About Impel
Impel is a Technology company based in Syracuse (United States) founded in 2011 by Michael Quigley and Devin Daly. SaaS marketing solutions are delivered for automotive dealerships. It operates in the Technology and Transportation, Automotive & Logistics sectors. Impel has raised $126 million across 3 funding rounds from investors including Silversmith, Wavecrest Growth Partners and David Metter. The company has 107 employees. Impel has completed 1 acquisition, including Outsell. Its chief executive, as recorded, is Devin Daly. Its website impel.ai draws about 39 thousand monthly visits. Impel offers products and services including Sales AI Copilot, Service AI, and Chat AI. Its focus areas include Auto Tech, Auto IT, Dealer Management and Marketing. Its legal entity is AUGMENTED REALITY PRODUCTS DBA. Its competitors include Gupshup, TaskUs and Xtime; 3 of its 3 listed competitors have raised funding.
Company details
Impel was established in 2011 and is headquartered in Syracuse, United States. Operations focus on the automotive sector, where SaaS platforms are utilized to support dealership marketing. Services encompass merchandising tools, photograph management systems, advertising oversight, and additional functionalities designed to streamline digital asset handling and promotional efforts across dealership networks.
- Total Equity Funding$126M (USD)
in 3 rounds
- Latest Funding Round$104M (USD), Series C
Dec 2022
- InvestorsSilversmith
& 5 more
- Employee Count107
- Investments & Acquisitions
Products & Services of Impel
Impel offers a comprehensive portfolio of products and services, including Sales AI Copilot, Service AI, and Chat AI.
AI assistant for converting leads in automotive sales processes.
Automates personalized outreach for service appointments.
Provides 24/7 support in digital showrooms.
Funding Insights of Impel
Impel has successfully raised a total of $126M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $104 million completed in December 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $126M
- Total Rounds 3
- Last Round Series C — $104M
- Investors Count 6
All 3 funding rounds of Impel with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2022 | $104M | Series C | – | Silversmith | |
| Oct 2018 | $22M | Series B | – | Wavecrest Growth Partners | |
| Feb 2014 | Series A | – | StartFast |
6 investors in total: 3 institutional and 3 angel.
Investors in Impel
Impel has secured backing from 6 investors, including venture fund and angel investors. Prominent investors backing the company include Silversmith, Wavecrest Growth Partners and David Metter.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm investing in technology and healthcare sectors | silversmith.com | Boston, United States | ||
Wavecrest Growth Partners is engaged in providing growth capital and expertise. | wavecrestgrowth.com | Boston, United States | ||
StartFast Ventures is focused on investing in B2B SaaS startups. | startfastventures.com | |||
DM David Metter | Angel investor and automotive tech expert, co-founder of AutoHook | unknown_9c19f7b6f98847d8b | ||
HG Harpreet Grewal | unknown_2eefea1b307d4c4a8 | |||
CS Chuck Stormon | Angel investor and entrepreneur, focused on tech startups, based in India. | unknown_5782e5540dde4395b |
Investor details for Impel
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Impel
144 people are tracked at Impel (47 in leadership, 4 in board & advisors, 93 in team); the tracked headcount is 107.
| Name | Role | Group |
|---|---|---|
Michael Quigley | Co-Founder & President & CSO | Leadership |
Devin Daly | Co-Founder &CEO | Leadership |
Gary Marcotte | Senior Vice President - Product | Leadership |
Jamie Currie | Director, UX Design | Leadership |
Caitlin Filkins | Product Director Of Core Services | Leadership |
Ben Cooper | Managing Director, EMEA | Leadership |
Ray Gill | Director, Market Development-canada | Leadership |
Leslie Ozer | Director Program Management, Major Accounts | Leadership |
Art Dessein | VP, Sales | Leadership |
Shelby Spainhower | Director Of Demand Generation | Leadership |
Jp Petrovay | Director Of Training | Leadership |
Wayne Pastore | CFO | Leadership |
Rob Murphy | Chief Marketing Officer | Leadership |
Guram Dentoshvili | Director Of Engineering, R&d | Leadership |
Andy Perrin | Director Of Merchandising Products | Leadership |
Dennis Lemoine | Director, Events | Leadership |
Dachi Choladze | Chief Innovation Officer | Leadership |
Roger N. | Vice President, Engineering | Leadership |
John Clavadetscher | Chief Commercial Officer | Leadership |
Kyle Greer | Director Of Sales - Specialty | Leadership |
124 more people are available in the full profile.
Complete people profiles for Impel
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Impel
Impel has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Outsell.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Automotive customer engagement is enabled via digital marketing SaaS. | outsell.com | Minneapolis, United States | 2004 | Jul 2024 | •••• |
Complete acquisition details for Impel
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Impel
4 dated milestones of Impel across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Impel is founded.
- Funding First funding round.
- Funding Latest funding round, Series C, of $104.0M.
- Acquisition Acquires Outsell.
Competitors of Impel
Impel has 3 listed competitors in our database, 3 of them funded. They include Gupshup, TaskUs and Xtime.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| gupshup.io | 2004 | San Francisco, United States | $544.34M | 935 | Tools for customer engagement across multiple channels are provided. | |
| taskus.com | 2008 | San Antonio, United States | $15M | Provider of customer care and back office support services for multiple sectors | ||
| xtime.com | 2004 | San Francisco, United States | $26.51M | 267 | Customer engagement tools for automotive dealers are provided. |
Detailed competitors of Impel
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Impel
The website of Impel (impel.ai) receives about 39.3K visits a month.
- Monthly visits39.3K
▼ 15.7% vs previous month
Websites whose visitors overlap most with Impel. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| automotivemastermind.com | 100% | 176.2K | #252,409 | View details | |
| phyron.com | 90% | 18.7K | #1,511,571 | View details | |
| dealeron.com | 90% | 80.3K | #334,927 | View details | |
news.dealershipguy.com | news.dealershipguy.com | 63% | #914,820 | – | |
| autosuccessonline.com | 54% | 9.4K | #2,554,280 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 8 similar websites and full traffic analytics for Impel
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 8 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Sales Force Automation
3 companies that operate in the same segment as Impel (Sales Force Automation) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Sales prospecting and engagement tools are offered to enterprises. | 2011 | Atlanta, Georgia, United States | USD 246.48 M | 1,121 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Impel
Complete news archive for Impel
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Impel
Impel was founded in 2011 and raised its 1st funding round 3 years after it was founded.
Impel is headquartered in Syracuse, United States. It is registered at Syracuse, New York, United States.
Devin Daly is the CEO of Impel, as recorded in our data. They have also founded this company.
Impel is a funded company, having raised a total of $126M across 3 funding rounds to date.
Impel has 107 employees.
Impel was established in 2011 and is headquartered in Syracuse, United States. Operations focus on the automotive sector, where SaaS platforms are utilized to support dealership marketing. Services encompass merchandising tools, photograph management systems, advertising oversight, and additional functionalities designed to streamline digital asset handling and promotional efforts across dealership networks.
Impel offers Sales AI Copilot, Service AI, and Chat AI.
Impel has made 1 acquisition, including Outsell.
Impel has 6 investors. Key investors include Silversmith, Wavecrest Growth Partners, David Metter, Harpreet Grewal, and StartFast Ventures.
Impel operates through Augmented Reality Products Dba.