About ICONIC Protein
ICONIC Protein is a Consumer company based in New Orleans (United States) founded in 2011. Grass-fed protein powders and ready-to-drink beverages are supplied. It operates on a Direct-to-Consumer (D2C) and Subscription Services model. ICONIC Protein has raised $15.89 million across 6 funding rounds from investors including KarpReilly, Bill Moses and Gunnar Lovelace. The company has 8 employees. Its website drinkiconic.com draws about 14 thousand monthly visits. ICONIC Protein offers products and services including Protein Drinks, Protein Powder, and Sample Pack. Its focus areas include Consumer Goods, Food and Beverage and Nutritional Supplements. Its legal entity is BE WELL NUTRITION, INC. Its competitors include OWYN, Liquid I.V and Cure Hydration; 3 of its 3 listed competitors have raised funding.
Company details
ICONIC Protein is focused on delivering premium quality protein products, including drinks and powders, sourced from grass-fed cows. The company operates in the nutritional supplements sector, emphasizing clean, sustainable, and ethically sourced ingredients. Products are designed to offer functional nutrition with zero sugar, lactose-free, and gluten-free formulations. Solutions cater to health-conscious consumers seeking convenient protein intake through direct purchases and subscription models.
- Headquarters New Orleans, United States
- Employees 8
- SectorsConsumer
- Email••••••••
- Website drinkiconic.com
- Social LinkedIn X Facebook Instagram
- Legal Name Be Well Nutrition, Inc.
- Total Equity Funding$15.89M (USD)
in 6 rounds
- Latest Funding Round$1.65M (USD), Series A
Mar 2020
- InvestorsKarpReilly
& 5 more
- Employee Count8
Products & Services of ICONIC Protein
ICONIC Protein offers a comprehensive portfolio of products and services, including Protein Drinks, Protein Powder, and Sample Pack.
Protein drinks are offered with grass-fed protein content.
Protein powder is provided for dietary supplementation needs.
Sample packs are available for trying different flavors.
Funding Insights of ICONIC Protein
ICONIC Protein has successfully raised a total of $15.89M across 6 strategic funding rounds. The most recent funding activity was a Series A round of $1.65 million completed in March 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $15.89M
- Total Rounds 6
- Last Round Series A — $1.65M
- First Round $550,000
(Aug 2015)
- Investors Count 6
All 6 funding rounds of ICONIC Protein with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2020 | $1.65M | Series A | – | – | – |
| Sep 2017 | $8M | Series A | – | KarpReilly | |
| Aug 2017 | $4.64M | Series A | – | – | – |
| Jun 2016 | $1M | Seed | – | – | – |
| Jun 2016 | $50,000 | Seed | – | New Orleans BioInnovation Center | – |
| Aug 2015 | $550,000 | Seed | – | – | – |
6 investors in total: 2 institutional and 4 angel.
Investors in ICONIC Protein
ICONIC Protein has secured backing from 6 investors, including venture fund and angel investors. Prominent investors backing the company include KarpReilly, Bill Moses and Gunnar Lovelace.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments are provided by KarpReilly for growth companies. | karpreilly.com | Greenwich, United States | ||
A center dedicated to supporting biotech innovators in Louisiana. | neworleansbio.com | New Orleans, United States | ||
BM Bill Moses | Angel investor and entrepreneur, known for early-stage investments in Indian startups. | unknown_d97a8359c4a944a3b | ||
GL Gunnar Lovelace | Founder of Thrive Market, active angel investor in tech and wellness | unknown_cc01857dbd0e46009 | ||
NG Nick Green | Angel investor focusing on Indian startups, co-founder of Greenoaks Capital. | unknown_90450a5332b347198 | ||
LC Lance Collins | Indian angel investor focusing on early-stage tech startups. | unknown_d18a80efaf5f4c259 |
Investor details for ICONIC Protein
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People of ICONIC Protein
2 people are tracked at ICONIC Protein (2 in leadership); the tracked headcount is 8.
| Name | Role | Group |
|---|---|---|
Bill Moses | Director, Principal Shareholder & Strategic Advisor | Leadership |
Clayton Dolan | VP Of E-commerce | Leadership |
Complete people profiles for ICONIC Protein
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Timeline of ICONIC Protein
3 dated milestones of ICONIC Protein across 9 years, from founding to its latest funding, stage changes and deals.
- Founded ICONIC Protein is founded.
- Funding First funding round of $550K.
- Funding Latest funding round, Series A, of $1.6M.
Competitors of ICONIC Protein
ICONIC Protein has 3 listed competitors in our database, 3 of them funded. They include OWYN, Liquid I.V. and Cure Hydration.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| liveowyn.com | 2016 | Fairfield, United States | $10M | Manufactures and brand protein shakes | ||
| liquid-iv.com | 2012 | Los Angeles, United States | $15.49M | Healthcare & nutrition brand | ||
| curehydration.com | 2018 | New York, United States | $9.88M | Nutrition drink mixes are offered through an internet-first brand. |
Detailed competitors of ICONIC Protein
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Web traffic of ICONIC Protein
The website of ICONIC Protein (drinkiconic.com) receives about 14.1K visits a month.
- Monthly visits14.1K
▲ 122.4% vs previous month
Websites whose visitors overlap most with ICONIC Protein. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| drinkbai.com | 100% | 13.1K | #1,713,345 | View details | |
yeos.com.my | yeos.com.my | 82% | #3,583,704 | – | |
dairymoos.com | dairymoos.com | 80% | #6,482,360 | – | |
| odwalla.com | 80% | 5K | #3,741,508 | View details | |
ensure.com | ensure.com | 80% | #308,844 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 9 similar websites and full traffic analytics for ICONIC Protein
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- 9 similar websites
- Audience overlap
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- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as ICONIC Protein (Food & Beverage Products & Processing) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | |||
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | USD 93.92 B | 319,000 |
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Related news about Iconic Protein
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Frequently Asked Questions about ICONIC Protein
ICONIC Protein was founded in 2011 and raised its 1st funding round 4 years after it was founded.
ICONIC Protein is headquartered in New Orleans, United States. It is registered at New Orleans, Louisiana, United States.
ICONIC Protein is a funded company, having raised a total of $15.89M across 6 funding rounds to date. The company's 1st funding round was a Seed of $550K, raised on Aug 2015.
ICONIC Protein has 8 employees.
ICONIC Protein is focused on delivering premium quality protein products, including drinks and powders, sourced from grass-fed cows. The company operates in the nutritional supplements sector, emphasizing clean, sustainable, and ethically sourced ingredients. Products are designed to offer functional nutrition with zero sugar, lactose-free, and gluten-free formulations. Solutions cater to health-conscious consumers seeking convenient protein intake through direct purchases and subscription models.
ICONIC Protein's top competitors include OWYN, Liquid I.V. and Cure Hydration.
ICONIC Protein offers Protein Drinks, Protein Powder, and Sample Pack.
ICONIC Protein has 6 investors. Key investors include KarpReilly, Bill Moses, Gunnar Lovelace, Nick Green, and Lance Collins.
ICONIC Protein operates through Be Well Nutrition, Inc..