Impel

Syracuse, United States Founded: 2011 • Age: 15 yrs
SaaS marketing solutions are delivered for automotive dealerships.
Annual revenue - Latest available
Total funding $126.0M 3 rounds
Employees 107 Tracked headcount
Investors 6 Known backers
Products 3 Services tracked
Competitors 10 Brand Intelligence

About Impel

Impel is a company based in Syracuse (United States) founded in 2011 by Michael Quigley and Devin Daly. Impel has raised $126 million across 3 funding rounds from investors including Silversmith, Wavecrest Growth Partners and David Metter. The company has 107 employees as of December 31, 2022. Impel has completed 1 acquisition, including Outsell. Impel offers products and services including Sales AI Copilot, Service AI, and Chat AI. Impel operates in a competitive market with competitors including Gupshup, TaskUs, Xtime, Qualified and myKaarma, among others.

  • Headquarter Syracuse, United States
  • Employees 107 as on 31 Dec, 2022
  • Founders Michael Quigley, Devin Daly
  • Sectors
    Technology
    Transportation, Automotive & Logistics
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Augmented Reality Products Dba
Operational Areas
Technology → Enterprise Software & Productivity Solutions Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Transportation, Automotive & Logistics → Automotive Technology & Mobility Solutions Unlock Sub-Sector Unlock Segment
Technology → Artificial Intelligence & Machine Learning Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $126 M (USD)

    in 3 rounds

  • Latest Funding Round
    $104 M (USD), Series C

    Dec 19, 2022

  • Investors
    Silversmith

    & 5 more

  • Employee Count
    107

    as on Dec 31, 2022

  • Investments & Acquisitions
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Products & Services of Impel

Impel offers a comprehensive portfolio of products and services, including Sales AI Copilot, Service AI, and Chat AI.

Product name locked
Category locked
Primary

AI assistant for converting leads in automotive sales processes.

Product name locked
Category locked
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Automates personalized outreach for service appointments.

Product name locked
Category locked
Locked

Provides 24/7 support in digital showrooms.

People of Impel

Headcount 50-200
Employee Profiles 140
Board Members and Advisors 4
Employee Profiles
People
Michael Strano
Customer Success Manager
People
Carlos Salazar
Customer Success Manager
People
Farwa Iftikhar
Software Engineer
People
Seth Ross
Sr. Account Manager - Program Management - Strategic Partnerships

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Board Members and Advisors
people
Todd MacLean
Director
people
Ned Kingsley
Director
people
Anthony Giannobile
Director
people
Deepak Sindwani
Director

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Funding Insights of Impel

Impel has successfully raised a total of $126M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $104 million completed in December 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Impel

Impel has secured backing from 6 investors, including venture fund and angel investors. Prominent investors backing the company include Silversmith, Wavecrest Growth Partners and David Metter.

All
Venture Fund
Angel
Investor Description Founded Year Domain Location
Venture capital firm investing in technology and healthcare sectors
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Wavecrest Growth Partners is engaged in providing growth capital and expertise.
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StartFast Ventures is focused on investing in B2B SaaS startups.
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Investor details for Impel

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Investments & Acquisitions by Impel

Impel has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Outsell.

Investments
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Investment portfolio details for Impel

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  • Transaction dates
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Acquisitions
Company Name Description Domain Location Founded Year Amount
Automotive customer engagement is enabled via digital marketing SaaS.
Locked Locked 2004 Locked
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Complete acquisition details for Impel

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  • Domains and locations

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Financial Statements - Impel

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Detailed financials for Impel

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Impel Comparisons

Impel Primary company
Description
SaaS marketing solutions are delivered for automotive dealer...
Location
Syracuse, United States
Founded Year
2011
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
107
As of 2022
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Peer comparison for Impel

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Competitors of Impel

Impel operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Gupshup, TaskUs, Xtime, Qualified and myKaarma, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Tools for customer engagement across multiple channels are provided.
Locked Locked Locked
Provider of customer care and back office support services for multiple sectors
Locked Locked Locked
Customer engagement tools for automotive dealers are provided.
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AI-driven marketing solutions are provided for pipeline generation.
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SaaS-based customer interaction management is provided for dealerships.
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Digital marketing solutions for automotive dealerships are delivered.
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Detailed competitors of Impel

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Latest news on Impel

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Complete news archive for Impel

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Impel

Impel was founded in 2011 and raised its 1st funding round 3 years after it was founded.

Impel is headquartered in Syracuse, United States. It is registered at Syracuse, New York, United States.

Devin Daly is the current CEO of Impel. They have also founded this company.

Impel is a funded company, having raised a total of $126M across 3 funding rounds to date.

As of Dec 31, 2022, the latest employee count at Impel is 107.

Impel was established in 2011 and is headquartered in Syracuse, United States. Operations focus on the automotive sector, where SaaS platforms are utilized to support dealership marketing. Services encompass merchandising tools, photograph management systems, advertising oversight, and additional functionalities designed to streamline digital asset handling and promotional efforts across dealership networks.

Impel's top competitors include TaskUs, Saksoft and Gupshup.

Impel offers Sales AI Copilot, Service AI, and Chat AI.

Impel has made 1 acquisition, including Outsell.

Impel has 6 investors. Key investors include Silversmith, Wavecrest Growth Partners, David Metter, Harpreet Grewal, and StartFast Ventures.

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