Impel

Syracuse, United States Founded: 2011 • Age: 15 yrs
SaaS marketing solutions are delivered for automotive dealerships.
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About Impel

Impel is a company based in Syracuse (United States) founded in 2011 by Michael Quigley and Devin Daly.. Impel has raised $126 million across 3 funding rounds from investors including Silversmith, Wavecrest Growth Partners and David Metter. The company has 107 employees as of December 31, 2022. Impel has completed 1 acquisition, including Outsell. Impel offers products and services including Sales AI Copilot, Service AI, and Chat AI. Impel operates in a competitive market with competitors including Gupshup, TaskUs, Xtime, Qualified and myKaarma, among others.

  • Headquarter Syracuse, United States
  • Employees 107 as on 31 Dec, 2022
  • Founders Michael Quigley, Devin Daly
  • Sectors
    Technology
    Transportation, Automotive & Logistics
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Augmented Reality Products Dba
Operational Areas
Technology → Enterprise Software & Productivity Solutions
Technology → Marketing, Adtech & Commerce Technology
Transportation, Automotive & Logistics → Automotive Technology & Mobility Solutions
Technology → Artificial Intelligence & Machine Learning
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $126 M (USD)

    in 3 rounds

  • Latest Funding Round
    $104 M (USD), Series C

    Dec 19, 2022

  • Investors
    Silversmith

    & 5 more

  • Employee Count
    107

    as on Dec 31, 2022

  • Investments & Acquisitions
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Products & Services of Impel

Impel offers a comprehensive portfolio of products and services, including Sales AI Copilot, Service AI, and Chat AI. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

AI assistant for converting leads in automotive sales processes.

Automates personalized outreach for service appointments.

Provides 24/7 support in digital showrooms.

People of Impel
Headcount 50-200
Employee Profiles 140
Board Members and Advisors 4
Employee Profiles
People
Michael Strano
Customer Success Manager
People
Carlos Salazar
Customer Success Manager
People
Farwa Iftikhar
Software Engineer
People
Seth Ross
Sr. Account Manager - Program Management - Strategic Partnerships

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Board Members and Advisors
people
Todd MacLean
Director
people
Ned Kingsley
Director
people
Anthony Giannobile
Director
people
Deepak Sindwani
Director

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Funding Insights of Impel

Impel has successfully raised a total of $126M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $104 million completed in December 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Series C — $104.0M
  • First Round
  • Investors Count 6
Date Amount Transaction Name Valuation Lead Investors Investors
Dec, 2022 Amount Series C - Impel Valuation Silversmith
Oct, 2018 Amount Series B - Impel Valuation Wavecrest Growth Partners
Feb, 2014 Amount Series A - Impel Valuation StartFast
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Impel

Impel has secured backing from 6 investors, including venture fund and angel investors. Prominent investors backing the company include Silversmith, Wavecrest Growth Partners and David Metter. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Angel
Investor Description Founded Year Domain Location
Venture capital firm investing in technology and healthcare sectors
Founded Year Domain Location
Wavecrest Growth Partners is engaged in providing growth capital and expertise.
Founded Year Domain Location
StartFast Ventures is focused on investing in B2B SaaS startups.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Impel

Impel has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Outsell. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Automotive customer engagement is enabled via digital marketing SaaS.
2004
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Impel

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Impel Comparisons

Employees
+
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Competitors of Impel

Impel operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Gupshup, TaskUs, Xtime, Qualified and myKaarma, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Tools for customer engagement across multiple channels are provided.
domain founded_year HQ Location
Provider of customer care and back office support services for multiple sectors
domain founded_year HQ Location
Customer engagement tools for automotive dealers are provided.
domain founded_year HQ Location
AI-driven marketing solutions are provided for pipeline generation.
domain founded_year HQ Location
SaaS-based customer interaction management is provided for dealerships.
domain founded_year HQ Location
Digital marketing solutions for automotive dealerships are delivered.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Impel

Frequently Asked Questions about Impel

When was Impel founded?

Impel was founded in 2011 and raised its 1st funding round 3 years after it was founded.

Where is Impel located?

Impel is headquartered in Syracuse, United States. It is registered at Syracuse, New York, United States.

Who is the current CEO of Impel?

Devin Daly is the current CEO of Impel. They have also founded this company.

Is Impel a funded company?

Impel is a funded company, having raised a total of $126M across 3 funding rounds to date.

How many employees does Impel have?

As of Dec 31, 2022, the latest employee count at Impel is 107.

What does Impel do?

Impel was established in 2011 and is headquartered in Syracuse, United States. Operations focus on the automotive sector, where SaaS platforms are utilized to support dealership marketing. Services encompass merchandising tools, photograph management systems, advertising oversight, and additional functionalities designed to streamline digital asset handling and promotional efforts across dealership networks.

Who are the top competitors of Impel?

Impel's top competitors include TaskUs, Saksoft and Gupshup.

What products or services does Impel offer?

Impel offers Sales AI Copilot, Service AI, and Chat AI.

How many acquisitions has Impel made?

Impel has made 1 acquisition, including Outsell.

Who are Impel's investors?

Impel has 6 investors. Key investors include Silversmith, Wavecrest Growth Partners, David Metter, Harpreet Grewal, and StartFast Ventures.

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