoopla is headquartered in San Jose, United States. It is registered at San Jose, California, United States.

Is Hoopla a funded company?

Hoopla is a funded company, having raised a total of $10.8M across 2 funding rounds to date. The company's 1st funding round was a Series A of $2.8M, raised on Jun 20, 2012.

What does Hoopla do?

Hoopla is established as a workplace communication and engagement platform designed to motivate teams and enhance performance. Solutions are provided for sales teams, contact centers, and remote employees through gamification tools like leaderboards and contests. Performance updates are broadcasted, wins are celebrated, and remote connectivity is supported via integrations with Slack, Teams, and Zoom. The platform is utilized to create a high-performance culture, improve employee engagement, and reduce turnover across various sectors.

Who are the top competitors of Hoopla?

Hoopla's top competitors include Workday Adaptive Planning, Lattice and Atrium.

What products or services does Hoopla offer?

Hoopla offers Hoopla Platform, Leaderboards, and Contests.

Who are Hoopla's investors?

Hoopla has 5 investors. Key investors include Raydiant, Safeguard Scientifics, Trinity Ventures, Illuminate Ventures, and Salesforce Ventures.

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